Strategy Management Assignment

MANAGEMENT
STRATEGY

Table of Contents
PART 1-1. INTRODUCTION.........................................................................................................3
2. MARKETING ANALYSIS.........................................................................................................3
2.1. Competitors.....................................................................................................................3
2.2 Geography and Technology.............................................................................................3
2.3 Buyers preferences and Market Segmentation.................................................................4
2.4 Sub Strategies groups in mobile industry.........................................................................4
2.5 Market Share....................................................................................................................6
2.6 Porter five forces model...................................................................................................7
2.7 Pestle analysis...................................................................................................................8
2.8 Competitive Advantage....................................................................................................1
3. Critical analysis of Marketing expenditure..................................................................................7
3.1. MARKETING EXPENSES............................................................................................9
3.2. PERCENTAGE SHARE OF MARKETING EXPENDITURE ON YEARLY BASIS 10
3.3. REVENUE AMOUNT..................................................................................................11
3.4. PERCENTAGE OF REVENUE DESCRIPTION ON YEARLY BASIS....................12
4. Recommendations......................................................................................................................13
PART 2- Stakeholder Report.........................................................................................................15

PART 1-1. INTRODUCTION
The Navy company is a company based on United States of America. The company is
telecommunication company. Navy is successfully operating their business activities for more
than 8 years. The organisation has faced ups and downs in their performance in the competitive
market of United States. This is report is based on the marketing and the business strategies of
the company Navy. This file will highlight about the market analysis. Along with this, the report
will also focus on the competitive advantages. The report will also discuss the outsourcing
manufacturing. Lastly the report will make recommendation for better performance for future.
2. MARKETING ANALYSIS
Following approaches are used to do proper marketing analysis.
2.1. Competitors
Competitors are those organisations which practice their business in the same sector and target
the customers with same specification (Daft and Marcic, 2016). These business affects the
business activities of the Navy. The Competitor of Navy are -
 The Innovator's
 Red
 Blue
 Leaders
 Grey
 Ochre
 Pink
 Yellow
2.2 Geography and Technology
The Mobile for company target these countries geographically are -
 United States of America
 Asia
 Europe
The demand in the international market has variation. The demand of techniques differ from time
to time in different countries. Due to increase in demand in the international market and the
regular innovating in the technology it is clear that the market of these countries are not stable,
which means the market of these country are still at growing stage(fig. 1). The demand in

different countries are inclining and declining at different time moreover the demand in tech 1 in
also incline and decline at different time, which clearly indicates that the consumers will be more
attracted towards better technology in the future.
(Figure. 1 Total Global Demand by Region and Tech)
2.3 Buyers preferences and Market Segmentation
The analysis of consumer demands helps the company to identify potential of products feature
and specification and the customers will to pay for different featured product along with this the
competitive position in the market.
Consumer behavior was different in every country. This is the main reason behind the
Segmentation strategy of company. In Europe and United States of America people are more
attracted toward the advance and better technology however in people in Asia are more
sensitivity towards the price of the products. Therefore, company sells their products in low price
there.
2.4 Sub Strategies groups in mobile industry
It is the aspect in which positioning of the products are done by the company in the
market. Positioning is a strategy, in which company develop a reputation of their brand and
products in front of the customers and attract the customers to purchase their products by using
their brand image (Christopher, 2016). Navy is a company which spends lot of money in
research and development. It helps to company to position their products as advance technique
products.
R1 R2 R3 R4 R5 R6 R7 R8
0
1000
2000
3000
4000
5000
6000
7000
Tech 1
Tech 2
Tech 3
Tech 4
Total
R1 R2 R3 R4 R5 R6 R7 R8
0
1000
2000
3000
4000
5000
6000
7000
USA
Asia
Europe
Total

