Impact of Social Media and Mobile Technologies on Business Growth

This assignment provides a comprehensive analysis of the impact of social media and mobile technologies on business growth, customer attraction, and organizational success. It includes a questionnaire with 11 questions that cover various aspects of digital technology usage, such as boosting brand awareness, maximizing inbound traffic, effective customer relationships, team collaboration, reduction in price, customer satisfaction, saving time, quick response, mobile application usage, social media tool utilization, and after-sales services. The assignment also includes a list of references to relevant studies and articles on the topic.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of the Research ...........................................................................................................1
Background of the Research .....................................................................................................1
Significance of the Research .......................................................................................................2
Research Aim ..............................................................................................................................3
Research Objectives.....................................................................................................................3
Research Questions ....................................................................................................................3
Time Scale ..................................................................................................................................4
CHAPTER 2: LITERATURE REVIEW ........................................................................................7
The benefits of social media and mobile technology in the modern scenario. ...........................7
The effectiveness of customers attraction for the benefits of organisational growth and
success. ........................................................................................................................................7
The different measures which are adopted by 4Com Plc as to gaining attention of people
towards the organisation. ............................................................................................................8
Various ways by which 4Com Plc as to sustaining a competitive position at market place. .....9
CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................10
Type of Investigation ................................................................................................................10
Research Design ........................................................................................................................10
Research Philosophy .................................................................................................................10
Research Approach ...................................................................................................................11
Data Sampling ...........................................................................................................................11
Methods of data collection ........................................................................................................11
Ethical Consideration ................................................................................................................12
CHAPTER 4: DATA ANALYSIS ...............................................................................................13
CHAPTER 5: CONCLUSION & RECOMMENDATION ..........................................................25
CHAPTER 6: SELF REFLECTION.............................................................................................27
REFERENCES ............................................................................................................................29
APPENDIX ...................................................................................................................................30

TITLE:
To analyse the importance of social media and mobile technology in building effective
relationship with customers at global level. A case study on 4Com Plc.
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital tools and technologies are considered as the most essential element of modern
society as in this modern environment people are very much concern on using digital facilities as
to making humans life more easy and comfortable (Prajogo and Olhager, 2012). In today's
modern era individual are very much aware about the digital tools and technologies and know
about its importance and benefits. Social media is comprise to be the best term of current period
as huge number of individuals are broadly worry on using web based life as to upgrading their
insight and abilities. In the cutting edge business time the fundamental goals of every little and in
addition huge business endeavours is to extend its business activities at wide scale as to
accomplishing higher development and achievement. Internet based life is compelling in
catching a wide zone through giving fitting information and data about the items and
administrations at commercial centre.
Mobile applications are considered as the fundamental component of the cutting edge society as
in this aggressive time extensive number of individuals depend on portable and its different
applications as to making their self engaging and occupied. Mobile applications is the most
connected innovation on which vast number of individuals in various age assemble are based as
this comprise to be the most engaging source. 4Complc is the chosen organisation for this
particular research work, it is a private small telecommunication company which provides its
business facilities within United Kingdom. The major intention of firm is to accomplishing high
development and success at market area by offering wide variety of hi-teach products and
facilities to their significant buyers.
Background of the Research
In the world full of digitalisation people are very much concern on using digital
technologies as to satisfying their needs and wants (Brewster and Hegewisch, 2017). Digital
technologies are effective in providing a base to making individuals life more easy and
comfortable as digital equipments are appropriate in reducing the human efforts. In this
1

