SWOT Analysis of Nestle (Solved)

Running Head: Management Perspectives
nestle
Management Perspectives
SWOT Analysis-Organizational Fitment

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Table of Content
Brief Introduction..................................................................................................................................2
MBTI Analysis........................................................................................................................................3
SWOT Analysis.......................................................................................................................................4
Feedback...............................................................................................................................................7
References.............................................................................................................................................9

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Brief Introduction
Nestle is the global food and drink company which was founded in the year 1866 in
Vevey, Switzerland (Nestle, 2017). It is one of the largest food companies in the world in
accordance to the volume of sales and other metrics (Buxel,Esenduran & Griffin, 2015).
The company ranks at number 64 in the list of fortune 500 companies. The multi-billion
dollar company owes its success to its biggest contributor, human resources. The
company never fails to admit and appreciate its employees and this is one of the strong
reasons behind its business sustainability (Williams, 2015). The country employee over
339500 people and operates in over 194 countries. Nestle has been successful because
of its knack of finding the right person for the job (Zeng, 2017).
The purpose of the assignment here is to conduct a SWOT analysis and comment on the
fit with the chosen organization, which is Nestle in this case. A personality test will also
be conducted under the purview of the given assignment and towards the end a
discussion towards self-improvement will also be given. The underlying purpose here is
to analyse the fitment of oneself in Nestle in respect to the SWOT analysis and
Personality test.

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MBTI Analysis
The Myers- Briggs Type Indicator (MBTI) can be understood as an introspective self-
report questionnaire with the sole aim of identifying the different psychological
preferences on how people perceive the world around them and make their decisions.
The personality test is based on the rationale that human experience the world using
four psychological functions-sensations, intuition, feeling and thinking and one of these
function is dominant for a person most of the time.
I recently took the Personality test as the part of the Performance management plan
made for me at nestle Australia. The results of the test were really helpful in knowing
how my mind works. My personality came out as E-S-T-J, which was not shocking
however there was one particular indication by which I was taken aback. The first
element pointed that I am more on the extrovert side rather than being introvert, I don’t
deny it at all. I have been working in the Marketing department in Nestle Australia and
most of the time I am interacting with different functional departments and
understanding the product in detail, discussing the marketing strategies and
communicating the same to a large group of people. Hence, complete fitment with my

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job role. I have all the characteristic of the Extrovert person, I draw my energy by
interacting with people, and I prefer breadth of knowledge over length and love face to
face interaction with people. Another reason why I was picked up for the Sales role
initially and later was given the dual role of Sales and Marketing of Nestle products. The
second element in my MBTI test is sensing, which is the correct depiction of my
personality. I focus on attention to details which helps me in better analysis of any
business situation. For example, I was aware that Nestle Maggie was facing flak from
consumer worldwide; I sensed the situation for the company and submitted a detailed
risk assessment and future make good strategy for the company as part of the
contingency approach. I am thinker by nature, I love data and number crunching, and I
am a firm believer in data than in theory. Logic drives me and people around me praise
for my logic and data mining skills. Perfectly required skill set for my position of
Marketing and Sales. The last point reflects that I am judging in nature rather than being
perceiving. This I believe is wrongly determined because I flourish in flexible learning
environments and I get simulated by exciting ideas. The rationale behind my present job
role in the organization, creativity drives me, and brilliant campaigns resulting out of
brainstorming ideas form the crux of my job motivation.
Hence, I can say that MBTI personality test made me reassure my faith in the
organization human resource in finding the perfect job role for me at Nestle.
SWOT Analysis
SWOT analysis is a strategic tool which is used by organization to identify its strength
and weakness which are internal to the organization and focus on the opportunity and
threats which are external to the organization.
The same framework can be extended to a human as well, in the similar manner the
SWOT analysis can serve as a framework to leverage on the strength, reduce the
weakness, take advantage of the opportunity and stay away from the threats. I am
conducting a SWOT analysis on myself based on how people perceive me and my own
analysis on my personality.
Strengths

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 I am a people person; this in my opinion is my biggest strength. People easily
open up to me about their personal and professional problems. I am easily
approachable and easy to talk too. This I guess is one of the reasons why I am
doing well as a team lead in sales and marketing department at my present
organization.
 Communication is the key facet which an individual is expected to have in the
business environment. Communication makes it extremely easier to gel up with
the team and the senior management. In the early days of my career I knew that
communication will take me to places and help me to excel in my career. My
present job role at Nestle demands me to brainstorm with my team, suggest
them ideas and then present it to the client. In my opinion it’s my excellent
communication skills which my managers pointed out at the onset of my career
and promoted me as a team lead in sales and marketing department.
 I am highly motivated and self-starter and I don’t look for inspiration from the
outside world. I set my own goals and work towards accomplishing them in the
set time frame. The practise of setting SMART goals and objectives has helped me
immensely in reaching my goals and completing all the tasks in a given time
frame. Nestle values employees who are productive, highly motivated and have
set their eyes on their goals.
 I am highly creative, when it comes to working on client briefs and giving them
best possible ideas. I sit with my team and discuss with them the best possible
ideas, I start the brief by giving them some creative ideas and then we carry it
forward. This strength has helped me immensely in my current job profile at
Nestle.
 Another strength of mine which is a great fitment with the values of Nestle is
Team-work. I believe that team effort is much better than an individual effort.
Nestle as an organization promotes and appreciates team culture, in my entire
tenure at Nestle I have bestowed team work. Now when I am a team leader I
promote the same as an ingrained culture in my team. This has benefitted me
immensely in climbing the ladder of success.
 I am well versed with almost all the contemporary business tools used in the
business environment. I have good and coherent understanding of MS office,
email etiquettes, CRM software’s, Sales force and ERP tools. This understanding

