Business Strategy and Its Impact
Added on 2020-06-04
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1,1.2 and 1.3.............................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Strategical positioning of Volkswagen by carrying out an audit..........................................12.2 Explain Environmental audit for Volkswagen......................................................................22.3 Importance of stakeholder analysis.......................................................................................32.4 Present New strategies for Volkswagen................................................................................5TASK 3............................................................................................................................................63.1 Alternative schemes associate to market entry and substantial growth................................63.2 Justification of the selecting strategy....................................................................................8TASK 4............................................................................................................................................14.1 Roles and responsibilities of personnel.................................................................................14.2 Estimated resource requirement for implementing a new strategy.......................................14.3 Contribution of SMART target to the achievement of strategy implementation..................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONBusiness strategy refers to that term which main aim and objective is to achievedcorporate goals and motives in effective manner. This is also known as long term planning ofbusiness process. This help in providing direction to an organisation which survive in market inlong time period. The important objective of the firm is to increasing the performance in thelarge competitors in better manner. This is difficult for an enterprise is to compete with theircompetitors in the competitive advantage. Business strategy is very essential for an organisationis to achieved desired goals and objectives (Astrachan, 2010). The success or growth of thecompany is not fixed and if they make strategy then they will reach with the end point. There aretwo factors which directly impact on business operations such as macro and micro. The businessstrategies is required for developing and making top position in the large market area and alsohelp in gaining profitability and development among competitors. The report is based onVolkswagen company which is broadcasting firm and situated in UK. In this project reportvision, mission, objectives, goals and core competencies of organisation are performed planningand development functions at the specific time period. Also discussed about impact of internalsand external factors in the business operations. TASK 11.1,1.2 and 1.3Covered in PPTTASK 22.1 Strategical positioning of Volkswagen by carrying out an auditVolkswagen organisation audit can used the SWOT analysis for increasing growth andsuccess. It will help in evaluating strength and weaknesses of firm in proper manner. In externalfactors, threats and opportunities can analysed by using this factors. SWOT analysis of thecompany are as follows:Strength- It is very famous and organised company whose products are popular amongcustomers (Auzair, 2011). They are manufacturing latest and advanced technology suchas cars, bus, trucks and many other auto-mobile products. There are some limitlessproducts and services offer to the customers in large market place and it is the main1
responsibility of the business is to make effective strategies for maintaining brandssuccess and growth. Various people are purchase their cars which has innovative featuresand it build their position in the Germany market. There are approx 70 production andmanufacturing plants where they develop their creative and modified commodities andalmost cover 150 nation of all over the world. Volkswagen has strong branded productsin Europe and USA. They firstly sell their product which is hybrid cars and motorbikes tothe customers (Burlton, 2010). It is the one of the top position gaining company whichcontribute income in the country growth of economy. Weakness- They also create some scandal which affect on image of brand to theorganisation. They are make wrong pollution measurement software which is calculatethe level of pollution of the customers vehicles. There are approx 5 million cars biddingare cancelled. The level of competition is increasing day by day which reduces the sellingof products in great manner. Opportunities- Recently purchasing power are increasing in effectively of the customers.There are various policies and schemes are introduced that includes EMI, finance, loansproviders etc. they can expand their business and areas of working in all over the world.An organisation can also achieved long term goals and objectives in proper manner. Threats- Volkswagen first most threat is the emergence of trouble (Campbell, Edgar andStonehouse, 2011). This will directly affect on customers trust and their sale of automobile are reduces day by day. They are not very sure about their cars and this is nottheir first choice in any manner. 2.2 Explain Environmental audit for VolkswagenThe environmental audit are carry out by PESTLE analysis which help in performingvarious functions and activities in effective manner. These are as follows:Political factor- Government made norms and rules are affects the associationperformance and its process. This will affect the company in positive or negative manner.There is an increase in the demand of hybrid cars so that they can start production level infast way. The authority will assist in making low level pollution control system and givepermission for developing the technique. UK government present different financialmeasurement tools which required for performing functions and tasks which is in favourof developing cars for minimise carbon dioxide controller (Casadesus-Masanell and2
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