Sustainable Management and Marketing: Strategies and Practices of Intrepid Travel Company

Running head: Sustainable management and marketing
Sustainable management and marketing

Sustainable management and marketing
Table of Contents
Analysis of Management strategies.................................................................................................2
Planning and strategy...................................................................................................................2
Goals and planning strategy.........................................................................................................2
Approaches to planning and sustainability..................................................................................2
Human resource management..........................................................................................................4
Competitive strategies..................................................................................................................4
To find right candidates and proper employees...........................................................................4
Strategies adopted by Intrepid Travel Company for developing and maintaining effective
workforce.....................................................................................................................................5
Sustainable practices in Intrepid Travel Company......................................................................5
Leadership........................................................................................................................................7
Styles of leadership......................................................................................................................7
Features of leadership..................................................................................................................7
Role of Leadership in inspiring and motivating employees........................................................8
Sustainability in leadership..........................................................................................................8
Controlling the value chain and technology....................................................................................8
References......................................................................................................................................10

Sustainable management and marketing
Analysis of Management strategies
Planning and strategy
Intrepid Travel Company offers many benefits to its employees so that the operations of the
company can be smoothly conducted. The emphasis is to provide good services to the customers
so that satisfaction level of the customers can be increased. The values of the company are taken
into consideration at the time of conducting the activities of the organization. The values of the
company are innovation, leadership, and teamwork. Strategic goals of the company are revised
for setting benchmarks which need to be attained from the execution of the operations.
Innovation is used as a strategy for enhancing the quality of the services offered (Intrepid Travel,
2018).
Goals and planning strategy
The Company analyzes the market condition so that the activities can be conducted accordingly.
The main motive of the company is to provide quality services to the customers for satisfying
their needs. Intrepid Travel Company is operating as a not-for-profit organization with a motive
to satisfy the customers (Intrepid Travel, 2018).
Approaches to planning and sustainability
To operate the activities of the company in a proper manner it is essential to consider proper
planning so that goals can be accomplished effectively. Sustainability also has an essential role
in Intrepid Travel Company. Focus of Intrepid Travel Company is on modern and innovative
approach. Intrepid Travel Company is focusing on using innovative services so as to enhance the
satisfaction level of the customers. Sustainable designs are being integrated in the products or

Sustainable management and marketing
services offered by Intrepid Travel Company. Different factors have been taken into
consideration for incorporating sustainability in the business practices. These factors include
leadership, governance, communication and training, reporting, pressure from stakeholders and
commitment from top level and lower level (Caliyurt and Yuksel, 2017).