Strategic Planning Worksheet #1Environmental Analysis What are the major issues and trends affecting the future?We start our strategic and business planning by analysing the macro-environment. The external general environment includes all those factors outside the organisation that impacts its strategy and strategic goals. Complete the table below by outlining the key external environmental elements. Refer to Week 2 learning resources for more information on the composition and useof the macro-environment model. ElementDescription of thetrend, issue orchangeTheimpactwill be:Low,mediumor high?Positiveornegative?Evidence to support this analysisSocial(any new trends, issues or attitudes forming? whatis becoming more acceptable to stakeholders, what is becoming lessacceptable) Change in attitude of population towards traditional boat businessIn the marine business nowadays people are shifting from traditional boat products to technical recreated modelsGrowth in other substitutes of marine industryOther substitutes such as motorbikes, yachts etc. are highly prevailing in the market NegativeNegativeDespite of having specialized cruisersfor the customers, they areshifting for traditional products to more modernized products.Due to introduction of substitutes MGT300_Assessment1_Worksheet1Last updated on 12-Mar-20Study Group Australia Pty Limited trading as Martin College, Martin Higher EducationPage 1 of 6

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