Figure 2 Resource and Developing of companies in different years
THE INNOVATOR'S Red Blue Leaders Grey Ochre Pink Navy Yellow
Year 1 295,250 230,000 25,000 0 215,000 0 0 0 0
Year 2 614,223 0 0 282,858 0 0 0 48,598 0
Year 3 254,356 0 0 0 0 0 0 51,000 0
Year 4 827,339 403,500 195,000 0 0 0 0 49,000 0
Year 5 226,122 7,400 2,330,000 0 0 0 0 0 0
Year 6 300,000 145,000 351,000 1,279,179 0 1,230,000 0 1,255,812 0
Year 7 149,593 701,821 24,000 846,700 775,000 354,000 0 51,785 0
Year 8 94,593 150,000 0 133,000 334,000 347,160 927,300 52,700 0
Total 2,761,476 1,637,721 2,925,000 2,541,737 1,324,000 1,931,160 927,300 1,508,895 0
Table 1. The research and developing of Firm across the years.
The rival companies of Navy also spends huge amount of money on research and
development. From the above table it has been clear that almost every company spends lot of
money of R&D activities every year whereas the Navy company is spending required amount on
research and development. This proper management of financial resource in R&D activities
helps the company to gain competitive advantages.

2.5 Market Share
Figure 2. Market-share of the companies in different years.
It has been clearly indicated that the company Navy has maintained their market share in
the competitive market internationally. The market share of the company has incline and decline
across years. The market share of the company has decline dramatically in last year. Highest
market-share of the company was 12.68 percentage in the first year and the lowest was 5.05
percentage.
THE INNOVATOR'S Red Blue Leaders Grey Ochre Pink Navy Yellow
Year 1 12.68 11.42 10.16 13.85 13.28 13.28 12.68 12.68 0.00
Year 2 17.50 9.78 8.60 17.83 11.48 11.48 11.36 11.97 0.00
Year 3 18.59 8.56 9.22 17.74 9.58 9.58 9.54 10.05 7.15
Year 4 16.88 17.90 4.90 18.98 8.26 8.26 8.25 8.83 7.74
Year 5 15.91 18.29 3.76 17.97 8.73 8.73 8.73 9.29 8.60
Year 6 15.21 25.80 4.76 16.55 7.57 7.57 7.29 7.95 7.29
Year 7 11.37 29.48 12.36 11.10 7.26 7.15 6.89 7.48 6.89
Year 8 25.63 22.02 17.13 11.28 7.15 0.22 4.91 5.05 6.62
Table 2. Market-share of firms in various years.

2.6 Porter five forces model
There are fewer firms in domain position in mobile manufacture industry. The main reason
behind this is because these types of industry require huge amount of capital. Opening business
in these type of industry is not that hard but surviving in this sector with high level of
competition is very difficult unless and until the firm doesn't bring any innovation in the market
moreover the company need to bring innovating in regular bases to compete in the market like
this (Fayol, 2016). The industry analysis of mobile manufacturing is given below by using porter
five forces model.
 Threats of new entry: Mobile industry are this industry which requires lot of capital as
well as the nature of the market is very competitive these decrease the risk of new
entrance. The mobile manufacture companies need to invest huge amount of money in
research and development activities regularly and the new business doesn't have so much
fund to carry out these activities frequently. All this factor decline the threats of new
entrance in the market but if the market is having a good growth rate and profitability
then multinational company can enter the market (Fleming and Koppelman, 2016).
 Buyers power: The power of the buyers in these business sector is very high because
almost every company in these industry uses competitive pricing with special and extra
features, The customers in this situation are in winning corner because the customers can
opt for different brand if he/she is nor satisfied from the price of the product.
 Threats of substitution: The threat of substitution is very high in this business sector
because the company interest lots of money in research and development every year.
After few months of mobile launch the same phones are available at cheaper price
because of regular innovating in the industry.
 Suppliers power: The power level of the supplier are medium because they have option to
supply to various mobile manufactures. This is also the reason behind their high
bargaining power.
 Rivalry : The competition in this business sector is very high because of the profit margin
in the business and the regular rate of innovation has increased the competition in the
market of mobile manufacturers (von Bonsdorff and et.al., 2018).

