Marketing Mix Elements for Tesco

TESCO

TABLE OF CONTENT
Introduction
Marketing Mix Elements
Comparison marketing mix elements in respect of
company’s vision, identification of target market
Significance of elements for the identify market
segment
Conclusion
References

Marketing Mix Elements
Product: This product mix strategy definitely supports company to meet
customer’s objectives and negotiates them to stay with its brand.
Price: With the competitive pricing strategy company gains competitive
advantage over the competitors in the market.
Place: it denotes company follows distribution strategy that also plays
significant role in accessing large number of customers in different
countries through which it holds 40.1% market share in 2020.
Promotion: Digital and traditional marketing strategy follows by Tesco
plc that have played vital role in improving selling revenue of products.
People: Tesco plc always try to keep balance between input and output
so that employees always stay motivated in the company.
Process: It operates both B2B and B2C business models to sell it’s
product to the customer and consumers effectively,
Physical evidence: This factor does not play any significant role but it
becomes attracting source for all customers.