Development and Implementation of Strategic Plans

This report outlines the strategic planning process for Macville Private Limited, a Sydney-based manufacturer of Espresso Coffee machines. It includes a vision and mission statement, core values, SWOT analysis, and objectives for the business.

Running head: DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Strategic Planning
Name of the student
Name of the university
Author Note:

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Table of Contents
Introduction......................................................................................................................................4
Vision of the Company....................................................................................................................4
Mission of the Company..................................................................................................................4
Revised Vision and Mission............................................................................................................5
Vision...............................................................................................................................................5
Mission............................................................................................................................................5
Organizational values......................................................................................................................6
Notes on meeting with the stakeholder............................................................................................7
Core Values of the Company...........................................................................................................7
Strategic Priorities...........................................................................................................................8
PEST Analysis.................................................................................................................................8
Value Chain analysis.......................................................................................................................8
Inbound logistics..............................................................................................................................9
Sales.................................................................................................................................................9
Service.............................................................................................................................................9
Outbound Logistics..........................................................................................................................9
Operations......................................................................................................................................10
SWOT Analysis.............................................................................................................................10

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Objectives of the Business.............................................................................................................12
Objective 1.....................................................................................................................................13
Objective 2.....................................................................................................................................13
Objective 3.....................................................................................................................................14
Objective 4.....................................................................................................................................14
Parties responsible for the development........................................................................................14
Communication Plan.....................................................................................................................15
References......................................................................................................................................16

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Introduction
The following report is based on the preparation of a strategic development plan for
Macville Private Limited, based in Sydney. The company deals in the manufacturing of Espresso
Coffee machines that are supplied to the large range of clients of the company dealing in the
hospitality industry. The first part of the report will deal with the vision, mission and the core
values of the company. It will also detail out the different types of the internal and external
analysis of the company that are quite important for development of the new strategic plan. The
first part of the report starts with the explanation of the vision of the company.
In order to successfully confirm the Vision and Mission of the organization it is necessary to,
1. Demonstrate the strategic planning process
2. Gain a proper stakeholders support
3. Review the values of the organisation
4. Define The Vision and Mission of the company
Vision of the Company
The vision statement of the company is to provide the best experience in a Coffee café.
The employees of the organization along with the support of the management can provide the
best environment in the organization which can help in the creation of the best cafe going
experience.

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Mission of the Company
The mission statement of the organization must be in line with the vision statement. The
immediate mission of the company is to establish additional cafes in different parts of Australia
especially in New South Wales and Queensland. Gaining this very mission will help the
organization to become a nationally branded one and an integral part of the Australian hospitality
industry.
The following mission statement has to be agreed by all the stakeholders and the seniors
in the management of the company. The statement must be implemented and reviewed
periodically by the organization as because it is not precise enough and also to see whether it still
encompasses all the relevant activities within the organization.
The main approaches and the practice done by the management of the organization are as
follows,
1. Development and improvement of the drugs and the services
2. Proper engagement with the customers, suppliers and a proper research about the market
Revised Vision and Mission
Vision
The new vision of the company must be to be unique and innovative in nature and
discover new ways and process to increase and improve the efficiency and effectiveness of
different solutions of the customers.

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Mission
The mission of the company will be to embrace proper strategic alliance and search for
new partnerships in the coffee business. The search for new partnerships in Australia will help
the organization to ensure day healthy market share and be one of the top coffee cafes in the
country.
After the meeting with the marketing heads of the company it is seen that the organisation
has a number of clear vision and goals to achieve the targeted sustainability and growth in the
Australian market. This includes,
1. Profit- The increase in the return and the maximizing of the return to the shareholders by
following all the different responsibilities within the organisation (Parmenter 2015).
2. People-The people here are referred to as the employees who will be trained in such a
manner that they will have love for working and will be motivated to work for the
company
3. Partners- As mentioned earlier gaining partners in this industry will help MacVille to
increase their brand name and maximize profit.
4. Portfolio-Bringing to the world a Portfolio of different beverages brands will satisfy the
customers needs. According to, Bryson (2018) the changing needs of the customers and
the following of the latest trends will force the organisation to acid in new changes and
change the portfolio every now and then.
Organizational values
1. Identification of the latest trends
2. Identification of the different needs of the customers