2.7 Pestle analysis
 Political Factors: The political factors can impact the firm in both positive and negative
impact on the business activities of the company. If the government of the home country
has good relation with other countries then it opens more growth opportunities for the
business like Navy company. If the trade and business policies of the country are
favorable for the companies then it will increase the chance of growth and development.
 Economic Factors: Economical factor have a big influence in on the companies like
mobile manufactures because if the economic is unstable and the inflation is high that
will surely increase the prices of raw material and price of other service and products
company purchase form others and the company like Navy can't increase their price of
product after introducing the first batch in the market (Bower, 2018).
 Social Factors: Social factor include the income group of the customers, age, gender and
many more. These factor have a direct impact on the demand of the product. If the
education level and the income of the customers are high then the customer are more
willing to purchase the premium products of the company. Navy introduce their products
with every price range so every customer can afford the product of their brand.
 Technological Factors: The technology factor have a huge impact the mobile
manufacturing industries because the mobile industries are totally dependent on the better
quality and advance technology. The Navy invest lot of money in Research and
development to cop-up in the competitive market.
 Legal Factors: With the change in government, the new government introduce new rules
in the country and the company need to change their business structure according to the
new rules. If the company violent any rules and regulation then the company need to pay
huge money as penalty and fines,
 Environment factors: The factor came to spot light in recent year because of lack of raw
materials and increase in pollution. The company need to contribute towards the social
culture factor which helps company to gain good reputation in front of customers. The
Navy company have a strict waste-management policy in their company moreover the
company uses their resources in very effective manner (Holling, 2017).

2.8 Competitive Advantage
Competitive advantage refers to the position where company is earning more profit as
compared to their rivals. It is considered to be the unique ability of the company which make its
value proposition higher than competitors (Amarakoon, Weerawardena and Verreynne, 2018).
Competitive advantage helps company to sustain its business in competitive business world.
There are various frameworks through which Navy Company will analysis its source of
competitive advantage. These frameworks are as follows -
VRIO ANALYSIS
VRIO analysis is the analytical framework used by the company. This analysis helps
company to evaluate its various resources which will lead company to get to know about its
competitive position which is related to the competitive advantage (VRIO Analysis, 2018). There
are 4 dimensions through which company is able to understand its effectiveness regarding the
resources. These 4 dimensions in the context of Navy Company are as follows -
(Illustration 1: 4 Dimensions of VRIO analysis
Source: VRIO Analysis, 2018)

Value — Navy's financial, non-material and human resources are unique which create value for
the customers. This make company to gain financial and competitive benefits. This make
organization at the competitive advantage position.
Rareness — For the competitive advantage, Company's resources should be rare and uncommon.
Navy's human and financial resources are rare for another companies. This make it more
competitive strong as compared to another businesses.
Imitability — Here, imitability means the resources, (company has) are very difficult and
expensive for the another companies to imitate. It leads company to gain competitive advantage
over its competitors. In case of Navy Company, it is very difficult for its competitors to try to
copy their resources which lead Navy to gain competitive advantage.
Organization — Navy company is properly organized its management system, structure, culture,
employees, objectives and activities (Miller, 2019). This lead to properly utilization of human
resources, financial resources and non material resources of the company. Due to this proper
organization, company is able to gain competitive advantage.
From the above analysis, it can be demonstrated that company's various resources are
well utilized which lead company to successfully able to reduce it's some costs as compared to
another companies. Overall, it makes company's position competitive.
VALUE CHAIN ANALYSIS
Value chain analysis refers to the process of analysing various business activities in order
to get to know about the contribution towards the value creation of the company (What is value
chain analysis ?, 2019). These business activities are highly divided into 2 types of activities –
Primary Activity and Support Activity.

