Difference Between Traditional and Digital Marketing Tools

This article discusses the difference between traditional and digital marketing tools and techniques. It explores how digital marketing has revolutionized the advertising industry and the advantages it offers over traditional marketing. The article also covers topics such as customer touchpoints, omni channel marketing, and the analysis of data from digital marketing activities.

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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Digital marketing is described as the advertising delivered using digital channels like
search engines, social media, websites, mobile apps and email. Online medial media are used by
digital marketing by the companies to endorse the products, services and the brands. Netflix is
subscription based online rental service. It is internet portal using which the subscribers could
rent the movies in the DVD format and have these DVD's delivered directly to home. It is first
business to adapt potential of the streaming technology and began transition of subscription for
on demand videos. Revenue has grown from 1.36 billion to 15.8 billion in 10 years and
subscribers have increased to around 181 million. Digital marketing is important to maintain
pace with the continuously upgrading technological world. Report will discuss difference
between digital and traditional marketing tools, customer touchpoints and omni channel journey
and analysis of data from digital marketing activities.
MAIN BODY
Difference between the traditional and digital marketing tools and the techniques.
The difference between the two marketing tools are explained through marketing mix.
Product – The traditional marketing involves use of the sources such as television, news papers,
books and journals. The products are generally traded using offline communication medium. In
the traditional marketing tools companies could not identify the response of consumers due to the
campaigns. On the other digital marketing use of online sources such as webs, social networking
sites and other online platforms. It could be seen that services have now become digitalised like
Netflix that allows to see videos anywhere with internet unlike television that requires fixed
place.
Price – The traditional modes of marketing used by the people and organisations are quite higher
than the digital tools. Advertisements made over the offline modes for promotions requires
business to spend considerable amount. On the other digital marketing tools are cheaper, and
organisations could promote products over wider area with same cost (Chaffey and Smith, 2017).
It does not requires extra staff to manage the marketing of products. Due to lower prices and
higher benefits organisations are going for digital marketing.
Place – It could be seen that the organisations using traditional marketing tools have access and
reach over limited region. The companies have later delivery process through traditional
marketing. On the other digital marketing tools help the company to have reach across over
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wider area like the whole nation and over whole internet community. Netflix using the digital
marketing tools have increased its scope and reach over the world. It has created its global
presence through the use of internet and digital marketing tools.
Promotion – The offline mode for promotions are advertisements in journals, articles,
magazines, TV and other modes. They still have importance in promoting the products and
services as competition is over limited area (Todor, 2016). On the other in digital marketing
people have to compete with larger group over the whole internet. It requires to promote product
uniquely that attracts the attention of people like Netflix.
Consumer touchpoints and Omni Channel marketing
The consumer touchpoints play high important role to analyse how range of customers
within wide market may be able to get in touch with company products and services, and to
competitively enhance wider potentialities forb gaining productive synergy. Here, Netflix uses
varied range of innovative digital strategies to analyse consumer touchpoints, emerge on new
domains of specialised working parameters where digital marketing is the new pace emerged
among productive goals. Omni channel marketing is one of the most widely used digital
marketing technique within transforming business scenarios, where it has enabled Netflix to be
highly active for gaining higher goodwill and larger revenue standards. It could be also
understood that Netflix has been achieving strong fundamental criteria among new horizons for
growing functional determinants and to be transformative within vision, where digital platforms
are highly resourceful for generating new diverse goals. Omni channel marketing enables to deal
directly with customers desires within products, services where company functionally focuses
on interaction parameters, through emails and messages. Consumer touchpoints within omni
channel marketing have been variably identified , as there is wider reach through digital
networks and also to promote wider vision is focused on further which technically brings
consumer experiences enchantment (Alghizzawi, 2019).
Data from digital marketing activities
Seamless online digital marketing activities within Omni channel marketing parameter
has been widely aiming to bring on new interaction strategies within management, for reaching
out to customers working preferences and also to evolve on new metrics. Data from digital
marketing activities are used for gaining functional information of varied paradigms, where there
is also vision focused on to bring larger new goals within revenue and goodwill. Netflix is one of
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the best digital platform where people experience high quality shows and movies, and also
subscription option has made it one of the most used app. The consumer interaction within
internet and digital networks have made wider growth to be functionally active, and also there
is promotional growth within new scenarios for longer time frame. Advertisements and digital
marketing strategies such as click-through devices, and use of new domains expertise have found
to be widely active for bringing on productive enhancement. Data analysed by digital strategies
further generate vision and growth within new growth aspects for creating consumer friendly
services, productive innovation for positively also expanding on new levels. Netflix has been
heading progressively within varied working scenarios, by use of varied marketing channels and
also networking through high potential consumer market segments (López García, Lizcano, and
Matos, 2019).
CONCLUSION
The report has concluded Netflix working scenarios within digital marketing platforms,
where vast differences between digital marketing and traditional marketing is analysed on basis
of consumer market reach, promotion goals. Report analysed consumer touchpoints within
digital marketing parameters, Omni channel strategy and how it has evolved to be highly fruitful
marketing strategy. Study has also concluded various innovative digital marketing strategies on
various platforms for wider new reach , higher consumer goodwill and revenue targets which
will competitively build long term vision.
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REFERENCES
Books and Journals
Alghizzawi, M., 2019. The role of digital marketing in consumer behavior: A survey. Int. J. Inf.
Technol. Lang. Stud. 3(1). pp.24-31.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
López García, J.J ., Lizcano, D., and Matos, N., 2019. Digital marketing actions that achieve a
better attraction and loyalty of users: An analytical study. Future Internet. 11(6). p.130.
Todor, R.D., 2016. Blending traditional and digital marketing. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V. 9(1). p.51.
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