Telstra Corporation Limited Marketing Report 2022

Telstra Corporation Limited Marketing Report1
TELSTRA CORPORATION LIMITED MARKETING REPORT
By student’s (Name)
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Telstra Corporation Limited Marketing Report2
Table of Contents
TELSTRA CORPORATION LIMITED MARKETING REPORT..............................................3
Introduction................................................................................................................ 3
Telstra Corporation Limited Marketing Analysis.........................................................3
1.0 Micro-environment Analysis.............................................................................. 3
1.1. Corporate and business strategy..................................................................3
2 .0. Macro-environment Analysis..............................................................................4
2 .1. Supply and consumer power...........................................................................4
3.0. Telstra SWOT Analysis......................................................................................... 5
3.1. Telstra SWOT Analysis Chart............................................................................5
3. 2.0. Detailed SWOT Analysis of Telstra Corporation...............................................6
3. 2. 1. Analysis of Strengths................................................................................ 6
3. 3. 2. Weakness Analysis...................................................................................... 7
3. 3. 3. Telstra Market Opportunities.......................................................................8
3. 3. 4. Threats to Telstra Corporate Limited...........................................................9
4.0. Target Market Analysis........................................................................................ 9
5.0. The positioning Map for Telstra Corporate Limited............................................10
Conclusion................................................................................................................ 11
References............................................................................................................... 12

Telstra Corporation Limited Marketing Report3
TELSTRA CORPORATION LIMITED MARKETING
REPORT
Introduction
The chosen Brand/organization for this assignment is Telstra Corporation Limited. The
organization has been in the telecommunication industry for decades and has most of its data
available in various sites, thus the selection. The company was founded in 1901 by Australian
Postmaster and has been in the business since then going through multiple evolutions such as
privatization. Telstra Corporation, as an organization in the telecommunication industry, offers
complete telecommunication services to its customers both in Australia and within the markets
abroad. The company offers to its customers; traditional telephone services, both long and local
distance services, develops and monitor telephone directors as well as pay-TV services via
Foxtel subsidiaries. The company also provided services to other carrier companies, includes
internet and also offers comprehensive array data services. The content of this papers is,
therefore, a detailed Telstra Corporation Limited marketing report providing information on the
both the company’s micro and macro- environment, SWOT analysis as well as the target market
and the organization's position strategy.
Telstra Corporation Limited Marketing Analysis
1.0 Micro-environment Analysis
1.1. Corporate and business strategy
Corporate and business strategy is one of the internal factors that has a more significant
impact on the organization and remains an essential aspect of success. The organization focusses

Telstra Corporation Limited Marketing Report4
on the satisfaction of both employees and employers, thus an increased effort. The satisfaction
of various stakeholders is, therefore, the internal motive for success (Pallegedara and Warren
2016). According to different organizational theories, employee satisfaction is a significant
factor the can see and organization sky rocking or down to its feet (Perumal and Walker 2014).
In an organization where employees feel valued and included in the various decision and could
identify with the end product, prosperity is very high compared to where employees feel
devalued.
The company has a proper plan for maintaining employees and as well as employers
themselves. Telstra Corporation Limited has a large number of employees who receive a well-
organized wage package under Telstra benefits and perks. To increase productivity or work per
unit area of an individual, the organization makes its employees happy through insurance
benefits, vocation tokens and retirement benefits. Moreover, the company's packaging system
helps employees minimize taxable income by providing various offers deductible with the salary
such as car services. Moreover, Telstra Corporation has a good wage system and managers who
are trained to put employees' needs first. The company has a healthy working environment for
its employees, which has helped to maintain good service provision over the past. Therefore,
according to the available data, any effect to the company's employees and staff plan can greatly
have an impact on the organization. Thus, corporate and business strategy of the organization is a
major internal factor that can impact the business either negatively or positively, but as for
Telstra Corporation, the current strategy is healthy for competition and excel.