(Illustration 2: Activities involved in Value Chain Analysis
Source: What is value chain analysis ?, 2019)

Value chain analysis of the Navy Company -
For the analysis, Company have to look upon its primary and support activities which are
as follows -
Primary Activities -
Inbound Logistics — It refers to the activities which include the receiving, storing and supplying
of raw materials from the warehouses to the production department in order to manufacture the
mobile phones.
Operations — It refers to the activities which is related to the conversion of raw material into
finished goods. It is also known as production process.
Outbound Logistics — It is just opposite of inbound logistic. In outbound logistics, finished
goods such as mobile phones and its related activities are being distributed to the customers. It
includes various direct and indirect channel distribution.
Marketing and Sales — It involves all those activities through which Navy company is creating
awareness about their products in order to enhance the selling of the mobile phones.
Services — It can be defined as the activities through which company is maintaining or
improving the products' performance in order to create more and more value of the products for
the customers.
Support Activities -
Procurement — It refers to the process through which company is able to purchase the required
resources and raw materials for the purpose of producing mobile phones.
Technology Development — This support activity is related to the research and development
process of the organization in order to do improvement or up-gradation in the products.
Human Resource Management — It refers to the activity which is related to the human resource
capital of the Navy Company. Without this activity, no organization will be able to conduct
primary and support activities both.
Firm Infrastructure — Firm infrastructure is the management structure and system through
which the whole organization is able to do another business activities such as planning,
financing, budgeting, controlling and complying with rules & regulations etc. (Jones, Demirkaya
and Bethmann, 2019).

THE INNOVATOR'S
Red
Blue
Leaders
Grey
Ochre
Pink
Navy
Yellow
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Illustration 3: Variable Production Cost
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8
0
100,000
200,000
300,000
400,000
500,000
600,000
Illustration 4: Contract Manufacturing Cost
THE INNOVATOR'S
Red
Blue
Leaders
Grey
Ochre
Pink
Navy
Yellow

From the above graphs, it can be analysis that Navy Company's value chain's all the cost
is high as compared to some another companies. If talk about variable production cost, Navy
company is trying to reduce it but another companies' production cost is lower than compared to
the firm. Thus, this make value chain poor. If analysis of contract manufacturing cost, Navy's
cost is lower than other companies such as Innovators, Red, Blue, Leaders and Grey. This make
value chain of the company strong. Navy's transportation cost and tarrifs are low as compared to
the another companies which make its value chain stronger. Thus, it can be said that Navy's
value chain is helping company to gain competitive advantage.
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8
0
50000
100000
150000
200000
250000
300000
350000
400000
THE INNOVATOR'S
Red
Blue
Leaders
Grey
Ochre
Pink
Navy
Yellow
Illustration 5: Transportation and Tarrifs

STRENGTHS AND WEAKNESSES OF RESOURCES, CAPABILITIES AND
COMPETENCIES
Sources Strengths of the resources of
Navy Company
Weaknesses of the resources
of Navy Company
Resources Due to high research and
development investment,
Company is able to utilize its
resources optimum which is
benefit for the firm.
Company's material resources
are not rare and uncommon.
This lead company's finished
goods to be somehow common
with another companies'
finished goods. Thus, this lead
customers switch rate to be
high for the Navy.
Capabilities Company's management team
is very active, do a lot of
market research in the context
of strategies. Overall it leads
company's capabilities to
improve.
There are various sources
which help another companies
to get to know about Navy's
plans and strategies which is
considered to be the
weaknesses of the capabilities
of the company.
Competencies Company's human resources
are unique. This is because
company is focusing on the
training and development
strategies.
Due to high specialized team,
company has to retain them for
the betterment of the
organization. This lead
company to do a lot of
expenditure on them
(Amarakoon, Weerawardena,
and Verreynne, 2018).

