Strategic Management for Al Ola Travel & Tourism Company
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This report analyzes the HR practices, leadership and management theories, talent management, and external drivers for Al Ola Travel & Tourism Company. It also discusses the importance of employee relations in the organization.
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Running head: STRATEGIC MANAGEMENT Strategic Management Name of the Student Name of the University Author note
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1 STRATEGIC MANAGEMENT Executive Summary The report has helped in analyzing the different kinds of HR practices that are suitable in the organization in order to improve the overall efficiency of the organization. Furthermore, there are different leadership and management theories that have been ascertained in order to improve their performance effectively. It has been noticed and analyzed that there are various talent management and human resource activities that has been achieved by the organization to be more competitive in nature and gain competitive advantage effectively.
2 STRATEGIC MANAGEMENT Table of Contents Assignment Task 1.....................................................................................................................3 Answer to Question 1.............................................................................................................3 Answer to Question 2.............................................................................................................4 Answer to Question 3.............................................................................................................6 Answer to Question 4.............................................................................................................9 Answer to Question 5...........................................................................................................10 Answer to Question 6...........................................................................................................11 Answer to Question 7...........................................................................................................12 Assignment Task 2...................................................................................................................14 Answer to Question 1...........................................................................................................14 Answer to Question 2...........................................................................................................16 References................................................................................................................................18
3 STRATEGIC MANAGEMENT Assignment Task 1 Answer to Question 1 The organization that has been chosen in the GCC region is Al Ola Travel & Tourism Company that is operating their business in Dubai, UAE. There are different objectives of Al Ola Travel & Tourism Company related to HR includes the following: To provide accurate standard of services that is suitable in nature that is suitable for the individuals that are comfortable in nature To provide the entire tourist market with the quality personal that is necessary in the tourism market (Barak 2016) To produce different kinds of expeditions along with memories that will help them in satisfying the different needs of the customers in an effective manner To evaluate and analyze the economic, cultural and social kind of issues that has affected the entire tourism industry in a negative manner (Wrench 2016) The different procedures of Working of Al Ola Travel & Tourism Company Related to HR management are as follows: Welfare of the employeesis the one of the main aspects that is required to be maintained wherein the managers need to ensure that the working condition is safe for the employees who are working in the respective tourism company and proper facilities are being provided to the employees to satisfy the needs of the employees effectively (Sabharwal 2014). Proper rewards and appraisalare required to be provided to the employees working within the respective organization as this will help them in increasing the morale of the employees effectively. The rewards can be both financial or non-financial in nature as to understand the business interests of the employees effectively (Klarsfeld et al. 2014).
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4 STRATEGIC MANAGEMENT Proper access of the different training needsof the employees is the other working procedure that is required to be followed in the respective organization as the manager needs to identify the training requirements as to improve the performance of the existing employees in the organization (Trittin and Schoeneborn 2017). Goals and Objectives of Al Ola Travel & Tourism Company There are different goals and objectives ofAl Ola Travel & Tourism Company that includes the following: To increase the profitability and sales of the company in an efficient manner as this will help them in improving the customer service and provide all the available resources to the different employees in an effective manner (Hur 2017). Proper employee retention program is required to be maintained by the company effectively that helps them in order to achieve the overall success of the company in an effective manner (Human Resources Today, 2018). Answer to Question 2 There are different strategic activities that helps in pertaining to build employee commitment, quality and flexibility in the respective organization Al Ola Travel & Tourism are as follows: The company needs to clearly define the different responsibilities as proper job description is required to be maintained as this will help them in motivating the different employees in performing the activities as to ask for employers for the feedback as to provide satisfaction for the employees in an effective manner (Greene and Kirton2015). Furthermore, the strong relationship among the different employees and employer in the organization helps in creating healthy kind of relationship and this will include healthy commitment among the different employees in an effective manner. Proper compensation and
