Strategic Leadership for M and Co: Forming Tie-Ups and Opening New Stores

Strategic leadership
3/23/2019

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Contents
Introduction......................................................................................................................................2
Identification of issues and Development of Strategic Proposals...................................................3
The organisation responds to changes in the Macro environment..............................................3
Firm access the untapped market.................................................................................................3
Options.........................................................................................................................................4
Option -1 Forming tie-ups with other brands..........................................................................4
Option-2 Opening new stores..................................................................................................4
RACES framework..........................................................................................................................4
RACES framework- Forming tie-ups with other brands.............................................................4
RACES framework- Opening new stores....................................................................................5
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
The aim of the report is to explore the priority issues confronting M and Co at the end of the
case. The report is prepared considering the Chief strategic officer (CSO) of M and Co to
develop or form the strategic proposal with the motive to acknowledge at least on the issues that
are faced by the company. The issues that are majorly faced by the company are discussed in the
assessment stage 1. This assignment is linked with the previous assignment which includes the
analyses of the environment in which business perform its operations. In the previous report, this
has been found that the rise in competition is one of the major issues that are faced by M and co.
in the market. In addition to this, the rise in the changes in tax and regulations is also one of the
factors that affect the operations. The change in the needs of the customers for trendy clothes
affects the company operations as they are working with the motive to complete the needs of
customers.