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Concept of Corporate Social Responsibility
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Added on 2019-12-18
Concept of Corporate Social Responsibility
Added on 2019-12-18
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MANAGING ASUCCESSFUL BUSINESSPROJECT
Table of ContentsTASK 1............................................................................................................................................3P1 Aims and objectives for CSR centred Marketing Campaign launch project for a product...3P2 Produce project management plan.........................................................................................4P3 Produce work break down structure and Gantt Chart............................................................5P4 Small scale research...............................................................................................................6TASK 2..........................................................................................................................................11P5 Research and data by adopting methods..............................................................................11P6 Recommendation.................................................................................................................14P7 Reflection.............................................................................................................................14REFERENCES..............................................................................................................................15
TASK 1P1 Aims and objectives for CSR centred Marketing Campaign launch project for a product andD4Topic:'' To launch a marketing campaign project for a Grocery product of Tesco PLC at theCSR centred”.Background of the study: Corporate social responsibility is a commitment through organisation to contributetowards the economic development. It also influenced them to behave in an ethically and alsoenhance the work quality of labour and its families as well. The concept of CSR is multifacetedthat have a variety of aspects that ranges from environment as well as ethical consideration andphilanthropy. In the project report there is a study on the significance of the CSR and how it isimplemented by Tesco PLC. Aim: To understand the role of centred CSR activities in launch a marketing campaign for agrocery product- A Case study on Tesco PLC. Objectives: To understand the significance for competitive advantages and sustainability for a CSRactivities.
To identify extent to which marketing of product can be made effective throughperformance of CSR activities.To identify impact that can be observed in sales of new launched product in respect toperformance of CSR activities.Research questions: What is the significance for competitive advantages and sustainability for a CSRactivities? What is the extent to which marketing of product can be made effective throughperformance of CSR activities?What level of impact that can be observed in sales of new launched product in respect toperformance of CSR activities?P2 Produce project management plan (D1 and D4)Task NameDurationStartFinishPredecessorsResearch project 94 daysMon 2/27/17Thu 7/6/17 Planning 24 daysMon 2/27/17Thu 3/30/17 Determine the research topic10 daysMon 2/27/17Fri 3/10/17 Preparation of problem statement6 daysMon 3/13/17Mon 3/20/173Set up timing for resource allocation8 daysTue 3/21/17Thu 3/30/174 Implementation 61 daysFri 3/31/17Fri 6/23/17 Literature Review16 daysFri 3/31/17Fri 4/21/175 Adopt and appropriate Researchmethodology18 daysMon 4/24/17Wed 5/17/177Determining cost7 daysThu 5/18/17Fri 5/26/178Data Interpretation and Analysis20 daysMon 5/29/17Fri 6/23/179 Analyzed results and outcomes11 daysMon 5/29/17Mon 6/12/179 Project closer 18 daysTue 6/13/17Thu 7/6/17 Conclusion and Recommendation9 daysTue 6/13/17Fri 6/23/1711 Proper documentation ofoutcomes7 daysMon 6/26/17Tue 7/4/1713Submitting report2 daysWed 7/5/17Thu 7/6/1714
Cost: Cost of around £80 will be paid for meeting entire project related expenses. It must benoted that questionnaire will be distributed among respondents by individuals. Apartfrom this, for doing other expenses need to be made. Thus, overall cost of project will beequal to mentioned value.Scope: There is vast scope of the present research study because in this an attempt ismade to identify direct impact of CSR on competitive advantage and marketingcampaigning of the product. Present research study will reveal multiple benefits that firmcan derive by performing CSR activities.Time: One month time will be taken to complete the project.Quality: As part of quality some guidelines will be followed and under this secondarydata will be gathered from reliable sources. By doing so it will be ensured that reliabledata is collected. Primary data will be collected from relevant people to ensure that onlyknowledgeable individual is taken in the present research study.Communication: Time to time communication will be done with those who arecollecting data. By doing so it will be ensured that all activities are performed on time.Risk and resources: There is risk that even after due care secondary data may be takenfrom unreliable source. Single person will be employed for data collection and for samepayment will be made to it.
P3 Produce work break down structure and Gantt chart (D4)Tesco PLC
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