The Impact of Digital Technology on Business Activity - (Doc)

THE IMPACT OF DIGITAL
TECHNOLOGY ON BUSINESS
ACTIVITY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives..............................................................................................1
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources..........................................................................................................................3
P3 Work breakdown structure and a Gantt Chart..................................................................4
M1 Comprehensive project management plan, milestone schedule and project schedule.....6
TASK 2............................................................................................................................................7
P4 Small-scale research by applying qualitative and quantitative research methods...........7
M2 Accuracy and reliability of different research methods...................................................9
D1 Project management process...........................................................................................9
TASK 3..........................................................................................................................................10
P5 Interpretation and evaluate the project outcome.............................................................10
P6 Recommendation.............................................................................................................18
P7 Reflection on understanding research.............................................................................19
M4 Value of the project management process and use of quality research.........................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................21

INTRODUCTION
Today in order to gain high competitive advantage, every company used to make project
which aids them in enhancing productivity and performance of business also. Therefore, for this
manner, managers of such companies are required to conduct proper research for making a
project. In this regard by management of successful business project will lead to increase growth
and development opportunities of business (Bengtsson and Johansson, 2014). This type of
research comprises with creative and systematic work which will aid in increasing the stock of
knowledge that further used for devising new application. Along with this, digital technology
also plays an important role in enhancing activities and making business successful. It aids
organisation in transforming the way and resources through which operations of business are
carried out. In this manner, a report has been prepared on impact of digital technology on
business of a firm. For this context, Unicorn Grocery of UK has been taken which is located in
Manchester, England. This enterprise sells organic, fresh and processed food or drink products. It
is one of the largest groceries which has given turnover around £7 million. By implementing
digital technology in business this firm has got an award 'Best Food Retailer' in 2017. In this
mention report, various aspects of business has been discussed which includes scope, cost,
quality and resources. Along with this, Gantt chart and breakdown structure also gives stages and
time framework for completion.
TASK 1
P1 Project aims and objectives
Today in fast developing area, it is essential for every type of business to conduct a
proper research for making an appropriate plan. It will help them in expanding business in other
locations and gain higher profitability as well. But for such processes, it is amendable for
companies that project made by them should be reliable as well as more profitable so that they
can gain better competitive advantage (Berends and et. al., 2014). The main objective of firm
behind making a project is to utilise resource like manpower, raw materials, machineries and
capital in a systematic manner. In context with Unicorn Grocery, it deals in small business sector
having near about 70 employees in outlets. This co-operative firm is founded in 1996 and entire
business is controlled and run by employers with a flat management structure along with equal
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rate of pay. It serves a high range of products like household, cosmetics, body care and general
grocery items. In terms of price strategy, it always sells commodities by keeping price in a
systematic way.
As competition is increasing at rapid rate, therefore, this firm requires to implement
digital technology. It will help in increasing performance level of business through which higher
profitability can be generated. Implementation of such techniques aid employers in making good
interaction with consumers and build an effective relationship also. This would help in gaining
retention of consumers for long-term profitability of business (Glaub and et. al., 2014). In
addition to this, making business digitalise always impact on performance in a positive manner.
Topic: How digital technology has transformed business activities:operational, marketing, HR
and accounting.
Background of research
It is necessary for each and every type of organisation to introduce latest technology in
business in order to enhance and improve quality of business more better. This type of
transformation is imperative for kind of business which improves performance of employees,
stakeholders, customers and all people who are associated with them. In addition to this, it also
encourage employers in giving new and highly innovative products at marketplace. In this
manner, Unicorn Grocery needs to adopt digital technology organisational system so that
attention and retention of customers can be gained in an appropriate manner. This firm uses
various tools of social media and internet application to spread awareness of its products at
marketplace and attract more customers towards the same (Whyte, Stasis and Lindkvist, 2016).
Introducing digitalisation in business aid this firm in achieving objectives and targeted aims
within a predetermined period of time.
Aim: To evaluate the importance of transformation of digital technologies in business
activities for enhancing profitability and productivity. A Case study on Unicorn Grocery
Objectives:
 To evaluate the impact of concept of digitalisation on profitability of the firm.
 To determine importance of digital technologies for retaining customers for longer period
of time.
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 To measure the effectiveness of digital tools used by organization to increase
productivity.
Research questions:
 How to evaluate the impact of concept of digitalisation on profitability of the firm?
 How to determine importance of digital technologies for retaining customers for longer
period of time?
 What are the major digital tools used by organization to increase productivity?
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources
Execution of digital technology is helpful in achieve aims and goals in an effective or better
manner. IT is necessary for manager of Unicorn grocery to execute better program which can be
concerned to manage various projects, it is helpful in implement various tasks as well as
functions of project management in systematic way (Kerzner, and Kerzner, 2017). It will help to
company in finish various activities of project. In addition to this, manager of Unicorn Grocery
company uses better raw materials, produce quality products etc. Some necessary components of
project management plan given below as above:
Scope of projects risk: Under this consist all necessary requirements along with the details for
better implementation of project activities. In this involves al boundaries and limits to be
included at the time of implementing any activities and tasks. In addition to this, these
boundaries may be time to meet with activity along with the allocated budget to specific activity.
Its major focus on quality of work as well as goods in an effective manner.
Cost: The consumers of this time period are very cost conscious. They want products on
reasonable costs. It is a responsibility of company to make some changes in its pricing strategies
on continuous basis. In addition to this, large projects require more funds in order to finish
specific projects (The Project Management Plan (PMP). 2015). There is a requirement to
manage to develop better capital management by different resources.
Quality: In this modern era, consumers want quality product which can satisfy demand or
requirement of people in an effective manner. It is important factor and helpful in attract large
number of consumers towards firm.
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