(Solved) Analysis Uber Case Study

Research Business
Project
1

TABLE OF CONTENTS
Title..................................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Aim of the research......................................................................................................................3
Objectives of research..................................................................................................................3
Rationale of project study............................................................................................................3
Research questions.......................................................................................................................4
LITERATURE REVIEW ...............................................................................................................4
RESEARCH PROCESS..................................................................................................................7
Discussion and interpretation.........................................................................................................10
CONCLUSION AND RECOMMENDATION.............................................................................23
REFERENCE.................................................................................................................................25
2

TITLE
Impact of technological change on growth of taxi industry: A case study on Uber UK.
INTRODUCTION
Research project is related to accomplishing any task for effectiveness of organization as
well remains able to enhance efficiencies of company. In this regard, different research methods
are used for analyzing customers' views on product services of firm as per which planning
procedure is implemented. The present report is based on understanding aspect of technological
changes impact on taxi industry of UK regarding Uber. It is private limited transportation
industry's company of UK that provides traveling and comfort transport facilities to UK people.
In this regard, due to changes technology, customers' views get changed time by time that affects
quality services of resources. In this process, research and analyzing country's people views can
be described through this assignment. Including this, technological changes impact on quality
services of taxi is to identified. However, various tools and techniques for data interpretation and
making decisions for effectiveness of company. Thus, overall research project, analysis and
implementing action plans can be understood.
Aim of the research
To analyze technological change impact on development of transport industry.
Objectives of research
Project manager of Uber sets different targets to accomplish projecting that includes
following objectives:-
 To identify technological changes impact on taxi industry.
 To determine challenges to be faced for improving efficiency of transport sector.
 To recognize role model of Uber in country's development
 To understand significance of technological changes in transport sector.
Rationale of project study
The present research study is significant for analyzing different research methods and
gaining customers' views on traveling services of Uber. In this process, it is useful for identifying
role model of transport industry's effectiveness in country's growth (Bauer, 2014). However,
3

critical evaluation on research business project is to be understood that presents different ideas to
create balance between actual and expected performance of organization. Moreover, it is
important to study this project that creates varieties of tools and techniques are helpful for better
understanding regarding project accomplishment for development of country. In addition to this,
various challenges can be analyzed that affects on environmental factors for better quality
services of transportation sector. Through this project study, research methods and data
interpretation is to presented that is valuable for determining technological changes impact on
taxi industry effectively.
Research questions
There are several questions to be put up for project planning that is related with
company's effectiveness can be expressed as below:-
 How technological changes impact on taxi industry of country?
 What challenges are occurred for improving quality services of transport industry?
 Identify importance of Uber for increasing efficiency of transport industry and nation's
development.
 Why technological changes in transport sector is needed?
LITERATURE REVIEW
Technological changes impact on taxi industry
According to Blumberg, Cooper and Schindler, (2014) different kinds of technological
changes are occurred that affects organization's performance. In this regard, positive and
negative outcomes are obtained. On the basis of these factors' analysis, it is recognized that either
entity can grow its operations or can reduce its market position. However, various tools and
techniques are obtained for making decisions related to further business operations. In addition to
this, recognizing all of these factors are usable for preparing planning procedures. However,
changes in technological can be of purchasing new machinery equipment, increasing quality
services, online marketing as well advertising for company's services in more effective manner.
Moreover, changes are implemented through this process that affects on organization's
effectiveness. In this regard, transport sector of country get impacted due to changes in external
environment factors. It is interrelated with different sectors of country as economic, employment,
4

education and so on. Therefore, nation's effectiveness through transferring goods within
countries of the world.
In opinion of Caillaud, Rose and Goepp, (2016) changes in technology affects transport
sector of country through production and distribution of goods, traveling and entertaining for
country's people and so on. In addition to this, financial development of organization as well
nation is obtained through this process that affects on productivity and profitability at high level.
Implementing in technology affects tourism as well employment sector of nation. However,
other nations' growth is also obtained through this system. In accordance to this, various tools
and techniques can be applied for better quality services and enhancing efficiencies of the
countries worldwide. However, transport facility of nation is developed through that affects
financial and other sectors' growth as high level.
Eisingerich, Auh and Merlo, (2014) argues that except technological, different external
environment factors are impacted on organization's performance such as people interests, social
and cultural factors, changes in government policies related including rules and regulations for
business operations. In accordance to this, business environmental factors changes are created for
positive and negative aspects as growth and customers' views also get changes with time.
Therefore, it is required for manager of organization to prepare strategies related to
implementing changes and creating innovations.
Challenges faced by organization to improve efficiency of transport sector
According to Ennew, Binks and Chiplin, (2015) for adopting changes, several challenges
are to be faced that affect on organization's performance and quality services. In this regard, both
positive and negative implementations are created for sustaining reputation of entity in travel and
tourism sector. It is required to analyze market position as well customers' interests are gained
through this process. Moreover, changes in transport sectors' efficiencies are impacted with
nation's growth. It is interrelated with producing and distributing goods among different
countries as well related with making decisions for better quality services. Moreover, different
challenges are to be faced which are controllable and uncontrollable. Including this, people
interest towards transport services and getting entertainment changes time to time. In this regard,
it is valuable for all sectors' growth. Hence, for accepting innovations and applying ideas for
5

accepting changes are quite different in comparison to outcomes. In accordance to this, various
implementations and enhancement are presented through this planning tool.
On the contrary to this, Farrokhyar, (2014) claims that it is difficult to accept
technological changes that impacts on organization and country's performance. In this process, it
is risky to control uncontrollable changes due to changes in different government policies and
people views on traveling and customer dealing services for several purposes. In addition to this,
it is challenge for any organization to adopt technological changes with high level of investments
and implementing changes that leads to gain different kinds of positive as well negative aspects.
However, production and supplement of goods also get affected through this system that is
interrelated with quality services of different business activities. Hence, manager of organization
considers as responsible for nation's effectiveness and adopting chages that affects several tools
and techniques for making decisions related to further business operations in travel and tourism
sector. For improving efficiency of traveling services, it is needed for company to make
decisions on the basis of current market position through conducting research.
Important value of role model of transportation companies
As per the point of view of Haumann and et.al., (2014) Adoption of changes in transport
services affects company and nations' effectiveness. In addition to this, its changes plays
significant role in financial and non-monetary changes of country. However, on the basis of this
interpretation, several ideas are created for increasing efficiencies that affects different sectors. In
this regard, various positive aspects are implemented that is useful for better quality services
related to producing and supplementing goods at high level. Moreover, transportation companies
plays crucial role in overall growth of nation effectively. In this process, both positive and
negative aspects are presented that is helpful for preparing planning and making decisions related
to transportation services are enhanced at high level. It is valuable for employing large number of
applicants for performing job role in different sectors that is valuable for getting adjusted
according to changes including internal and external that affects business environment for
producing goods and services.
Jahanshani, Hajizadeh and Khaksar, (2014) argues that due to several changes,
effectiveness and quality services of taxi industry get impacted. In this regard, various negative
and challenging tools are obtained that affects country's position and role model for supporting
6