Essay: Structure and Culture of Kellogg

Structure
and
Culture

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Contribution of Organisational Structure and Culture in Company's Performance ...................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Organisational Structure and Culture are two inter-connected concepts which largely
determine the behaviour and environment of the overall business enterprise and its members.
These two elements are important for a business to focus at as they help in determining how the
efficiency and productivity can be improved so as to gain overall growth and profitability. This
essay aims to provide a detailed account on structure and culture of Kellogg's, an American Food
business that produces cereal and convenience food such as cookies and crackers among others.
The essay attempts to analyse how business structure and culture related factors contribute to the
organisations performance by using relevant theories and models.
MAIN BODY
Contribution of Organisational Structure and Culture in Company's Performance
Organisational structure can be defined as a system which is followed by an organisation
for the purpose of managing and controlling all the activities which are performed by different
staff members. In order to run a business in appropriate manner it is vital for companies such as
Kellogg's to implement best suitable structure at workplace. It is one of the major areas which
should be focused by top level executives to make sure that all the operational activities are
executed to reach the long term business goals or not (Battistella, 2014). There are various types
of organisational structures which are followed by companies according to their requirements.
With the help of all of them all the work is managed in appropriate manner. Description of all of
them is as follows:
Functional organisational structure is considered as one of the most common types of
structures which is followed by various organisations to execute all the operational activities in
appropriate manner. With the help of it top level executives segregate all the departments on the
basis of their jobs. It helps companies to grow easily as it sets high degree specialisation for
employees so that they can work productively. For example, if Kellogg's is planning to launch a
new product in the market then this structure could be adopted by it. With the help of it all the
divisions will be segregated on the basis of their functions so that different activities such as
marketing, sales etc. could be performed effectively. In this structure all the departments have
their own managers so that it can be assured that tasks could be accomplished successfully.
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