Contemporary Hospitality Industry Solved Assignment (Doc)
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Added on 2021-01-03
Contemporary Hospitality Industry Solved Assignment (Doc)
Added on 2021-01-03
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The ContemporaryHospitality Industry
Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................11.1 Analyse the current scale, scope and diversity of the hospitality industry.......................1M1 Discuss the particular operator’s turnover, type of products and services it provides, itshistory and development within the hospitality industry.......................................................2D3 Evaluate the extent to which the scale and scope of hospitality businesses affects thediversity of products and services offered..............................................................................21.2 Organisational Structures of different hospitality organisations.....................................2M2 choose one international brand of a hotel and discuss in detail the type of structure it has.2TASK 2............................................................................................................................................42.1 Assess the staffing requirements of different hospitality businesses...............................4TASK 3 ...........................................................................................................................................63.1 Analyse operational, managerial and legislative issues resulting from recent developmentsaffecting the hospitality industry............................................................................................63.2 Discuss the current image of the hospitality industry......................................................6M3 Use a range of sources of information from different size of businesses within thehospitality industry.................................................................................................................6TASK 4............................................................................................................................................64.1 Present justified predictions for potential trends and developments in hospitality..........6D2 Follow up with an individual write-up to support your predictions of potential trends anddevelopments in the industry..................................................................................................64.2 Produce an impact analysis for the predicted trends and developments..........................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONThe hospitality industry is one of the major sectors that operate within a country. It playsa very deep and crucial role in growth of economy of a nation. Besides this, despite the variancein their scope, scale and product portfolio, they help in catering a major audience in country andon international level. They have a varied structure and have a deep role in maintaining theeconomy of nation. For the report, Hilton group is taken as organisation of context. It is a hotel group,working in UK's hospitality industry. The report emphasis on the product portfolio, diversity andorganisational structure of a firm with staffing requirements (Fitzsimmons, Fitzsimmons, andBordoloi, 2014). Besides this, hospitality related organisation and professional bodies supporting them willbe interpreted. Various roles, responsibilities, and qualification elements will be discussed forhospitality staff. Other than this, the managerial, operational and legislative issues affective theindustry are been analysed with industries current image. Apart from this, proper prediction oftrends and an impact analysis is been performed for firm.Task 11.1 Analyse the current scale, scope and diversity of the hospitality industry.The hospitality industry will have a wide scale and scope that will help in good handlingof its operations and activities. The industry covers a wide range of businesses under its portfoliolike hotels, restaurants, travel and tourism, event management, clubs, cruise, airlines etc. Themajor motto that drives the hospitality industry is to provide its customers with superior qualityservices in order to gain their higher satisfaction level. Thus, this impacts the performance andexecutions of operations to a wider extent. The scale and scope of hospitality industry is as follows:Scale:The scale of a hospitality firm is higher than compared to firms in other business sectors.It involves catering, travel and tourism, transportation mediums like cruise and airlines, eventmanagement like handling the business meetings etc. and accommodation facilities (Mok,Sparks and Kadampully, 2013).1
Scope: The hospitality industry has a high level of scope. It helps in job generation, providingemployment, improving tourist perception for local destination and contributing in GDP growthand rise in economic stability of a country.Diversity: the hospitality industry is also widely diverse in action. Despite being a single unit,the operations of a firm can be distributed on a wider scale. Other than this, on the socioeconomic level, job creation helps in maintaining the equality and effectiveness of firm.M1 Discuss the particular operator’s turnover, type of products and services it provides, itshistory and development within the hospitality industryHilton group is one of the major firms that work upon the handling of actions andactivities related to hospitality industries. It has an annual turnover of 9.140 billion. The firmmainly provides hotels and resort accommodation services along with air transport, food andbeverages and other customer related facilities. Founded in 1919 by Conrad Hilton, it is one of the biggest hospitality firms of the world.By 1955, the firm was the only hospitality entity in world to book guest reservations with use ofTelegram or telephone. In 1959, company introduced the concept of Airport hotel. By 1999, the firm acquired many resorts and hospitality firms to increase its operationaldiameter. In 2017, the firm announced the spin off of Park hotels and resorts. Besides this, it alsoowns many brands like Waldorf Astoria, Double tree, and Canopy etc. D3Evaluate the extent to which the scale and scope of hospitality businesses affects the diversityof products and services offered.The scalability and scope of hospitality business impacts the product diversity andservices offered by firm to a greater extent. Higher the scale and scope of a hospitality firm,more services and products it will offer with superior quality tag in order to maintain theirstandards and brand image in market as well as for customers. They will take different measuresto offer a value of money experience to their clients.1.2 Organisational Structures of different hospitality organisationsThe organisational structure of different hospitality firm varies on the basis of theiroperations and scalability. The various organisational structures are as follows:2
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