competitive digital world organisations are widely focused on applying new and advance
technologies in respect to fulfilling the basic desires of people at market place. 4Com Plc is a
small telecommunication provider company which deals in variety of products and services such
as advanced handsets, call recording, on hold showcasing, PC communication mix, voice
message, call administration call detailing, wallboard show programming, web based charging,
broadband, upkeep, VoIP administrations, discount calls and lines, business mobiles, telephone
frameworks, iPads for organizations, and phone framework support. The company was
established in the year of 1998 in Christchurch, United Kingdom. Web based systems
administration is extensively used source which helps in getting the wide zone of market through
propelling brands and its things at overall region (Pollock, Wick and Jefferson, 2015). Online
marketing and social networking is resolved as the broadly connected source which helps in
giving suitable information and data about the items and administrations of firm at advertise
area. In the present business circumstance affiliations are for the most part stress on making care
among people about the offered things and organizations of firm through applying propelled
instruments and developments at business focus. Things and organizations are the specialist of
firm as affiliation are basically based on offering collection of things as to fulfilling the major
needs of people at business focus.
Significance of the Research
The exploration study is assessed on the productivity and viability of utilizing advanced
advances by organisation as they are useful in expanding exhibitions of representatives therefore
firms can achieve benefits by their tasks. As there is progression in innovations so firms are
concentrating on utilizing need instruments and advancements for play-acting business tasks
accordingly their exhibitions will be upgraded. As there is development in economy so firms are
engaged towards embracing advanced advances with a specific end goal to grow their activities
and government are making arrangements to make all associations receive computerized
advances so as to pick up achievement in their tasks. High specialists who are associated with
business activities are having the principle duties so as to break down patterns at commercial
centre in this manner items can be created by requirements and needs to clients accordingly
holding faithful clients who will purchase their items and items hence benefits will be amplified.
Each one of the activities of business are assembled by various fragments which are working
along these lines overhauling advancement and efficiency extents. Inventive work practices are
2

gainful for firms remembering the ultimate objective to get progressions as showed by
solicitations of people in the economy. The essential consequence of research is associated with
evaluating after-effects of ebb and flow propels by using diverse contraptions and strategies by
which improvement can be proficient.
Research Aim
This consist as the most critical piece of research venture in light of the fact that the
entire work and movement of research depend on the title and point of the examination. This
comprise as an issue which is should be investigated by inquire about for leading an examination
work (Moser, 2012). The necessary aim of this specific research is “To analyse the importance of
social media and mobile technology in building effective relationship with customers at global
level”. A case study on 4Com Plc.
Research Objectives
This piece of research depends on the examination points on the grounds that in these
different targets are readied which are fundamentally interlinked with look into title. This give
assistance to the scientist to complete the tasks and exercises of research in orderly way. Some
fundamental goals are depicted as underneath:
 To identify the benefits of social media and mobile technology in the modern scenario.
 To articulate the effectiveness of customers attraction for the benefits of organizational
growth and success.
 To determine the different measures which are adopted by 4Com Plc as to gaining
attention of people towards the organization.
 To recommend various ways by which 4Com Plc can sustain a competitive position at
market place.
Research Questions
This piece of research is interlined with look into targets as these are made according to the
foreordained destinations of the exploration (Ford, 2014). Inquiries assumes a viable part in
leading writing audit with see purposes of different journalists and writers. Some fundamental
inquiries of research are assessed as beneath:
3

 What are the major benefits of social media and mobile technology in the modern
scenario?
 What is the effectiveness of customer’s attraction for the benefits of organizational
growth and success?
 What are the different measures which are adopted by 4Com Plc as to gaining attention
of people towards the organization?
 What area the ways by which 4Com Plc can sustain a competitive position at market
place?
Time Scale
4

