This document provides a situational analysis of Side Corner Cafe, including the internal and external analysis conducted. It discusses the analysis tools used, such as SWOT and MOST analysis, and also includes a PESTLE analysis. Recommendations for action are also provided.
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THE BUSINESS CONSULTANCY PROJECT
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Table of Contents SUMMARY.....................................................................................................................................1 ANALYSIS......................................................................................................................................1 Analysis tools used for external and internal analysis................................................................1 IDEAS FOR ACTION....................................................................................................................2 CONCLUSION...............................................................................................................................3 REFERENCES................................................................................................................................4 .........................................................................................................................................................4
SUMMARY The situational analysis is explained as collection of the methods which managers use to analyse internal and external environment to understand capabilities of organisations, consumers and business environment. This includes targeting set objectives in business and determining factors which support or hinder the objectives. Side Corner is a Cafe and located in United Kingdom. It provides the hot and cold fast food items (Van Velsen, 2017). The vision of this Cafe is to provide hygienic food items to people and serving with the pride to them. For situational analysis of Side Corner Cafe, internal and external analysis is going to be conducted. ANALYSIS Analysis tools used for external and internal analysis The situational analysis is explained as analysis of external and internal factors of business. This determined the capabilities of business, consumers and the business environment. It is an important part of business plan and also should be reviewed to assure current position. The situational analysis includes targeting particular objectives in business and also determining factors which hinder and support them effectively. Under this,Side Corner Cafe conducted the internal and external analysis. SWOT and MOST analysis is conducting for Internal analysis. PESTLE is for the external analysis (Clarke, Friese and Washburn, 2016). SWOT Analysis of Side Corner Cafe SWOT analysis is mainly conducted for analyse internal environment of an organisation. Withthe helpof using SWOT Analysis, Side Corner Cafecan determineitsstrengths, weaknesses, opportunities and threats (Gürel and Tat, 2017). Strengths Side Corner Cafe is located in crowdy place and this gain the attention of large number of consumers. Itprovideshygienicandfreshfood items to people. Weaknesses TheinteriorofthisCaseisnot attractive. Side Corner Cafe is not socially active. Opportunities It can make make changes in its interior Threats High tax rates 1
to attract people (Blockeel and et. al., 2016). ï‚·This cafe can expand its business on the social media sites such as Instagram and Facebook. ï‚·High competition MOST Analysis of Side Corner Cafe This framework is mainly used for analysing detail about organisation. This assist owner of Side Corner Cafe to assure that they are on right pattern (Klavans and Boyack, 2017). MOST analysis for Side Corner Cafe mention below: Mission-The mission ofSide Corner Cafe is to provide the high quality food items on the basis of needs and demands of consumers. Objectives-Its objective is to Serving affordable food items and managing positive customer relations (Bardus and et. al., 2016). Strategies-The strategy of this cafe is to expand their business on different social media sites. It will provide the better ambiance to attract large number of consumers. Tactics-Cafe will attract its customers with the help of showing their products through video marketing. PESTLE Analysis of Side Corner Cafe The PESTLE analysis is used to analyse as well as monitor the external environment that may impact of performance of an organisation. It is mainly used in environmental scanning components related to strategic management. Under this, Side Corner Cafe conduct the PESTLE analysis for examine the external factors which impact on its performance level (Perera, 2017). Political: In this, it is essential for Side Corner Cafe to adhere all the legal rules and regulations that has been imposed by government of U.K, as disobeying of these policies may lead entity towards facing numerous political issues that may further impact upon their functioning. Economical: This factor include elements like local currency exchange rates, taxation level, local economic environment in different markets and more. It is essential forSide Corner Cafe to 2
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effectively consider all these economical factors as to further develop strategies in order to overcome economical issues and turbulence in U.K due to Brexit. Social: It has been identified that Side Corner Cafe offer cheaper products to their customers that lead them towards compromising quality. Thus, in order to expand their business and further increase customer base entity is required to understand values, beliefs, perception and morale of customers and society. With the help of this they can effectively able to perform their operations in best effective manner (Zahari and Romli, 2019). Technological: With the emergence on mobile wave and change in technology on continuous basis, internet become most important thing for organisation. In this context,Side Corner Cafe is required to take advantage of innovative technology as to satisfy their customers in best effective manner. Legal: Side Corner Cafe is required to ensure that they do not violate any laws as well as regulation as this will lead them towards facing hefty penalties and fines. Thus, entity is required to have strategies relating to Licensing regulations related to the industry and introduction of stricter trade regulations and customs. Environmental: Inthisfactorsthatarerequiredtobeundertakebyorganisationisrelatedto environmental rules as well as regulations, global warming and other environmental issues in a global level and environmental disasters in countries that produce raw material. In this Side Corner Cafe is required to operate their activities by having concern towards environment. IDEAS FORACTION There are some recommendations given below: ï‚·Side Corner Cafe should hire the trained and experienced chefs so that they can make tasty and better quality food items. ï‚·It can implement the advanced technology in its Cafe to provide the services quickly. ï‚·For communicate with the consumers and provide them information, Side Corner Cafe needs to use different social media sites such as Facebook and Instagram. ï‚·Side Corner Cafe can make its ambiance better so that people can be interested. 3
CONCLUSION It has been concluded from the above mention report that conducting the situational analysisismainlyconductedthrough organisationforexaminetheinternaland external environment of an organisation. In this present investigation, SWOT and MOST analysis has been conducted by Cafe to analyse its internal environment in an effective manner. The PESTLE analysis has been conducted for analyse external environment. Through this, cafe can focus to overcome from the issues by identify the external factors. 4
REFERENCES Books & Journals Bardus, M. and et. al., 2016. A review and content analysis of engagement, functionality, aesthetics, information quality, and change techniques in the most popular commercial appsforweightmanagement.InternationalJournalofBehavioralNutritionand Physical Activity.13(1). p.35. Blockeel, C. and et. al., 2016. A fresh look at the freeze-all protocol: a SWOT analysis.Human reproduction.31(3). pp.491-497. Clarke, A. E., Friese, C. and Washburn, R., 2016.Situational analysis in practice: Mapping research with grounded theory. Routledge. Gürel, E. and Tat, M., 2017. SWOT analysis: A theoretical review.Journal of International Social Research.10(51). Klavans, R. and Boyack, K. W., 2017. Which type of citation analysis generates the most accurate taxonomy of scientific and technical knowledge?.Journal of the Association for Information Science and Technology.68(4). pp.984-998. Perera, R., 2017.The PESTLE analysis. Nerdynaut. Van Velsen, J., 2017. The extended-case method and situational analysis. InThe craft of social anthropology(pp. 129-150). Routledge. Zahari, A. R. and Romli, F. I., 2019. Analysis of suborbital flight operation using PESTLE. Journal of Atmospheric and Solar-Terrestrial Physics.192.p.104901. Online Lake, L., 2019.The Purpose and Elements of Situation Analysis.[Online]. Available through: <https://www.thebalancesmb.com/purpose-and-elements-of-a-situational-analysis- 2295754>. 5