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
3. Participating in the local social and traditional customs
4. Engaging with the community
5. Involving the organisation in corporate social responsibility
Notes on meeting with the stakeholder
 The development of strategic alliances partnerships
 Participation of the company in community programs
 To be innovative and motivated towards self direction
 Identification of different faults from the previous meeting and development of special
initiatives to ensure success in the future
Core Values of the Company
Core Value Description
Honesty
To be honest in every business activities and make the customers believe on
the honesty of the organization
Integrity
To be integrated and dedicated towards serving the customers in a proper
and efficient manner that will be helpful for the organization
Friendliness
It is important for the organization to be friendly towards the customers and
also the employees of the organization. The management of MacVille must
ensure to be in good terms with the employees. Being in good terms with the
employees will ensure a better behaviour from the employees towards the
customers which in turn will increase the reputation of the organization.

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Strategic Priorities
PEST Analysis
PEST Analysis helps to identify the external challenges of the company. This includes
the likes of the;
1. Political Analysis- Political factors are influenced by the likes of tariff on import of the
machines and other global economical trends. Apart from this the possibility of
introducing carbon tax in Australia can also have a heavy impact on the strategies of the
organization (Karepova et al. 2015).
2. Economical Analysis- The economic situation and trends in the country is one of the
major economic factors (Soulard et al. 2018). The current economic trend in Australia is
quite stable and the strengthening of the Australian Dollar against other trading partners
is an added advantage.
3. Social Analysis- The new trend amongst the young generation of Australia is to hang out
in cafes and enjoy quality time. Therefore the new company can offer the perfect place
for hangout to the individuals.
4. Technological Analysis- According to, Leigh and Blakely (2016) the growth in the home
market for Espresso machines and the manufacturing of technologically advanced
espresso machines that save 30% of energy helps in the growth of the industry.
Value Chain analysis
Value Chain Analysis is used for identifying the different sources of competitive
advantage. As said by, Miller Lee Obersky and Edwards (2015) it helps in the opportunities to

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secure cost advantage and clear product service differentiation. Apart from this it also includes
the value beating activities of all the different participants in the industry.
Inbound logistics
The lack of personal experience for customs and import is a huge problem for the
organization. Inbound logistics is concerned with receiving storing and distributing different
inputs.
Sales
Marketing and sales department of the company are currently operating quite well and
strong points for profit. It can be extended by the use of internet and it identifies the needs of the
customer and the point of generation of sales.
Service
The company enjoys a good reputation for after sale service to the customers and it is
capable of maintaining the value of the product after purchase.
Outbound Logistics
The delivery company that was constructed by the company is not able to deliver
machines on time because of the first expansion plans of MacVille. The failure to do so has lead
to problems in Logistics for the company (Cummings and Worley 2014).

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Operations
The operations of the company are supported by a world class infrastructure and a proper
strategic planning. It comprises of the transformation of the inputs into the final product.
SWOT Analysis
The objective of conducting the SWOT Analysis in this particular case is to study on;
1. The competitive Advantages of the company in Australia
2. Study the threats of the organization
3. Organization for the setback of the company
4. Explore the market to set out the strategies of the company in a proper manner.
Challenges Enablers
(Strengths) (Weaknesses)
 Well established reputation and after sales
service by the company
 Excellent mix of Advertising and after sales
service
 Well behaved employees
 Wide variety of options in beverage and
drinks
 Supply Chain problems
 Poor performance of the delivery company
that has been contracted by the organization
 Presence of too many fresher is a problem
(Opportunities) (Threats)
 Online advertisement
 Low competitors in the market
 Increase in the population helps to increase
number of potential and targeted customers
 Unable to tackle the import and customs
problems
 Raise in the interest rates
 New companies like Nufix.inc and Bean ex
coffee is entering the market

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Strengths
The company has a well established reputation because of the after sale services provided
by them. The excellent doctor for services acts as a major strength for the organization
(Cummings and Worley 2014). Apart from this an excellent mix of advertising and after Sales
Service along with the presence of well behaved employees also act as a factor of strength. The
capability of the management to provide a number of options in beverage and drinks helps the
company to attract a large number of customers.
Weaknesses
According to, (Graham et al. 2018) there are problems in the supply chain of the business
as poor performance by the delivery company that was constructed by the organization has led to
a number of problems. Apart from this the presence of a large number of fresher as the
employees of the organization also acts as a huge weakness for the organization.
Opportunities
Online advertisement and presence of low competitors in the market is two of the largest
opportunities for the business. Apart from this the predicted increase in the population will help
to attract a number of customers in the future.
Threats
The largest threat of the company is the inability of the company to tackle import and
Customs problems. Apart from this the rise in the interest rates and emergence of new companies
like Nufix.inc and Bean ex coffee are the largest threat for the company (Graham et al. 2018).
Business Name: Home Espresso Trades

