Strategic Marketing: Adaptation and Standardisation of Marketing Mix, CBBE Model, Integrated Communication Mix and Methods, Measurement of Success

MG624 Strategic
Marketing

Table of contents
 Introduction
 Adaptation and standardisation of marketing mix
 Cbbe model
 Integrated communication mix and methods
 Measurement of success
 Conclusion
 References

INTRODUCTION
Strategic marketing is considered as the use of marketing disciplines to
attain organisational objectives through formulating as well as
maintaining a sustainable competitive edge. Moreover, these address
higher level considerations like what markets to target, which
facilities to provide and how to price as well as promote them.

ADAPTATION AND STANDARDISATION OF MARKETING MIX
Yumi Nutrition is looking
forward to make expansion
of their business in other
European countries. In this
the selected country is
Estonia in which company
will be introducing their the
immunity support vitamin C
product.