5 STRATEGIC MANAGEMENT salaries are required to be provided to the employees as this will increase the employee loyalty and this will help the organization in achieving the different objectives in an effective manner. Additionally, the learning opportunities will be adopted by the organization wherein this will provide different opportunities with such training program in an effective manner (De Vito et al. 2018). The valuing of fresh ideas along with innovations are essential in nature of the different employees in the organization in a respective manner (Choi and Rainey 2014). Thesekindsofideaswillhelpincreatinggoodcommitmenttowardsthedifferent organizational goals along with objectives. It is the entire duty of the different employers in the organization as they can feel that the different employees are being valued. The different resources are required to be utilized by the company as this will assist in recognizing the employees publicly for the different achievements (Cascio2018). Assessing Strategic Integration of these Activities Proper strategic integration along with organizational performance is essential in nature as this helps in investigating the role of the effectiveness in the organization along with the financial performance of the entire organization. Furthermore, this can be seen that the performance of the organization can be improved as this helps in facilitating the proper and accurate alignment of the different business strategies with the changing business environment effectively (Collins et al. 2017). There are different strategic integration practices that can be adopted by the respective organization in an effective manner and this will help in solving the different issues in an effective manner. Proper recruitment and selection strategies have to be adopted by the organization in order to recruit employees with proper behavioral characteristics. In order to maintain high competitive advantage, the respective organization Al Ola Travel & Tourism
6 STRATEGIC MANAGEMENT Company will help them in attract the qualified candidates and recruit them for the growth along with the survival (Pham 2017). The performance appraisal program is required to be adopted by the company effectively as this will help in becoming the constant procedure to analyze the performance of the different employees in an effective manner. The different potential issues are required to be handled effectively by understanding the different grievances of the employees and solve them as per the requirements of the employees effectively and appropriately as well (Besic and Hirt 2016). Furthermore, the reward management practices are required to be handled by the organization in such a manner that is an important role in HRM. The reward management will help the different employees in the organization to increase the morale of the employees in an effective manner (Bishop 2016). Additionally, the remuneration and compensation programs have to be adopted by them as to understand the different requirements of the different employees and fulfill them in an effective manner. Lastly, the training and development has to be ascertained by the company as this will assist the company in which the employees will be equipped in order to perform the jobs effectively. The training is planned kind of effort which will help in facilitating the job acquisition of the knowledge related to the job along with the updation of the skills (Benschop et al. 2015). Answer to Question 3 Various External Drivers Underpinning Organizational Strategy There are different external drivers that helps in underpinning the organizational strategy that are the different external factors that influence the organization in an effective
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7 STRATEGIC MANAGEMENT manner. Proper PESTLE analysis is required to be done in order to gain a proper insight on different kinds of factors in an effective manner. Political Factors:This is one of the factors wherein these are basically analysis to what a degree the government intervenes in the entire economy. Furthermore, this includes government policies, political instability or stability in the overseas market along with foreign trade policy and trade restrictions as well (Sabharwal 2014). Additionally, this has been seen that the different political factors have and create a huge impact on the organizations and they have created impact on the organizations. The different organizations need to try to respond to the different anticipated and current future legislations and how they conduct the business in an effective manner. Economic Factors:This has a significant impact on how the entire company performs the business in an effective manner and the analysis of the profitability is even done. The different factors include economic growth, rate of interest along with inflation and the disposable income of the different consumers and the businesses. These are the different factors broken into macro and micro environmental factors that will create large impact on B2C organizations in particular (lshmemri, Shahwan-Ak and Maude 2017). Social Factors:The different social factors are the different areas that includes the attitudes along with the shared beliefs of the entire population. The different factors include the age distribution, growth in the population along with the career attitudes. These are the different factors that are of particular interest and they create direct impact on analyzing the position of the customers in the market that the marketers are required to analyze in an effective manner (lshmemri, Shahwan-Ak and Maude 2017). Technological Factors:The different technological factors have huge impact on the marketing and management in a distinct manner that includes the new kinds of techniques of