3. Critical analysis of Marketing expenditure.
Marketing has been defined as those business activities which helps company in gaining
competitive advantage with the help of advertising, promotional functions. Marketing is one of
the techniques with the use of which business has been able to provide awareness to public at
large regarding to its own business products and services. It also helps company in acquiring
competitive edge in comparison of its competitors. The aim of marketing activities is assess all
the market segments as well as customer base which will help company in yielding high profit
returns.
Marketing activities as undertaken by company is required to incur huge cost expenditure
which is known as Marketing expenditure (Tsui and Balli, 2017). All the expenses in form of
payment, investment made in relation to marketing and promotional business functions accounts
for marketing expenditure.
Advantages of marketing -
 Provides better quality products as compared to competitor.
 Establishing relationship with customers
 Helps in building brand value, trust, awareness among the customer
Disadvantages of marketing -
 Requires innovative as well as creative business ideas for attracting new segment of
customers in the market.
 One of the costly business process which is not supported by small business firms.

3.1. MARKETING EXPENSES
THE
INNO
VATO
R'S (in
$)
Red Blue Leader
s Grey Ochre Pink Navy Yellow
Year 1 30,600 62,000 23,600 29,180 29,180 29,180 29,180 29,180 0
Year 2 1,07,00
0 62,000 23,600 28,800 29,180 29,180 29,180 29,180 0
Year 3 1,10,11
3 62,000 25,100 28,800 29,180 29,180 29,180 29,180 29,180
Year 4 1,05,00
0 75,000 28,100 29,500 29,180 29,180 29,180 29,600 29,180
Year 5 1,12,00
0 75,000 1,12,49
9 29,500 29,180 29,180 29,180 29,600 29,180
Year 6 1,11,50
0 54,500 1,14,99
9 30,400 29,180 29,180 29,180 29,600 29,180
Year 7 1,25,00
0 61,696 2,10,59
9 32,700 29,170 29,180 29,180 29,600 29,180
Year 8 1,64,00
0 61,696 15,300 32,700 29,600 29,180 29,180 30,500 29,180
Total
marketin
g
expendit
ure
7,01,21
3 452196 538497 208880 204250 204260 204260 205940 145900

Interpretation – From the above table it can be interpreted that as compared to other
competitive business firms, Navy is having constant marketing expenditure for last 8 years. It
depicts that Navy company is already established in market with good market as well as
customer share and is not required to incurred huge business expenses on marketing activities as
done by its competitive business firms.
3.2. PERCENTAGE SHARE OF MARKETING EXPENDITURE ON YEARLY BASIS
THE
INNO
VATO
R'S
Red Blue Leader
s Grey Ochre Pink Navy Yellow
Year 1 4% 14% 4% 14% 14% 14% 14% 14% 0%
Year 2 15% 14% 4% 14% 14% 14% 14% 14% 0%
Year 3 16% 14% 5% 14% 14% 14% 14% 14% 20%
Year 4 15% 17% 5% 14% 14% 14% 14% 14% 20%
Year 5 16% 17% 21% 14% 14% 14% 14% 14.00% 20%
Year 6 16% 12% 21% 15% 14% 14% 14% 14% 20%
Year 7 18% 14% 39% 16% 14% 14% 14% 14% 20%
Year 8 23% 14% 3% 16% 14% 14% 14% 15% 20%
Total
marketing
expenditur
e
100% 100% 100% 100% 100% 100% 100% 100% 100%
Interpretation – It can be assessed that half of the competitors business firms such as
Red, Blue, Yellow are having very low marketing expenditure at the initial time period which
increases later on from large number i.e. ranging from 4% to approximately 23%. It means that
all these companies are not having enough capability and quality products which can retain its

customer and is thus required to incur huge expenditure on its marketing activities. In
comparison of which Navy is having stable level in respect of its marketing expenditure which is
good as it is not has to engage in promotional activities on large scale.
3.3. REVENUE AMOUNT
THE
INNOV
ATOR'
S (in $)
Red Blue Leaders Grey Ochre Pink Navy Yellow
Year 1 13,23,38
9
13,21,11
6 9,98,647 14,00,62
2
13,67,2
20
13,67,2
20
13,14,1
24
13,14,1
24 0
THE INNOVATOR'S
Red
Blue
Leaders
Grey
Ochre
Pink
Navy
Yellow
0
50000
100000
150000
200000
250000
Marketing expenditure
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8

