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SWOT and PESTLE analysis - Apple

   

Added on  2021-01-02

10 Pages3204 Words461 Views
Apple

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Sector in which Apple operates and size, structure, goals, mission and values.................12. Identification of customers and their expectation from Apple in terms of goods or services................................................................................................................................................23. SWOT and PESTLE analysis.............................................................................................24. Role of the employees within the organisation and the way in which they support theorganisation to achieve its goals.............................................................................................45. Training and development and their importance................................................................56. A job role in Apple and importance of this role.................................................................57. Skills and knowledge required to carry out the role...........................................................68. Training and development requirements that are needed to be considered........................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONApple is one of the largest multinational technology company which is mainly based inCupertino, California, United States. The organisation is operating business all around the world.It designs, develops and sells different types of electronic items, computer software and provideonline services (Afuah, 2014). It was founded by Steve Jobs, Steve Wozniak, Ronald Wayne inyear 1976. Employee strength of the business entity is around 132000. It has various subsidiariessuch as Braeburn Capital, Beats Electronics, Apple Energy, Beddit, Texture, Anobit, AppleServices, Apple sales International and File Maker Inc. This report is mainly based on Apple andanalysis of different aspects of it.Various topics are covered in this report such as sector, size, structure, goals, mission andvalues of Apple, identification of its customers their expectations, SWOT and PESTLE analysis,role of employees and the way in which they help to achieve goals etc. Along with this,importance of training, development and job roles of organisation, skills and knowledge which iscarried out by job roles and training and development requirements are also covered in thisreport.MAIN BODY1. Sector in which Apple operates and size, structure, goals, mission and valuesSector: Apple is operating business under technology sector in which different types ofproducts are sold by the company which includes iPhone, iPad, iPod. All of them are designed,developed and sold by the organisation. Apart from this various digital service are also providedby it in which various software are sold by the company. These are iOS, macOS, tvOS etc. typesof operating systems (Backgroundof Apple, 2019). It is a private sector enterprise whichexecutes its business all around the world and selling products in various countries.Size: Apple is a large sized company as it delivers its services and sale the products allaround the world. In year 2018 the organisation has generated revenues of 265.595 billiondollars. The recorded net income of the company 59.531 dollars for the year ending 2018.Structure: Hierarchical organisational structure is followed within Apple by its managers.Under this structure a proper chain of command is implemented by top authority in which they1

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