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Objective: Selling espresso machine in joint venture with MacVille
Strengths: Home consumer market compliment consumer commercial market of Australia.
Weakness: Alliance will focus on non-hospitality sector
Risks: The partner may not fulfill financial commitment
Access to trade secrets and strategic secrets
Market share can lead to a negative customer base
Business Name: Java Estate
Strengths: The total commitment to the coffee industry
Weakness: There will be chances that the company may not recommend the espresso machines
produced by MacVille to their clients
Risks: Financial Concerns are a problem for the organization
Objectives of the Business
1. To sell and service espresso machines in all states of Australia by accepting different other
companies and to look for opportunities to build warehouses in other areas of Australia
2. Plan to establish MacVille brand recognition in key markets for the next few years
3. Reduction in the energy wastage by 10%

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Objective 1
Selling and servicing expressive machines in all states of Australia by accepting Java state tender
and to look for where are opportunities other high volume estates strategies.
a. Signing action and establishing strategic Alliance with Java estate
KPI plan
To install 200 machines per annum
b. Establishing warehouse for MacVille
KPI plan
To open warehouses in Melbourne and Sydney for business opportunities
c. Setting agents in other states of Australia and Outsourcing different contracts for
maintenance
Objective 2
KPI Plan
a. Increasing profit margin by 10% from the earlier strategy
KPI plan
Planning hundred percent purchases by bulk load
b. Operating All the departments at optimum capacity and productivity

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLANS
Objective 3
KPI plan
Establishment of Mac Wheel brand recognition in key markets of Australia in next 5
years strategies
KPI plan
1000 Clicks on the website per day
Joining with Java estate in co-branding cups and banners
KPI plan
100% usage of Cafe using the different machines and cups
Objective 4
KPI plan
Reduction in the energy wastage by 10%
Setting up Innovation and reward program by planning different suggestions and
innovations and introducing them every year to reduce wastage
Development and implementation of energy using awareness programs that could plan
eye drop age of 10 kilowatt energy per person
Parties responsible for the development
 Human resource manager

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 Research and Development Manager
Communication Plan
COMMUNICATION PLAN
Audience Message Delivery Time Frame Type of Communication Messenger
1 Training Plan 20 minutes Oral Management
2 Strategic Planning 15 minutes Online Operational
manager
3 Implementation
Planning 30 minutes Skype Operational
manager

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References
Bryson, J.M., 2018. Strategic planning for public and nonprofit organizations: A guide to
strengthening and sustaining organizational achievement. John Wiley & Sons.
Karepova, S.G., Karabulatova, I.S., Novikov, V.S., Klemovitsky, S.V., Stratan, D.I. and Perova,
A.E., 2015. New approaches to the development of methodology of strategic community
planning. Mediterranean Journal of Social Sciences, 6(3 S6), p.357.
Soulard, J., Knollenberg, W., Boley, B.B., Perdue, R.R. and McGehee, N.G., 2018. Social capital
and destination strategic planning. Tourism Management, 69, pp.189-200.
Leigh, N.G. and Blakely, E.J., 2016. Planning local economic development: Theory and practice.
SAGE publications.
Miller, J., Lee, A., Obersky, N. and Edwards, R., 2015. Implementation of A Better Choice
Healthy Food and Drink Supply Strategy for staff and visitors in government-owned health
facilities in Queensland, Australia. Public health nutrition, 18(9), pp.1602-1609.
Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage
learning.
Graham, S., Barnett, J., Mortreux, C., Hurlimann, A. and Fincher, R., 2018. Local values and
fairness in climate change adaptation: Insights from marginal rural Australian
communities. World Development, 108, pp.332-343.
Parmenter, D., 2015. Key performance indicators: developing, implementing, and using winning
KPIs. John Wiley & Sons.

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