The Digital Landscapes-Netflix

This report analyzes the digital landscape of Netflix, focusing on the differences between traditional and digital marketing, consumer touch points, and recommendations for improving company performance and customer experiences.

The digital landscapes-Netflix

TABLE OF CONTENT
INTRODUCTION....................................................................................................................4
MAIN BODY............................................................................................................................4
Differences between Traditional and digital marketing.........................................................4
Consumers touch points and Omni channel customer journey..............................................5
Analysis of data generated within digital marketing activities..............................................6
Recommendations to improve company performance and customer experiences.................6
CONCLUSION.........................................................................................................................7
REFRENCES............................................................................................................................7

INTRODUCTION
Digital Landscape of Netflix can be understood as one of the most actively growing digital
marketing parameter where company has been succeeding strongly towards new age
marketing aspects and also to leverage larger new scale goals among target customers. The
report will be analysing differences between traditional and digital marketing within focus on
customer touch points, Omni channel customer journey and analysis of data within digital
marketing activities. Report will be also discussing various new recommendations for
company performances to enhance customer’s experiences.
MAIN BODY
Differences between Traditional and digital marketing
The major differences between traditional and digital marketing parameters can be
understood by analysing the marketing mix factors which are products, price, promotion and
place which will enable to form evocative analysis of rational goals (Chaffey, 2019).
Basis Traditional marketing Digital marketing
Product Within traditional marketing
products are less innovative
for people, as functional
advancement in their
working features are lacking
Within digital marketing the
products are innovative and
highly advanced, innovative
and along with diverse
variety factors products are

and also there is less variety
attractive for customers
highly attractive for
customers.
Place The prices demanded within
traditional marketing among
customers is low and also the
quality factors of low, where
revenue targets do not
actively focus towards
keeping high diversity in
strong goals.
Whereas within digital
marketing price factor is
strong as customers highly
prefer to give the best
premium quality factors by
giving price where company
is at benefit competitively.
Promotion The promotion factors within
traditional marketing is
fundamentally less and there
is no active innovation and
use of digital marketing
avenues. Promotion is only
focused on word of mouth
factors and there is less
goodwill formed diversely.
The digital marketing
promotion scenarios are wide
and also diverse for larger
customers groups marketing
and also focus towards
attractive new diversification
is there.
Place The place within traditional
marketing is limited and also
to function there is limited
reach as compared to far
more benefits of digital
marketing.
The digital marketing is wide
and also strong for
generating stronger working
scenarios under larger reach
customers potentially
through target customers.
Consumers touch points and Omni channel customer journey
The consumer touch points can be understood as one of the major arenas where
consumer focus on larger goals can be analysed for gaining new working effectiveness, larger
goals evocative synergy and also promote new working scenarios (Herhausen, Miočević,and
Kleijnen, 2020).Consumer touch points are focused on gaining new goodwill horizons were
customers focused preferences are analysed, and also the varied larger goals are focused on to
keep provoking innovation high. It can be also understood that Netflix within digital

landscape has focus towards generating customer touch points and new growth operational
paradigms where new service growth goals are present, and also there is digital innovation
within mechanisms for keeping larger vision actively diverse. Omni Channel journey is one
of the most active innovative aspect for digital marketing taking new functional innovation
with high diversity, and to leverage focus towards goals within operations to work with
higher informative working scale. Omni scale digital marketing enables to keep customers
preferences highly informative and also pertaining wide focus by using email, direct
messaging and digital social sites working avenues for news scale horizons to enhance
goodwill and revenue goals. The customer touch points and Omni channel are not only highly
correlated to analyse new functional scenarios and also for keeping up with innovation in
digital marketing aspects highly grown on varied aspects. The Omni channel customer
journey has wide reach for gaining new advancement within longer time run and also for
informative synergy, by potentially focusing towards keeping up with new informative goals
completion.
Analysis of data generated within digital marketing activities
The data generated within digital marketing activities has high scope for keeping up
with new innovation work synergy for larger revenue profits and stronger evocative synergy,
which enables to develop high keen strength within new functional competitive scenarios.
Netflix has focused widely on digital marketing activities by using new structural innovation
and also to potentially focus on enriching diversity within new scenarios and also to
potentially build diversity goals (Low, Ullah and Lee, 2020). There is new functional goals
formed on within company structural determinants where social media handles and digital
platforms have large scope to b formed on new working scenarios where varied segments
such as larger profitable goals are analysed. It could be understood that digital marketing
activities have also leveraged focus towards gaining new quest horizons and also to regain
analysis for larger new functional customers oriented services for best new quest horizons
and also to be potentially active for larger growth scenarios. It can be understood that Netflix
has wide digital media reach and also for keenly implementing diversity on varied aspects for
new innovative synergy, within longer time pertaining paradigms to build diversity on wider
domains.
Recommendations to improve company performance and customer experiences
The recommendations to improve company performance and customer experiences
can be analysed by using new functional diverse standards of larger goals formation, where

Netflix by implementing new advances have been focusing wider quest horizons which are as
follows:
Netflix shall also work profoundly towards actively building specialised digital promotion
marketing activities by using new scale activities where larger goals enforcement, within
varied aspects will keenly bring on new promotional fundamental parameters. Smart
training of employees within new functional scenarios will generate larger goals
advancement in longer time frame and also to leverage longer term goodwill. Netflix needs to
also promote wider sanctioned arenas for gaining new determinants and for healing
innovation in longer time factor where synergy of keeping quest working hemispheres. The
brand has large business opportunities by expanding promotion partnerships with various
other brands and also to gather larger working horizons and to also promote work scope
(Vieira, de Almeida and Arunachalam, 2019).
CONCLUSION
The report has concluded major scopes in digital marketing and how varied new
functional scope for gaining wider synergy for keeping up active consumers strengths and
larger goodwill parameters. The report has concluded that Netflix is widely growing on best
customer journey analysis by using Omni Channel marketing and new paradigms of digital
marketing.

REFRENCES
Books and journals
Chaffey, D., 2019. Digital marketing. Pearson UK.
Herhausen, D., Miočević, D., and Kleijnen, M. H., 2020. The digital marketing capabilities
gap. Industrial Marketing Management. 90. pp.276-290.
Low, S., Ullah, F., and Lee, C. L., 2020. Smart digital marketing capabilities for sustainable
property development: A case of Malaysia. Sustainability. 12(13). p.5402.
Vieira, V.A., de Almeida, M.I.S., and Arunachalam, S., 2019. In pursuit of an effective B2B
digital marketing strategy in an emerging market. Journal of the Academy of
Marketing Science. 47(6). pp.1085-1108.