SWOT Analysis of BMW

This assignment delves into a comprehensive SWOT analysis of the automotive giant BMW. It examines the company's internal strengths and weaknesses, such as its engineering expertise and brand recognition, alongside external opportunities and threats like rising fuel prices and increasing competition. The analysis concludes with insights into BMW's strategies for capitalizing on its advantages and mitigating potential challenges in the global automotive market.

ENGLISH

Table of Contents
INTRODUCTION ...................................................................................................................................................3
SWOT analysis of the BMW ............................................................................................................................3
CONCLUSION........................................................................................................................................................4
REFERENCES ........................................................................................................................................................5

INTRODUCTION
BMW Bayerische motoren werke is an automatise company to producing ans selling
cars in the whole world. The company firstly manufactured the motorcycles and its increases
the business to manufacture the cars(Stavros and Hinrichs, 2011). Its use the innovation and
technology advancement in the production process. The company develops the friendly
environment with its employers, engineers to developing the new techniques for the
manufacture the cars. Company hire the perfect engineering experience and excellent driving
knowledge. Company use the new tools and techniques for innovate great styling and elegant
interiors is a feature of BMW cars.
SWOT analysis of the BMW
Strength Weakness
 It is one of the most automotive brand
in the world, its provide the best
featured cars.
 Its flow the geographically diversified
revenue streams(Helms, M.M. and
Nixon, J., 2010).
 Good relationship with the more
countries.
 Perfect engineering experience and
excellent driving knowledge.
 Set the clear strategy to meet the
future goals and challenges with the
use of new trends.
 Strong performance of financial
services segmentation and use the
best distribution channels.
 Great Styling and elegant interiors is
a feature of BMW cars.
 Company have a good leadership
 Company have poor automotive
brand with the use of little product
differentiation in the market.
 Company have high debt level in the
market.
 Lack of strategic partnership
compared to the others competitor in
the market.
 Damage the brand image in the
market due the air beg issues(Amin,
Razmi and Zhang, 2011).
 Loss of the talent of new employers
and increases the key personnel
competitors.
 Company use high cost structure fort
he production.
 Company use the old marketing
strategy use in the market
segmentation.

style to maintain a strong legacy with
all employers.
Opportunities Threat
 Fuel prices are expected to rise in the
future and against the competitors.
 Consumers demand for autonomous
vehicles.
 Set the timing and frequency of new
model launching in the
market(Nikolaou and Evangelinos,
2010.).
 Use the unique selling proposition to
changing the customer needs.
 Increases the distribution and service
network in various countries.
 Increasing the competition in the
world automotive market.
 Increasing the governments rules and
regulation to raise the cost.
 Increasing the prices of the raw
materials available in the market.
 In the market the competitive
products offering same level features
at a lesser price.
CONCLUSION
On the basis of this report conclude the BMW is automotive company to
manufactured the cars with the use of excellent experience to engineering and driving
knowledge. The analysis of the company identify the its strength of the company and what
step to get by the company to increases its strength in the market. Conducting the analysis
process to Identify the weak points of the company and company adopted new strategy and
method to decreases the weakness in the market. Company adopted the new opportunities for
increases the value of the business in the market. Company challenges the new threat in the
market to increasing the prices of the raw materials available in the market.

REFERENCES
Books and journals
Amin, S.H., Razmi, J. and Zhang, G., 2011. Supplier selection and order allocation based on
fuzzy SWOT analysis and fuzzy linear programming. Expert Systems with
Applications. 38(1). pp.334-342.
Helms, M.M. and Nixon, J., 2010. Exploring SWOT analysis–where are we now? A review
of academic research from the last decade. Journal of strategy and management, 3(3)
pp.215.251.
Nikolaou, I.E. and Evangelinos, K.I., 2010. A SWOT analysis of environmental management
practices in Greek Mining and Mineral Industry. Resources Policy. 35(3). pp.226-
234.
Stavros, J.M. and Hinrichs, G., 2011. The Thin Book Of® SOAR: Building Strengths-Based
Strategy. Thin Book Publishing.
ONLINE
Swot analysis. 2017. [Online]. Available through.
<http://www.investopedia.com/terms/s/swot.asp>. [Assessed on 29th April].