Attraction and Event Management: Strategies for a Successful Music Festival

Attraction and Event management 1
Attraction and event management
By (names)
Course
Institution
Date

Attraction and Event management 2
Events are the planned social or public occasions. In tourism, events are the key
motivator and figure importantly in the growth and marketing plans of most destinations (Zoran
& Sasko 2013, p.80). This paper will discuss the festivals associated with professional music.
This event would cover all the famous music stars in the world who would perform in an open-
air stage. It would also include other attractions like dance, crafts and performance art. Music
festivals are among the events which attract people from different parts because many wish to
come and see their favorite artist perform live and get to interact with them. In this case,
targeting famous world music stars would attract many people from different countries hence
increasing destination competitiveness.
This event has several attractions which make many people attend the festival. Many
guests tend to follow artists but not the actual events (Karlsen 2018, p.90). This means, when
advertising this music festivals, putting those famous musicians in the headline of the adverts
would help attract even those hardcore guest. Using famous musicians in the headline of your
band would help attract more people in the event than when advertising the event alone.
Another thing which made the event attractive is the freedom to come with a friend even
if they have not purchased the ticket. If one person had purchased the ticket and his or her
partner did not, they were allowed to come to the festival. People say that having more than one
friend attending the festivals would encourage them to purchase the tickets (Aaron 2012, p.95). It
would also make their stay at the event more enjoyable and be forced to stay long hours hence
increasing the event competitiveness. When a person attends an event without his or her close
friends it reaches a time when he or she finds it boring and decides to leave the venue. People