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of tools gives me an edge over my colleagues and I am able to save plenty of time
by using these tools.
Weakness
 One of the greatest weaknesses I believe which makes me struggle a bit at my job
is over analysing any point. I tend to look at one issue from many different
angles, which consumes a lot of time. This has severely slowed down my decision
making process. I wish to reduce the habit of over analysing things before
reaching to a given conclusion.
 I am bad at organizing things, maintaining my schedules and my client meetings.
I get so much focussed during my job that I completely lose track of time and
miss deadlines quite a few times. I have been in trouble a number of times due to
this weakness, and my manager have asked me to use Covey’s time management
plan to cope up with this weakness of mine.
 Being in a creative position I tend to give attention to detail which consumes a
whole lot of time. This is something which I am working upon presently to
convert this weakness into strength by utilizing my time effectively by still
paying close attention to detail. It is my zeal of perfection that sometimes comes
in my way of completing task in the given time frame.
 Besides the point of being a people person, I am a very shrewd person when it
comes to giving feedback to my team members. I often give a very honest
feedback to my team members who come out strongly many a time and my team
members don’t take it too well. I do not have the art of being polite while giving
constructive feedback. Although the management does not have any concern
with this, but I believe it brings kind of friction between me and my team
members due to my high honesty in giving feedback.
Opportunity
 Sales and marketing are the fields where there are numerous opening and
opportunities. Major FMCG giants are always in look for good candidates who
can help the company to grow with their existing knowledge in the FMCG sector.
I have total of 5 years of experience working in Nestle, and I have got three big

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promotions and now I am the team lead. This gives me the opportunity to
explore my options in other companies as well.
 Nestle is opening up another office in New York and they are looking for a highly
motivated and self-starter team lead to create its separate team for its new
product line. I find this as a great opportunity as I am looking to settle down in
New York with my family. Moreover, it will be a great move for my career to be
in the Windy city of US.
 Sales and Marketing has been evolving more in the recent times due to
advancement of technology and digital penetration in the FMCG sector. Nestle is
investing a good amount of money towards its digital arm in promoting its
product. I have a good understanding of the digital technology and have done a 6
months course. Hence, I think I will be the first choice when Nestle is looking to
internally hire some person to lead its digital team. I see this as a very good
opportunity.
Threats
 Nestle is one of the largest food and drinks company and it hires candidates from
all the reputed colleges across the globe. I sometimes find that the new talent has
a different approach of thinking and they are very contemporary in their
business approach. This I see as a threat that the new talent can provide
sustainable risk to my position.
 Nestle is thinking of changing its organizational structure to be more flexible, it is
thinking of becoming flat in nature. This might threat my chance of going up the
ladder in the company.
Hence, the above SWOT analysis gives a clear picture that I am right fit for the job and
also shows me opportunities to excel in my career at Nestle in the field of Sales and
Marketing.
Feedback
Nestle has a360 degree balanced feedback as its performance management process. The
company does 360 degree evaluation of an employee’s performance and personality

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throughout the year. The feedback is given by the Peers, colleagues and the senior
managers and other departments of the organization. Hence, I get to listen to what my
team members and managers perceive me in doing my job. It is very overwhelming to
see I do not have many haters, and people appreciate me for my skills, understanding of
business process and the level of creativity I bring to the table. All the people in my team
see me as an inspirational and a transformation leader who is open to any form of
communication and is ready to help at any given point in time. Thus, the feedback is
well received and shows that I am perfectly fit and aligned with my job responsibility at
Nestle. At the same time I sit with my managers and HR to further enhance my skills for
the Job and make my performance improvement plan.

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References
Buxel, H., Esenduran, G., & Griffin, S. (2015). Strategic sustainability: Creating business
value with life cycle analysis. Business Horizons, 58(1), 109-122.
Kim, H. E., & Lee, S. E. (2016). Childcare Teachers Educational Beliefs and Self-efficacy
according to Psychological Preferences of the MBTI Test. Korean Journal of Childcare
and Education, 12(1), 171-185.
Nestle, M. (2017). Currently browsing posts about: Conflicts-of-interest. Food and
Chemical Toxicology, 106, 324-355.
Williams, S. N. (2015). The incursion of ‘Big Food’in middle-income countries: a
qualitative documentary case study analysis of the soft drinks industry in China and
India. Critical Public Health, 25(4), 455-473.
Zeng, X. (2017, May). Research on the development strategy of product under the
strategy of brand merger and acquisition. In Applied System Innovation (ICASI), 2017
International Conference on (pp. 963-965). IEEE.