8 STRATEGIC MANAGEMENT producing different goods and services, new ways of distributing the goods and services in an effective manner as well. Environmental Factors:These are the different factors wherein it can be seen that there increase in the scarcity of the different raw materials along with performing the business in an ethical manner as well. The environmental factors are essential in nature in the organization as there are different emissions that can be caused due to different kinds of environmental related issues (Bolman and Deal2017). Legal Factors:This is the other factor wherein it has been seen and noticed that there are different legal factors that includes equal opportunities, health and safety of the different individuals, consumer laws and rights and product safety and labelling. Furthermore, this has been noticed that when the organization trades globally, this is important in nature to follow the set of rules and regulations effectively and solve the issues in an appropriate manner as well (Jackson, Schuler and Jiang 2014). International Economic Drivers and Influence over HRM Practices in Al Ola Tourism Company There are different economic drivers that includes external microeconomic along with macroeconomic factors that can affects the same. The economic factors affect the decision making of the organization such as individual actions of the firms and consumers. The economic drivers include the different market conditions that are prevalent in nature such as interest rates, inflation along with recession (Bolman and Deal2017). In Al Ola Tourism Company, it can be seen that the economic factors can be utilized by them as to forecast the growth trajectory of the entire sector and organization. There is fluctuation in the exchange rates and this is affecting the entire value of the tourism company and their policy changes in the airlines. The different charges in the ticket will create a huge
9 STRATEGIC MANAGEMENT impact on the entire organization and this has affected the entire economic environment of the company in a negative manner (Reiche et al. 2016). Answer to Question 4 Workforce Demand and Supply for China The main primary element of the workforce element involves few areas that includes demand forecasting wherein it has been seen that it is the entire process of estimating the future number of the different individuals who are required along with the different skills and competencies they will be requiring. Furthermore, potential human resource management is required to estimate to keep in view the needs of the employees due to resignations along with retirement and termination (Barak 2016). Furthermore, the supply forecasting measures the number of the employees available from within along with outside the organization that is allowed for absenteeism, internal movements along with changes in the work hours. When Al Ola Tourism Company needs to analyze the two approaches in the planning of the human resource in an effective manner that will help in understanding the external supply to determine the relevance of the labor in a global manner. For instance- In China, it has been seen that the demographic changes in the population has created huge impact on the tourism business in which the demographic changes are required to be measured effectively (Bešic and Hirt 2016). Furthermore, it can be seen that population mobility along with government policies are quite high in China market and this can create a positive impact on the entire organization wherein this will be beneficial for the company in gaining more competitive advantage in the economy. It has been seen and analyzed that in the China market, there are different kinds of regulations wherein both the supply and demand of the tourism market is huge and this can
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10 STRATEGIC MANAGEMENT be successful venture for Al Ola Company to start their business in different other parts of the world as well. Therefore, it can be analyzed that the process of supply and demand forecasting is balancing the demand and supply consideration that are mainly based on the forecasted demands and trends in the different business activity. The different kinds of analysis is essential in nature in the organization that will help Al Ola Tourism Company in managing the preferences of the customers effectively without much discrepancies. Answer to Question 5 Importance of Employee Relations in Al Ola Tourism Company The employee relations play a major role in the respective organization wherein this has been seen that employee relation plays a major role in gaining the ultimate success of the organization. Furthermore, the results are advantageous in nature and the result will be more productive results in the organization. The proper and accurate employee relations will help the employees in feeling motivated and this will help in reducing the conflicts among the members in an effective manner (Armstrong and Taylor 2014). The healthyemployeerelationreducesthe problemof theabsenteeisminthe workplacethat can affectthe company in a positive manner.The individualsin the organization are focused towards their work and they feel motivated to attend the office daily as well. There will be reduction in the conflict that creates productive and pleasant work experience and this will increase the loyalty among the employees in a positive manner (Bešić and Hirt 2016). The employees are motivated in the organization by trying to delegate the different activities among the employees and completing the tasks in an effective manner as well. Key Elements of Employment Legislations
