Sustainable Fast Fashion: Visual Analysis of Valentino, Versace, DIOR and More

This essay explores the growth of sustainable fast fashion industry through visual analysis of Valentino, Versace, DIOR and more. It discusses the significance of globalization theory in the fashion industry and how it facilitates the exchange of products between different countries. The essay also highlights the importance of conducting visual research in the current context.

Sustainable fast
fashion

B01071
Table of Contents
Introduction.................................................................................................................................................3
Introduced selected theories........................................................................................................................3
Develop visual analysis...............................................................................................................................4
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10

Introduction
Fashion field is growing constantly in current period of time. In fashion industry, trends
are likely to get change within short period of time. The respective industry is highly affected by
attitude, behavior of customers (Brooks, 2019). I am fascinated by the fast-fashion industry, its
ever-changing trends and more. Hence, I decided to opt the respective theme so that I will get the
opportunity to learn more about fashion. In the given situation, I have been chosen globalization
theory as it is an emerging concept in current time. Nowadays, it is common to exchange goods,
services from one country to another. This is possible due to globalization. In addition to this, the
globalization has been improved relations of different countries that will prove helpful in future
growth. In the present essay, five pictures related to fast fashion has been covered. These pictures
are about Valentino, Versace, DIOR and more. These all pictures have similarity in terms of
including the elements of fast fashion. Further, these pictures also cover the creativity in order to
put a better impression on the buyers.
Introduced selected theories
In the given scenario, selected theory is globalization. Here, globalization refers to the
flow of goods, products, technology and jobs across the national borders. In other words, it
shows the independence of nations across the globe to trade freely (Heuer and Becker-Leifhold,
2018). The theory of globalization has been facilitated several changes in business. Nowadays,
business organization can freely trade with each-other. They can exchange products, goods,
services with each-other in order to ensure future growth. Through globalization, the business
entities can get competitive advantage in terms of minimizing the overall cost of production, cost
of raw material and more. In other words, globalization refers to a trend towards the single world
culture. Furthermore, globalization plays a crucial role in creation of new job opportunities,
economic-growth and more. Here, globalization refers to speed up of movements and exchange
of goods, services, capital from one nation to other. Additionally, this helps in promoting the
interaction between different culture, regions and more (Robinson, 2018). In context of fast
fashion industry, globalization plays an important role by facilitating the exchange of products
between different countries. Now, the entities are able to exchange raw material, finish goods
with each-other in order to get better outcomes in the future period of time. Here, the cross-

border transactions are helpful in creating positive bond among the countries for future
betterment.
Develop visual analysis
Through visual research, the main aim of researcher is to investigate the growth of fast
fashion industry in current world. It is analyzed that the globalization helps fast fashion industry
to grow in significant manner by providing necessary raw material, resources and more. To
complete a project successfully, there is requirement to conduct research. Through research, it is
possible to gather adequate amount of information. In addition, research also plays an imperative
role in developing appropriate knowledge based regarding a specific topic. Nowadays, the
significant of visual research has been increased. It is a method that comprises visual elements
such as maps, photographs, drawing and more to collect and evaluate the data (Holm, Sahlström
and Zilliacus, 2018). In present context, the investigator is likely to collect and analyze the data
using photographs. In this regard, the visual analysis using photographs is given below:
Figure 1: Valentino Window, 2022

From the above photograph, it is analyzed that display looking of valentine window is luxury and
attractive. Here, store merchandise are being displayed in the store window. The window is
likely to describe a particular theme based on color, style, shape and category of a product. The
main aim of designing the valentine window is to attract the customers towards the store. The
major customers of Valentino belong from the age group between 25 to 40. They are likely to
attract the customers by offering haute culture and ready to wear collection. In addition, they also
offer range of accessories including handbags, goods, shoes and more. When thinking about
Valentino, the first thing which comes in mind is the shades of red. Also, they are able to get the
attraction of customers through rich colors and beautiful combinations.
Figure2: Versace, 2022
By looking at the window, it can be understood that it offers glamorous creations to
customers. Versace’s style is a combination of luxurious classicism and overt sexuality. The
brand are likely to do their advertisement campaign by featuring the supermodels. This brand is
considered as highly luxurious brand that is well-known for its assortments and prominent
collections across the world. The brand was is known for creating fashionable, attractive and

creative designs. Also, they are famous for mixing the different mediums like mesh, metals,
leather. In addition, they use jaggring colors in order to attract the customers towards their
offerings.
Figure 3: Dolce Gabbana
Through the respective picture, it is analyzed that the brand offers creative products. This
picture not only shows beautiful piece of art but also has a mission to evoke the sense of
emerging present with past visual culture. Here, color plays an important role where red carpet
and deep blue elements on the wall are likely to create a solid frame. In this, blue color is likely
to blend effectively. Apart from this, two identical size square paintings of equal number with
smaller ones below mirroring one another in vertical line. Eye pleasing design has bee
represented by identical shape and form, vertical position, matching patterns and designs.

Figure 4: Salvatore ferragamo
The above-picture is really impressive as it is really colorful which is helpful in gaining
the attention of individuals. The combination of bright and light colors is remarkable that will
help in attracting the buyers in significant manner. Apart from this, the window is well-
structured. This window is useful in terms of gaining the attention of customers by mixing the
colors with the modern background and the way lady is sitting on the stairs looking elegantly.
Besides this, the window includes ample of different shapes, colors, objects, figures etc.

Figure 5: DIOR
This picture provides a sense of joy and happiness at one glance. It is because of use of
different colors with combinations like yellow, orange and green. These colors are really bright
and provide joy to the customers at one glance. Also, the picture includes big white roses in
order to grab the attention of individuals in significant manner. At the center of the window,
roses are surrounded by mannequins that is the major attraction for individuals. Moreover, the
window is attractive due to its simplicity and beautiful & systematic arrangement of products.

Conclusion
Out of the above-mentioned information, it is monitored that fast fashion industry is
growing rapidly. Here, globalization is a useful theory in order to understand the concept of
exchange of goods & services between two countries. With the help of present research study, it
is possible to analyze the constant growth of fast fashion industry. Through the research, I have
gained significant information regarding the fast fashion industry. Further, I got to know the
significance of globalization in current context. I came across that the globalization is helpful in
enhancing the flow of goods, services, capital across the borders of different countries. By
having such knowledge, I will be able to grow and succeed in future career in an efficient
manner.

References
Books and journals
Brooks, A., 2019. Clothing poverty: The hidden world of fast fashion and second-hand clothes.
Bloomsbury Publishing.
Heuer, M. and Becker-Leifhold, C. eds., 2018. Eco-friendly and fair: fast fashion and consumer
behaviour. Routledge.
Holm, G., Sahlström, F. and Zilliacus, H., 2018. Arts-based visual research. Handbook of arts-
based research, pp.311-335.
Robinson, G.M., 2018. Globalization of agriculture. Annual Review of Resource Economics, 10,
pp.133-160.