This presentation provides an overview of strategic marketing, including the adaption and standardization of marketing mix, CBBE model, integrated communication mix, and measurement of success. It emphasizes the importance of strategic marketing for achieving higher competitive advantage.
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STRATEGIC MARKETING
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TABLE OF CONTENT Introduction Adaption and standardization of marketing mix CBBE MODEL Integrated communication mix Measurement of success Conclusion
Introduction Strategic marketing is basically a process that is used to plan, design, develop, implement and direct various strategies by whichhighercompetitiveadvantageisattainedovera continuous period of time. It is used to direct an adequate mapping by which ability of business to attain its objectives and target is achieved with perfection and in timely frame as well.
Adaption and standardization of marketing mix The marketing mix is a set of actions and activities that is induced within the business as in order to promote brand awareness and its productivity. Product-It is a marketing in mix in which Ashanti solution company has introduce a new change within in diverse range of portfolio by which its business expending and customer needs get satisfied simultaneously.
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CONTINUE… Promotion-It is a factor that is always be essentialforthesuccessandgrowthof business as in this business advantage is increases as by developing brand image and value. Process-It is a process of marketing mix in whichAshantisolutioncompanyalways make sure that customers always get happy andflexibleasbyenjoyingbusiness products and services over regular period of instance.
CONTINUE… People-Itisdependent overtheemployeesand staffthatisrequiredfor the business as with this lotofresponsibilitiesis addressed with perfection.
CBBE MODEL CBBE model is also known as Keller’s brand equity model that is related to customer based brand equity. The main focusofthismodelistosatisfyingthecustomersby providing the satisfying goods and services
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CONTINUE… Brandidentity -Itrepresentsasavitalpositionof a business organisation that reflect the customer viewpoint regardingcompanyincomparisonofotherbusiness enterprises. This term helps in showing the picture or words of the buyers that will connect with some specific brand nameofthecompany.Thistermisveryessentialfor developingthestrongsupportrelatedtoexaminethe important features and brand name i.e. Ashanti solution company.
CONTINUE… Brand Meaning -After brand identity in which customers are aware about the products and services than the firm will focus on introducing themselves in front of the people of society. Brand response -It represents the feeling of customers related to brand. The feeling of the customers is different as oneanother.Inthisforonepersonthebrandismore important whereas for another person the brand is more important and relevant.
INTEGRATED MARKETING MIX Integrated communication mix refers to the approach related to plan the communication that helps in gaining the business the better results that is based on the marketing campaigns. Advertising Personal selling Sales promotion
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MEASUREMENTOF SUCCESS There are several methods for measuring the success of the Ashanti solution company Plc that could also helps in improving their future so that high profits and sustainability can be faced by the organisationwhich can be shown below: Sales target Market share
CONCLUSION Ithasbeenconcludedfromabovereportthatstrategic marketing is always being essential for the business as under this working abilities and its attractiveness is increases in productive manner.
REFERENCES Beirman, D., 2020.Restoring tourism destinations in crisis: A strategic marketing approach. Routledge. Chernev, A., 2018.Strategic marketing management. Cerebellum Press.
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