11 STRATEGIC MANAGEMENT Social Security Sexual Harassment Remuneration and Wages Equal Employment Opportunity Working Time Regulations Impact of Legislations on HRM Decision-Making Thesearethedifferentemploymentlegislationsthatensuresthecontractual agreements of the employers’ match with such employees in compliance with the legislation. The impact on the legislations on decision-making that designs the workplace designs and safety measurements and the HR personnel should comply with the minimum kinds of requirements or else there can be penalization (Greene and Kirton 2015). Legislation helps in regulating the payroll policies along with remuneration wherein the workings will be done as per the HR decision and this will include fairness and equality in the tasks performed by the employees in the organization. Lastly, the main and key objective of the legislation is shielding the different employees from discrimination and inequality and managing the policies in an appropriate manner (Brewster, Mayrhofer and Morley 2016). Answer to Question 6 Discussion of Performance Management of Al Ola Tourism Company An effective performance management plays a crucial role in managing the entire performanceintheorganization.Thishelpsinensuringthatthedifferentemployees understand the importance of the contributions of the employees in a positive manner that helps in increasing the morale of the employees effectively. The sole performance system is toensureandassessthattheemployeesoftheorganizationcarriesouttheirduties
12 STRATEGIC MANAGEMENT appropriately without much difficulties and this will help them in performing the activities effectively (Hur 2017). The fundamental goal of the performance management system in the organization is to improve along with promote the morale of the employees as this helps them in achieving the organizational objective sand solve them in an effective manner as well. The different benefits of the performance management system are to include the training needs and analyze the organizational impacts effectively. Role and Significance of Performance Management in Overall Performance of Al Ola Tourism Company There is different significance of the performance management in analyzing the overall objectives and performance of the company. This has been seen that goal setting and revising is done wherein the employees are being made clear of the different kinds of tasks that are required to be performed by them (Brewster and Hegewisch 2017). Proper financial and non-financial rewards are required to be provided to the employees wherein this is seen that the employees are being retained and develop planning programs that will improve the performance of the employees effectively. Answer to Question 7 Theories of Management and Leadership Human Relations Theoryis the other management theory wherein this has been noticed that the different individuals desire to be part of the supportive team that will help in facilitatingdevelopmentandgrowth.Furthermore,thishasbeennoticedthatthe organizational excellence can be maintained with the help of the involvement of the individuals in an appropriate manner in which the positive environment can be created and provide the employees in an effective manner. The human relations theory focuses more on
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13 STRATEGIC MANAGEMENT the analysis of support that is provided to the organization that will analyze the different enhancement of the organizational responsibilities effectively (Bratton and Gold 2017). Transformational Leadershipis one of the essential theories wherein this has been seen that the leaders of the organization delegates the different tasks among the subordinates and they perform the different activities in an effective manner. Furthermore, this has been noticed that the leaders work with the different employees of the team and they gain competitive advantage in the economy (Cascio 2018). The respective theory helps in gaining the advantage in the organizational performance wherein this is seen that the influence is being idealized and the they prefer self-management that is beneficial for the company effective.
14 STRATEGIC MANAGEMENT Assignment Task 2 Answer to Question 1 Enron Corporation is the company that was launched in the year 1985 with the merger of Houston Natural Gas and this is Nebraska Company. In the year 1990, Enron was a natural gas company transportation kind of company and further they started new division of trade natural gas as well in the market. Furthermore, this was seen and analyzed that this was one of the world class company overnight (Brewster, Chung and Sparrow 2016). It was seen and noticed that the critical part of the success of the respective organization is the employee value proposition that has helped and assisted the company in managing the different activities of the company in an appropriate manner. It is seen that the EVP is mainly focused on the Enron as dealmaker and this mainly focused on the attracting the talents in an appropriate manner that helped the organization in continuing to move forward in an appropriate manner. The main focus of the EVP helped in understanding the talents that are required in the company and tried to provide the employees with different opportunities in an effective manner as well (Chelladurai and Kerwin 2017). Reasons that led to closure of Enron Company There are different reasons that led to the closure of the respective company wherein it was seen and analyzed that there were different illegal activities that were performed by the organization. In the year 2001, it was found that the company was charged performing illegal kinds of activities and by the year 2004, it was analyzed and seen that the corporate managers and officers of the Enron Company faced different charges against wrong doing in the firm. Furthermore, it was seen that the managers of the firm were charged with manufacturing profit of the company along with they were questioned regarding the different types of investment and accounting type of practices as well (Marchington et al. 2016).
