Strategic Management of Patagonia : Report
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Added on 2020-06-04
Strategic Management of Patagonia : Report
Added on 2020-06-04
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STRATEGIC MANAGEMENT1
Executive SummaryStrategic management is an important function regarding the organisational performance. It is relatedwith the management of resources in a systematic way that helps the organisation to meet itsorganisational objectives. This study has presented a detailed study on strategic management ofPatagonia. This includes different perspectives in this regard. An analysis of external factors relatedwith the industry of the outdoor clothing has been presented in order to determine strategicconceptions in this context. Internal analysis of Patagonia has presented the strategic movement andrequired development of the organisation. It also examines the strategic perspectives of theorganisation with the help of the analysis of Porter’s five forces. In order to perform the organisationalperformance Patagonia is required to redesign their organisational strategies and a recommendationhas been provided in this study. 2
Table of ContentIntroduction...........................................................................................................................................4Body......................................................................................................................................................4Critical Analysis of external environment as well as competition of the industry of outdoor clothingindustry..................................................................................................................................................4Competition of different industry..........................................................................................................6Porter's competitive forces.....................................................................................................................6Critical discussion of Patagonia’s competencies and resources to gain competitive advantages...........7Critical evaluation of Patagonia’s mission statement.............................................................................8SWOT analysis and recommendation Patagonia...................................................................................9Self-Assessment Survey......................................................................................................................11Conclusion...........................................................................................................................................12Reference List:....................................................................................................................................133
IntroductionPatagonia is an organisation that deals in clothing industry. An American company offers outdoorclothing. This study is intending to present strategic management of the organisation. This willinclude different perspectives of the organisation in the context of the industry. Certain factors arerelated with the performance of this industry. An analysis of the external factors related with theperformance of this industry will help to comprehend the situation in the context of both the clothingindustry as well as Patagonia. In order to achieve organisational growth and development Patagoniarequires certain analysis of its competencies along with its resources. This will also help theorganisation to achieve significant competitive advantages. Mission statement of an organisationdepicts the organisational objectives. Hence, this study is intending to present a critical analysis of theorganisational objectives of Patagonia and its impact towards achieving growth and development. Thelearner will present an analysis of internal factors related with the development and growth ofPatagonia. Thus, the study is intending to analyse and evaluates the strategic functions of themanagement of Patagonia in the context of outdoor clothing industry. BodyCritical Analysis of external environment as well as competition of the industry of outdoor clothing industry Political FactorsMarket nature Government Regulations Economic FactorsEmployee wagesDiscrimination of employee salaryEconomic fluctuation Socio-cultural FactorsDemand of the consumer Different market factorsTechnological FactorsNew InnovationsResource managementEnvironmental FactorsChanging environmentLegal FactorsLabour lawMinimum wagesHealth and safety regulationChild labour4
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