Strategic Management of Netflix: PESTEL and Five Forces Analysis

Running head: STRATEGIC MANAGEMENT
Strategic Management
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STRATEGIC MANAGEMENT1
EXECUTIVE SUMMARY
The primary aim of the report is to study the strategic management process of an online
entertainment industry. In order to fulfill the same, the report investigates the external
environmental factors of the concerned company that impacts the complete work process of
the same with the help of the limitation of the study of PESTEL analysis. After the
examination, the report finds that all these macro-environmental factors leverages huge
strengths and opportunities to the company to gain a higher amount of competitive advantage.
Along with this, the factors also leads to adherence of strict laws and regulations to the
concerned company. Moreover, with the analysis of the Five Forces Model, the report comes
with a conclusion that the intense competitors of Netflix are primarily known as Amazon
Prime, Hulu and Sting TV. However, with the analysis of the business level of the concerned
company it was examined that Netflix stands higher to its potential rival companies and in
this connection, the report ends with the analyses of the strategic intent of the concerned
online business-Netflix.

STRATEGIC MANAGEMENT2
Table of Contents
Introduction and Background to the study.................................................................................3
Netflix’s External Environment – PESTEL Analysis................................................................3
Netflix – A Five Forces Analysis...............................................................................................5
Netflix- Business Level Analysis...............................................................................................6
Netflix – Strategic Intent............................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8