15 STRATEGIC MANAGEMENT Additionally, after such incidents, it was analyzed and noticed that there was huge amount of downsizing that has occurred in the organization which led to huge failure of the company in the entire competitive market. It was seen that the company faced huge bankruptcy and their reputation was hampered as well. Furthermore, the company tried to perform their best in order to succeed in the activities performed by them, however there were different kinds of litigation against the organization that led to failure of the efforts of the officers and the employees, however this was not enough and this was a huge failure (Cania 2014). The company failed in the different activities despite of proper HR practices and strategies that was adopted by the company. It can be analyzed that the HR practices that were planned by the company were not being implemented properly by the company and this led to the huge failure of the company in a negative manner. Furthermore, this can be seen that the leadership was not effective in nature in the organization and this led to the entire failure of the organization in an ineffective manner. Furthermore, this can be analyzed and seen the HR manager was not serious in performing the regular performance appraisals of the company as well as the employees working in the organization (Jackson, Schuler and Jiang 2014). Ways to Improve the HR Practices at Enron Furthermore, the company can implement different kinds of strong HR practices in order to improve their position in the market and sustain themselves in an effective manner. Additionally, I would try to install a proper performance appraisal and management system in theorganizationthatwillhelptheorganizationinmaintainingtheirstandardsinan appropriate manner. Furthermore, the solid training and development practices as this will clarify the job practices and improve the overall productivity in an appropriate manner.
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16 STRATEGIC MANAGEMENT Furthermore, the new employee orientation program is required to be launched as to gain more competitive advantage in the economy. The health and safety of the different individuals in the organization is essential in nature in the organization that will help in motivating the individuals in the organization and solve their issues in an appropriate manner. The planning along with managing and coordinating the activities is important in nature whereintomaximizetheprofitoftheorganizationandreducethedifferentissues appropriately as well. The human resource planning is essential wherein the employees are being valued in the company and develop their skills to their companies as well. Answer to Question 2 Different HR Strategies Implemented to Revive Company to the Original Laurels There are different HR strategies that have been implemented by the company in order to revive the organization to the original laurels. A regular performance appraisal system is essential in nature in order to ensure that the right individuals are placed in the right place effectively. Furthermore, human resource planning helps in coping with dynamic kind of environment as this will assist the employees to work effectively without much issues. The talent management is essential in nature to be included in the organization that will retain the productive employees in the organization (Jackson, Schuler and Jiang 2014). Furthermore, the goal of the talent management is to create high performance and sustainable that helps in meeting the different strategic goals in the organization. It has been analyzed and seen that the strategic employee planning is required to be done in the organization to gain more competitive advantage in the economy along with generating career development as well. The proper recruitment practices is required to be handled by the company in order to recruit the employees who will bring productive results for the
17 STRATEGIC MANAGEMENT organization and help the company in becoming more productive and gaining profitability as well (Jackson, Schuler and Jiang 2014). The company can include different career development and succession planning programs as this will assist them in maintaining their competitive position in the market and gain more competitive advantage in the market. The performance management activities are required to be maintained in the organization to provide compensation to the employees effectively. The tools of the talent management are the entire ability to attract, motivate along with develop the engaged employees who will be more productive in working to assist the organization in reaching the strategies and operational goals in an effective manner. It is important to create a recruiting message for Enron for Enron that is attractive inn nature, but it will not oversell the company. The proper human resource planning is essential to be adopted by the company effectively wherein it is seen that the future manpower needs are being analyzed effectively and coping with change appropriately. Furthermore, the recruitment of the talented personnel is essential as well in the organization that will assist the company in filling the job vacancies and determine the human resource needs efficiently. The proper utilization of the human resource is essential as to reduce the different uncertainties and reduce the entire impact of the uncertainty in an efficient manner. Lastly, the development of the human resource management and personnel is essential in nature as to determine the human resource needs and assess the available HR inventory level and initially recruit personnel needed in the job to perform the activities appropriately. The manpower is required to be utilized in an effective manner that will help the company in succeeding in different ventures effectively.
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