Capsim Simulation: Market Share, Segmentation, Investing, Automation, and Training

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Capsim simulation
My SLE Project (No Click) is about lunch delivery in the business complex. In No Click
application, a customer can create an account with their office location and credit information,
and we provide them with three lunch options from three different restaurants every day. So they
can swipe the order they want, and we deliver all orders at lunchtime. What we are trying to
solve in our application is:
 No more collecting money in colleges
 No more wasting time choosing restaurants
 No more waiting time for selecting meals.
In capsim simulation one of the best simulations, I took where I learned a lot of things where we
could implement in our business. In capsim simulation, we understand more about the market
share, and how important it is, we also learned about market segmentation and what the customer
needs. Investing is one of the most important things we learned how to fund the employee's
machinery, marketing, research and development and other things like automation and training
(Fahy and David 22).

I learnt that Market share is the space in a market which is taken over by a particular company. A
good market share has a more significant volume meaning that the company owns a high
percentage of the market as compared to its total sales. It can be used to measure any possible
revenue generating efforts like marketing campaigns and branding. Market share can be
increased by coming up with a unique brand position and enhancing our engagement with
customers.
The model also explained the importance of market segmentation which is the process of
dividing a market of potential customers into groups based on their similarities which include
interests, age, gender and race Marketing segmentation can be either geographical, behavioural,
demographical or psychographic (Huang and Emine 114). It simplifies work for marketers to
personalise their campaigns hence cutting down on costs. It also reduces the risk of ineffective
attacks. Investing helps in growing money faster to expand your business thus increasing your
wealth levels over time. We will develop a positive spending habit only if we start spending
early enough. We can think of making cash investments in a trusted bank account with high-
interest rates on savings accounts (Mischel 22).
About marketing research, it is essential to researching my customer's needs and preferences to
come up with products and services that well responds to their demands. It will ensure a business
to be successful; this is because it acts as a sustainability plan since it provides a platform for
creativity and innovation. Marketing research is essential in decision making to acquire solutions
to problems and new opportunities available in the market. It is done to provide the company
with accurate and relevant details regarding market information.
Another important thing that I got to learn with this model is automation. Automation leads to
increased productivity, more efficient use of materials, improved safety and reduced workloads