This report analyzes the digital landscape of Netflix, focusing on the differences between traditional and digital marketing, consumer touch points, and recommendations for improving company performance and customer experiences.
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The digital landscapes-Netflix
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TABLE OF CONTENT INTRODUCTION....................................................................................................................4 MAIN BODY............................................................................................................................4 Differences between Traditional and digital marketing.........................................................4 Consumers touch points and Omni channel customer journey..............................................5 Analysis of data generated within digital marketing activities..............................................6 Recommendations to improve company performance and customer experiences.................6 CONCLUSION.........................................................................................................................7 REFRENCES............................................................................................................................7
INTRODUCTION Digital Landscape of Netflix can be understood as one of the most actively growing digital marketingparameterwherecompanyhasbeensucceedingstronglytowardsnewage marketing aspects and also to leverage larger new scale goals among target customers. The report will be analysing differences between traditional and digital marketing within focus on customer touch points, Omni channel customer journey and analysis of data within digital marketing activities. Report will be also discussing various new recommendations for company performances to enhance customer’s experiences. MAIN BODY Differences between Traditional and digital marketing The major differences between traditional and digital marketing parameters can be understood by analysing the marketing mix factors which are products, price, promotion and place which will enable to form evocative analysis of rational goals (Chaffey, 2019). BasisTraditional marketingDigital marketing ProductWithin traditional marketing products are less innovative forpeople,asfunctional advancementintheir working features are lacking Within digital marketing the products are innovative and highly advanced,innovative andalongwithdiverse variety factorsproducts are
and also there isless variety attractive for customers highlyattractivefor customers. PlaceThe prices demanded within traditional marketing among customers is low and also the quality factors of low, where revenuetargetsdonot activelyfocustowards keepinghighdiversityin strong goals. Whereaswithindigital marketingpricefactoris strongascustomershighly prefertogivethebest premiumqualityfactorsby giving price where company is at benefit competitively. PromotionThe promotion factors within traditionalmarketingis fundamentallyless and there is no active innovation and useofdigitalmarketing avenues. Promotionisonly focused on word of mouth factorsandthereisless goodwill formed diversely. Thedigitalmarketing promotion scenarios are wide andalsodiverseforlarger customers groups marketing andalsofocustowards attractive new diversification is there. PlaceThe place within traditional marketing is limited and also to function there is limited reachascomparedtofar morebenefitsofdigital marketing. The digital marketing is wide andalsostrongfor generating stronger working scenarios under larger reach customerspotentially through target customers. Consumers touch points and Omni channel customer journey The consumer touch points can be understood as one of the major arenas where consumer focus on larger goals can be analysed for gaining new working effectiveness, larger goals evocative synergy and also promote new working scenarios (Herhausen, Miočević,and Kleijnen, 2020).Consumer touch points are focused on gaining new goodwill horizons were customers focused preferences are analysed, and also the varied larger goals are focused on to keep provoking innovation high. It can be also understood that Netflix within digital
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landscape has focus towards generating customer touch points and new growth operational paradigms where newservice growth goals are present, and also there isdigital innovation within mechanisms for keeping larger vision actively diverse. Omni Channel journey is one of the most active innovative aspect for digital marketing taking new functional innovation with high diversity, and to leverage focus towards goals within operations to work with higher informative working scale. Omni scale digital marketing enables to keep customers preferenceshighlyinformativeand alsopertainingwidefocusbyusing email,direct messaging and digital social sites working avenues for news scale horizons to enhance goodwill and revenue goals. The customer touch points and Omni channel are not only highly correlated to analyse new functional scenarios and also for keeping up with innovation in digital marketing aspects highly grown on varied aspects. The Omni channel customer journeyhas wide reach for gaining new advancement within longer time run and also for informative synergy, by potentially focusing towards keeping up with new informative goals completion. Analysis of data generated within digital marketing activities The data generated within digital marketing activities has high scope for keeping up with new innovation work synergy for larger revenue profits and stronger evocative synergy, which enables to develop high keen strength within new functional competitive scenarios. Netflix has focused widely on digital marketing activities by using new structural innovation and also to potentially focus on enriching diversity within new scenarios and also to potentially build diversity goals (Low, Ullah and Lee, 2020).There is new functional goals formed on within company structural determinants where social media handles and digital platforms have large scope to b formed on new working scenarios where varied segments such as larger profitable goals are analysed. It could be understood that digital marketing activities have also leveraged focus towards gaining new quest horizons and also to regain analysis for larger new functional customers oriented services for best new quest horizons and also to be potentially active for larger growth scenarios. It can be understood that Netflix has wide digital media reach and also for keenly implementing diversity on varied aspects for new innovative synergy, within longer time pertaining paradigms to build diversity on wider domains. Recommendations to improve company performance and customer experiences The recommendations to improve company performance and customer experiences can be analysed by using new functional diverse standards of larger goals formation, where
Netflix by implementing new advances have been focusing wider quest horizons which are as follows: Netflix shall also work profoundly towards actively building specialised digitalpromotion marketing activities by using new scale activities where larger goals enforcement, within varied aspects will keenly bring on new promotionalfundamental parameters.Smart trainingofemployeeswithinnewfunctionalscenarioswillgeneratelargergoals advancement in longer time frame and also to leverage longer term goodwill. Netflix needs to alsopromotewidersanctionedarenasforgainingnewdeterminantsandforhealing innovation in longer time factor where synergy of keeping quest working hemispheres. The brand has large business opportunities by expanding promotion partnerships with various other brands and also to gather larger working horizons and to also promote work scope (Vieira, de Almeida and Arunachalam, 2019). CONCLUSION The report has concluded major scopes in digital marketing and how varied new functional scope for gaining wider synergy for keeping up active consumers strengths and larger goodwill parameters. The report has concluded that Netflix is widely growing on best customer journey analysis by using Omni Channel marketing and new paradigms of digital marketing.
REFRENCES Books and journals Chaffey, D., 2019.Digital marketing. Pearson UK. Herhausen, D., Miočević, D., and Kleijnen, M. H., 2020. The digital marketing capabilities gap.Industrial Marketing Management.90. pp.276-290. Low, S., Ullah, F., and Lee, C. L., 2020. Smart digital marketing capabilities for sustainable property development: A case of Malaysia.Sustainability.12(13). p.5402. Vieira, V.A., de Almeida, M.I.S., and Arunachalam, S., 2019. In pursuit of an effective B2B digital marketing strategy in an emerging market.Journal of the Academy of Marketing Science.47(6). pp.1085-1108.