Strategic Analysis Portfolio Assignment
Added on 2019-12-04
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Strategic Analysis Portfolio
Table of ContentsINTRODUCTION...........................................................................................................................1Company's overview...................................................................................................................1TASK 1............................................................................................................................................1Strategic decisions taken by McDonald and Burger King..........................................................1TASK 2............................................................................................................................................3Impact of strategic decisions on selected business organisations...............................................3TASK 3............................................................................................................................................5Strategic choices made by selected companies led them in 'blue oceans' or are they grapplingfor space in 'red ocean'................................................................................................................5TASK 4............................................................................................................................................6Competitive advantage gained through decisions made by McDonald and Burger King..........6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Index of TablesTable 1: SFA model for McDonald and Burger King.................................................................6
INTRODUCTIONThere are many business organisations providing various goods and commodities in themarket. On one hand it satisfies needs and desires of the customers while on the other handcompanies are benefited by increased profit margin and brand image in the marketplace. Themanagement often make use of strategic analysis portfolio concept in order to attain desiredoutcomes. The principle involves identification and evaluation of all products and service groupsoffered by the company in a market(Hollensen, 2015). Marketing team prepares specificstrategies for every group according to relative market share and actual or projected sales growthrate. Company's overviewIn order to identify key strategics issues facing industries globally there are two businessorganisations taken in consideration. First company is McDonald which is world's largest chainof hamburger fast food restaurants. In addition, it also provides products like French fries, softdrinks, coffee, milkshake, salads and desserts. A McDonald restaurant is operated by either anaffiliate, franchisee, or the corporation itself. On the other hand, Burger King which is oftenabbreviated as BK. It is an American global chain of hamburger fast food restaurant. Theirproduction model was based on one of the machines they had acquired an oven called the 'InstBroiler'. The company has globally forty subsidiaries conducting operations throughacquisitions and financial obligation.TASK 1Strategic decisions taken by McDonald and Burger KingIn order to operate successfully in the market business enterprises need to take certaindecisions. These decisions are generally in the form of plans and strategies formed bymanagement of the company. These strategic decisions are concerned with whole environment inwhich the business organisation operates and the way it makes optimum utilisation of itsresources. It deals with harmonizing organisational resources capabilities with upcoming threatsand opportunities faced in the market place (Reilly and Brown, 2011). Strategic decisions arelong termed base and prepared for future planning of business entities. It relates to organisationalmission and vision of certain enterprise. Now, there will be comparison of strategic decisionsmade between above mentioned business corporations:1
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