The provided report presents an analysis of management styles and leadership characteristics in organisations. It discusses the importance of effective communication processes in creating a good brand image and organisational culture within firms. Additionally, it explores the manager's own management skills and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to understand their strengths, weaknesses, threats, and opportunities. Finally, the report concludes by discussing how managers can develop their skills through career development plans that help achieve business goals and objectives.