Year 2 21,26,42
3
11,95,07
7 8,99,098 19,50,07
9
12,52,9
56
12,52,9
56
12,42,1
76
12,86,6
47 0
Year 3 22,92,97
0
10,35,18
4 9,53,038 19,26,15
4
10,27,4
54
10,27,4
54
10,24,7
00
10,68,1
08
7,68,60
7
Year 4 25,16,36
6
26,53,31
2 6,62,412 24,46,59
4
9,39,83
3
9,39,83
3
9,38,93
8
9,88,79
3
8,82,13
7
Year 5 24,80,57
9
31,59,34
4 6,14,340 26,63,43
9
11,33,1
08
11,33,1
08
11,32,8
79
11,93,7
19
11,16,8
09
Year 6 32,28,82
8
54,38,08
4 9,93,894 34,18,89
1
13,03,6
10
13,03,6
10
12,58,3
14
13,54,5
69
12,58,1
82
Year 7 21,96,93
5
59,15,81
7 22,51,212 32,44,93
6
11,76,8
09
11,58,0
61
11,15,6
30
11,98,4
41
11,15,6
73
Year 8 65,23,01
6
57,32,71
6 48,61,915 43,59,29
5
14,33,5
93 43,813 9,75,45
6
11,25,6
28
13,43,2
42
Total 2,26,88,
506
2,64,50,6
50
1,22,34,55
6
2,14,10,
010
96,34,5
83
82,26,0
55
90,02,2
17
95,30,0
29
64,84,6
50
Interpretation – In case of revenue amount, Navy is earning $ 95,30,029 within a period
of 8 years by incurring marketing expenditure of $ 205940 which is considered as one of the best
management business function. The company is performing in much better manner as compared
to its competitors which are required to incur huge expenses on their marketing activities.
3.4. PERCENTAGE OF REVENUE DESCRIPTION ON YEARLY BASIS
THE
INNOV
ATOR'
S
Red Blue Leaders Grey Ochre Pink Navy Yellow
Year 1 6% 5% 8% 7% 14% 17% 15% 14% 0%

Year 2 9% 5% 7% 9% 13% 15% 14% 14% 0%
Year 3 10% 4% 8% 9% 11% 12% 11% 11% 12%
Year 4 11% 10% 5% 11% 10% 11% 10% 10% 14%
Year 5 11% 12% 5% 12% 12% 14% 13% 13% 17%
Year 6 14% 21% 8% 16% 14% 16% 14% 14% 19%
Year 7 10% 22% 18% 15% 12% 14% 12% 13% 17%
Year 8 29% 22% 40% 20% 15% 1% 11% 12% 21%
Total 100% 100% 100% 100% 100% 100% 100% 100% 100%
Interpretation – From perspective of percentage of revenue earned on yearly basis, it can
be concluded that Navy is earning at same rate which can be some where considered as a
positive factor but on the flip side being operating in the same business line it is required to have
increase in its growth level which is missing as compared to its competitors.

4. Recommendations
As per the analysis done it can be recommended to the company that its should has its
focus on implementation of better improved techniques for the betterment of growth of company.
It is very much important for every business organisation to capture market opportunities so as to
make high profit margin. By making use of suitable business plans and strategies, competitive
edge can be gained from the market place. Thus, for company following are recommendations
which can help in capturing of large market and customer share:
 Focus should be made on extending of business operations in new product market i.e. by
coming up with new product and services it can remain competitive.
 Also, it is required to make improvement in its technologies and business operations as
used by its competitors for acquisition of large customer base which will help in yielding
high revenue to the company.
 One of the most effective manner in which company can makes high profit is by adopting
best marketing method, which is of cost effective nature.
PART 2- Stakeholder Report
Stakeholders are the key members of the organization which are directly or indirectly
attached to the company and that influenced the actions, objectives and policies. Stakeholder
includes employees, creditors, directors, governance, owners, community, suppliers etc. (Ansoff
and et.al., 2018). In order to achieve success in the market, Cesim company used to identify there
stakeholder and prioritize the needs accordingly so that they engage with the company.
THE INNOVATOR'S
Red
Blue
Leaders
Grey
Ochre
Pink
Navy
Yellow
0
10000000
Revenue
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8

