Strategic Business Marketing | GOOGLE

Running Head: STRATEGIC BUSINESS MARKETING: GOOGLE
Strategic Business Marketing: Google
Name of the Student:
Name of the University:
Author Note:

STRATEGIC BUSINESS MARKETING: GOOGLE1
Executive Summary
The assignment analyses the strategic business marketing of Google and the new product line
that they are going to introduce in the marketplace. The report focuses on the ‘Fit Band’ that
can be presented by the company in the Indian market as it is the developing country and will
provide an additional advantage to the company. Lastly, the report focuses on the conclusion
part regarding the importance of the new product line in the Indian market and how this will
enhance the global position of the company financially.

STRATEGIC BUSINESS MARKETING: GOOGLE2
Table of Contents
Introduction................................................................................................................................3
Google Fit Band.........................................................................................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5