Develop Team Cohesion and Facilitate Teamwork

This article discusses the importance of developing team cohesion and facilitating teamwork in an organization. It covers topics such as value proposition, target market, gathering information, and steps to be followed for setting up an ecommerce venture. The article also highlights the benefits of implementing an online shopping app and determining the cost involved. Additionally, it includes a performance plan and a third-party report for candidate assessment.

Running head: DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
Develop Team Cohesion and Facilitate Teamwork
Name of Student-
Name of University-
Author’s Note-

1DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
Assessment Task 1
● Value Proposition
The consumers who are associated with Apparel Brands will be offered with online
facility of buying products from the company. The company is basically a manufacturing
company which deals with clothing as well as footwear. The company presently works as a
distributor for clothing as well as footwear. The company mainly serves to the retailers and meet
their specifications. It is estimated that the profit of the company will decrease gradually in the
coming years and so, the company has decided to make its own brand of products which is lower
the cost of clothing as well as the footwear. If the company sells its own products, then the price
of the product will decrease as there will be no retailers in between the manufacturer and the
customers. The quality of the product will also grow higher as the manufacturer directly sell the
products to customers. If Apparel Brands sells the products online the customer will be mostly
benefitted from the decision. As the price of the product will decrease without involvement of
retailers, the customer will be able to get the products in lower price. The customers will also get
good quality of products and they can get all size of products at all the time. As Apparel Brands
is itself a manufacturer, it can manufacture all sizes of products and without the involvement of
retailers, there is no need for the customer to wait for their desired size.
 Target Market
The target of the company is mainly to launch its own brand of clothing as well as
footwear in the market. The company mainly targets the customers in the market. The people in
the market who buys online products will be targeted by this decision. The main characteristics
of the people are to buy online products with cheapest price available. The price of the product

2DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
should be less according to the people who buy online products and there should be active
delivery of the products. People who buy online items usually have these characteristics when
buying a product from a particular site. If Apparel Brands is launching new way of selling
product not through retailers. They want to sell their own brand of product online directly to the
customers. The customer mainly desires to buy them with cheapest price and along with fast
delivery.
 Gathering Information
Firstly, for setting the proposed venture the team should collect all the information
regarding sales as well as packaging of the products from the customers. The team should also
collect information related to quality of products that will be served to the customers. There
should be detailed information about what changes Apparel Brands requires in their information
system, how many employees work under them and the number of machines that are required for
making the materials. There are also raw material cost and carrying cost involved in the whole
procedure which are very much essential for making the automatic information system. The team
should also let the company know the number of hardware and software they need to implement
information system in the company. The development team should also set a questionnaire that
are to be asked to the managers of the company and the employees of the company separately.
These informations are very much essential for building up the information system.
 Other Consultant
The expertise consultant who will be needed for implementing this online system are
ecommerce consultant, ecommerce technology consultant, ecommerce Business Development
and marketing consultant of ecommerce. Ecommerce consultants are mainly needed for starting

3DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
the information system and stays up to till the system is delivered to the owner. All processes
involved in implementation process are looked up by ecommerce consultant. IT consultants are
also needed for looking after the IT related issues involved in the automatic system. Marketing
consultant is needed for promoting the sales in the company which will help in enhancing the
growth of the company. The business development is a team that will help to analyze a new
business plan in the company, will execute the plan as well as optimize the profit of the business.
 Steps to be followed for setting up Ecommerce Venture
As Apparel Brands is a manufacturer company and it mainly works on products of
making cloths and shoes, so there is no need identify a particular product for online shopping and
there is also no issue of selecting a manufacturer for that (Eys et al., 2015). The steps that
Apparel Brands should follow are stated below:
Select a particular brand name for the company which should be attractive for the
customers. The name that is to be chosen for the company should not match with other
online website. This this way they can secure the online presence.
The second process is to develop a website for implementing online shopping. The
website should have an attractive design and a good interface by which the customer can
interact with the company easily.
The shipping process of the products should be done fast as soon as the products is
ordered by the customer. There should be involvement of product carrier so that the
product reaches on time.
The last process is to establish the revenue goal of the company and make a design
marketing plan for the company. Revenue goals includes lessen the cutting cost of
delivering product and marketing plan involves how the products will be marketed

4DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
among the customers which will help to increase the sales percentage in the company.
After all these above mentioned procedures, the website can be launched finally.
 Benefits of Apparel Brands
With the implementation of online shopping app, the company usually gets many
benefits. The company is able to sell their own products with a new brand name. As there is no
involvement of retailers in the process. So, as a result the price of the product will also come
down because Apparel Brands itself is a manufacturer and seller as well. With the customer
customization of the product, the customer will get the product much faster as compared to other
online website companies (Lavy, Bareli & Ein-Dor, 2015). With all these facilities with low
price of the goods, and fast delivery to the customers, the productivity of the company will also
increase simultaneously. As because of the company is expected to face a loss in the coming
years, this is the best idea to launch their own brand name online directly to the customers.
 Determining the cost
The cost of the product will be determined only till manufacturing the product. The raw
material of the products and the making charges will be considered as the manufacturing cost of
the product and there is also an extra cost of the product which includes the delivery cost.
Sometime the company may charge shipping cost or sometimes if it is possible the company may
exclude shipping charges on their products.

5DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
Assessment Task 2: Performance Plan
Action 1 Action 2 Action 3
Description The first action that
is to be taken by the
team is to select a
brand name for the
company. For selling
the products online,
the company is to
identify an attractive
brand name that will
help to establish
itself in the market
(Hirunyawipada,
Paswan & Blankson,
2015).
The second action
that is to be taken by
the team is designing
a good attractive
interface for the
customer and the
company. The
interface will be in
the form of website
that will help in
interaction.
The team should
then focus on the
revenue goals of
the company.
There should be
proper production
plan which will
cut the cost of
production in the
company.
Dependencies The dependency is
mainly on the owner,
CEO and the
managers of the
company.
For designing the
website, the team
may hire a website
designing team
which is known as
ecommerce
For making proper
revenue plan, the
team should
consult with the
employees
involved, team

6DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
technology
development team.
managers as well
as the managers of
the company.
Timeline This should usually
take maximum of 1
week time.
Usually 3 to 4
weeks.
Not more than 3
weeks.
Responsibility The responsibility is
mainly on the CEO
and the mangers to
suggest names for
the new brand that is
to be launched.
The responsibility is
to make the website
and the responsible
person who are
involved are the IT
team who is to be
given responsibility
for making the
website (Benson et
al., 2016).
The responsibility
mainly comes on
the employees and
the team.
Resources Resources involved
are internet.
Resources involved
are database experts,
machines and well as
a storage system for
storing the data.
Resources
involves systems,
all revenue of the
company and the
employees
working in the
company

7DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
(Thompson et al.,
2015).
Review dates 5/11/2018 to
10/11/2018
12/11/2018 to
1/12/2018
3/12/2018 to
22/12/2018
Measurement:
KPI;
Outcome
The managers selects
some names for the
company.
The database
developers works
properly and designs
an attractive website
for the company.
The employees
provides proper
information to the
team members.
Appendix 3: Third Party Report
Assessment 1 – Third-party report for candidate:
Did the candidate propose and agree on strategies for ensuring
participation of team members?
 Yes
 No
Describe how:
Yes, because if there is increase in productivity of the company will help in
increasing their own benefit.

8DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
Did the candidate help develop policy and procedures to ensure team
members take responsibility for own work?
 Yes
 No
Describe how:
Yes. The candidates helped the team members by providing all the necessary
information and made policies regarding involving team member to complete the
work fast.
Did the candidate work with group to determine common understanding
of organisational requirements and team goals?
 Yes
 No
Describe how:
Yes, all candidate work together by delivering the products on time.
Did the candidate work with group to determine and agree on specific
duties to support team members with assigned responsibilities?
 Yes
 No
List the candidate’s support duties:
1. The candidates provides detailed procedure of the business.
2. The candidates also provided the necessary steps that are to be included in the
system.

9DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
3. The candidates also stated example of the interface that should be designed.
Did the candidate demonstrate knowledge of group behaviour and how
to gain consensus and work within groups to enhance team
effectiveness?
 Yes
 No
Describe how the candidate demonstrated this knowledge in their interactions with
the team:
1. The candidates work in group by deciding specific objectives for a determined
goal.
2. Identifies problems together and solves them accordingly.
3. The candidates always searched for alternative solutions for the problems
identified.
Team member/observer’s name: Signature and date:
Candidate’s name: Signature and date:

10DEVELOP TEAM COHESION AND FACILITATE TEAMWORK
References
Benson, A. J., Šiška, P., Eys, M., Priklerova, S., & Slepička, P. (2016). A prospective multilevel
examination of the relationship between cohesion and team performance in elite youth
sport. Psychology of Sport and Exercise, 27, 39-46.
Eys, M., Evans, M. B., Martin, L. J., Ohlert, J., Wolf, S. A., Van Bussel, M., & Steins, C. (2015).
Cohesion and performance for female and male sport teams. The Sport
Psychologist, 29(2), 97-109.
Hirunyawipada, T., Paswan, A. K., & Blankson, C. (2015). Toward the development of new
product ideas: asymmetric effects of team cohesion on new product ideation. Journal of
Business & Industrial Marketing, 30(7), 855-866.
Lavy, S., Bareli, Y., & Ein-Dor, T. (2015). The effects of attachment heterogeneity and team
cohesion on team functioning. Small Group Research, 46(1), 27-49.
Thompson, B. M., Haidet, P., Borges, N. J., Carchedi, L. R., Roman, B. J., Townsend, M. H., ...
& Levine, R. E. (2015). Team cohesiveness, team size and team performance in team‐
based learning teams. Medical education, 49(4), 379-385.