To identify the stakeholders needs and expectations, Cesim company has used
Mendelow's power model which is based on power and the ability to influence the strategies and
project of the organization. This model or mapping also helps in communicating the right
stakeholders at right time by using the best communication strategies.
Level of Interest
Power
Low High
Low Minimal Efforts
 Community
 Industry body
 Society
Keep Informed
 Employees
 Unions
 Competitor
High Keep Satisfied
 Customers
 Government
 Media
Key Players
 Management and BODs
 Investors
 Owners
Cesim Company will make an action plan that depicts the position of stakeholders:
High Power, High Interests People (Manager Closely): The people with high power and high
interest are the Owners of the company, shareholder, management and Board of directors. These
shareholders are top-level management and investors of the Navy. All of these have high power
and high interest in the Navy because of their lawful right in decision-making process and high
position in the company. The company should use verbal communication strategy for these
stakeholders.

High Power, less Interested people (Keep Satisfied): The Stakeholder which are has high
power but less interest in the company are the Government of the company, media and the
consumers. The reason behind their high power are the company need to follow their guidelines
to practice their business activities, or they are the main source of income for Navy. The
communication strategies Navy should use for these stakeholders are visual and verbal, it
completely depends on the situations.
Low Power, Less Interested people (Minimal effects): The people with minimum interest as
well as minimum power in the organization are the community, society and industry body. The
reason behind their low power and low interest in the company is because they have no relation
with the business operation of Navy. If there is a need of communicate for these stakeholders, the
company should use verbal communicate strategy.
High Power, less Interested People (Keep Informed): The Stakeholders which has low power
but high interest in the organization are the employees of the company, unions along with the
competitors of the company. These are those stakeholders of the Navy which either work for the
company or compete against it. The communication strategy that should be used for these
stakeholders is verbal communicate strategy however in case of employees and non-verbal
communicate strategy can also work.

REFERENCES
Books and Journals
Amarakoon, U., Weerawardena, J. and Verreynne, M.L., 2018. Learning capabilities, human
resource management innovation and competitive advantage. The International Journal
of Human Resource Management. 29(10). pp.1736-1766.
Ansoff, H.I., and et.al., 2018. Implanting strategic management. Springer.
Balli, F., Balli, H.O. and Tangaroa, N., 2015. Research note: The impact of marketing
expenditure on international tourism demand for the Cook Islands. Tourism Economics.
21(6). pp.1331-1343.
Bower, D.J., 2018. Company and campus partnership: supporting technology transfer.
Routledge.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Daft, R.L. and Marcic, D., 2016. Understanding management. Nelson Education.
Fayol, H., 2016. General and industrial management. Ravenio Books.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.
Holling, C.S., 2017. Adaptive environmental assessment and management.
Jones, L., Demirkaya, M. and Bethmann, E., 2019. Global Value Chain Analysis: Concepts and
Approaches. J. Int'l Com. & Econ., p.1.
Miller, D., 2019. The Resource-Based View of the Firm. In Oxford Research Encyclopedia of
Business and Management.
Tsui, W. H. K. and Balli, F., 2017. International arrivals forecasting for Australian airports and
the impact of tourism marketing expenditure. Tourism Economics. 23(2). pp.403-428.
von Bonsdorff, M.E., and et.al., 2018. Employee age and company performance: An integrated
model of aging and human resource management practices. Journal of
Management. 44(8). pp.3124-3150.
Online
VRIO Analysis. 2018. [Online]. Available
through:<http://www.free-management-ebooks.com/news/vrio-analysis/>
What is value chain analysis ?. 2019. [Online]. Available through:<https://www.visual-
paradigm.com/guide/strategic-analysis/what-is-value-chain-analysis/>