5

6

CHAPTER 2: LITERATURE REVIEW
It is the most critical piece of investigation fill in as it helps in performing research by
fusing view purposes of various writers and essayists. This segment helps in show the
comprehension and capacity of analyst as to basically assess diverse field of research venture
(Kolb, 2014). This segment depends on see purpose of various writers, essayists who do have
extraordinary abilities and information about the theme of the viability of advanced apparatuses
and innovations to augment the execution and profitability of firm. Past research is likewise has a
compelling impact in leading writing survey in precise way.
The benefits of social media and mobile technology in the modern scenario.
According to views of David Wicks, 2015 There are different types of social media
platforms which helps to build the websites in order to promote different sort of instrument and
techniques which aids to attaining goals and objectives of organisation.
Interaction with target market
The most important advantages of social media for business is that enables to interact
with different customer. This is very important for the customer to formulate different types of
strategies which helps to attract large number of customer.
Improve Responsiveness: Social media aids the process of provide different types of information
of organisation in effective manner. It give convenient and accessible way to express the feelings
about the views of different customer. It serves to analyze the diverse kinds of techniques which
decides the objectives and goals of association in powerful way. Executing distinctive sorts of
methodologies settle diverse kinds of procedures which help to achieve objectives and goals of
association (Shultz and Adams, 2012).
Competition: implementation of new and innovative technology aids to stand before the assorted
rivals existing in the market area. Latest application of mobile technology used by the customer
in respect to perform different sort of functions of organisation.
The effectiveness of customers attraction for the benefits of organisational growth and success.
According to Alison Napolitano 2017, There are various sort of new and innovative
technology in order to accomplish the different types of strategies which helps to motivate
various employee working in the firm. This aids to accomplish goals and objectives of customer.
New and innovative technology helps to determine the effectiveness in performing different
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types of exercises of association in powerful way. These computerized innovation helps to helps
to perform diverse kinds of exercises of association in viable way. There are different sorts of
creative innovation helps to find out development of organization in successful way. The
assembling of various sorts of exercises of association in legitimate way. This prompts amplify
benefit level of organization. When large number of customer can avail the services from the
organisation this helps to generate large number of profit of company. This leads to attain growth
of any organisation. The employee got large number of incentives in order to accomplish
different types of needs and want of different customer. There are various kind of activities of
firm aids to accomplish goals and objectives of company in effective manner. This leads to
accomplish the target in effective manner. These technology aids to attain success of
organisation.
The different measures which are adopted by 4Com Plc as to gaining attention of people towards
the organisation.
There are various measures which are taken by the company in order to attract large
number of customer. There are different measures which are taken by the company which helps
to generate large number of revenue. There are various measures which is taken by the
organisation. This leads to attract large number of customer. There are different types of
corrective measures which are taken by company are as follows:
implementation of new and innovative technology: There are various types of innovative
technology which aids to accomplish goals and objectives of organisation. There are various
types of new and advance technology which aids to accomplish demand and desire of customer.
There are various types of strategies which are used by the organisation in order to accomplish
different types of activities of organisation in effective manner (Salas and et. al., 2012).
Implement promotional tools and techniques: The management of company needs to ascertain
different types of tools and techniques which helps to produce new range of product which aids
to generate large number of profit of company.
New range of products: Due to execution of new and advanced technology aids to produce new
range of products which give effectual service to the customer which increase the performance of
the company.
8

Various ways by which 4Com Plc as to sustaining a competitive position at market place.
According to Matt Watts, 2013 There are different kinds of systems which are utilized by
the association keeping in mind the end goal to maintain the compelling position in the
commercial center. There are diverse kinds of measures which are taken by the organization to
boost the level of benefit of organization. There are different sorts of techniques which are
proficient by the association. It gives distinctive kinds of systems which are learn by the
association keeping in mind the end goal to satisfy the request and want of various client in
compelling way. There are different sorts of methods which are utilized by the association in
legitimate way. There are different activities taken by the association with a specific end goal to
achieve objectives and objectivities of association. 4Com Plc actualize diverse kinds of
procedures which are achieve by the association keeping in mind the end goal to perform
distinctive sorts of exercises of association (McGrath, 2012). The supervisor of the 4Com Plc
take different activities which helps to achieve diverse sorts of procedures which helps to achieve
distinctive kinds of association in compelling way. There are different kinds of methodologies
which builds the level of benefit of organization. This likewise draws in extensive number of
client in powerful way. There are different sorts of activities which are determine by the
association in appropriate way. This guides to accomplish the objective of organization in
successful way.
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CHAPTER 3: RESEARCH METHODOLOGY
This can be reasoned as the most basic piece of investigation as it helps in providing a
huge heading for the analyst to pushing ahead towards right course keeping in mind the end goal
to finishing of entire work. This piece of research has different application which is especially
critical for directing exploration exercises in all around arranged way. The application is solid for
producing legitimate result and conclusion for inquire about work (Costen and Salazar, 2011).
Scientist assumes immense part in choosing fitting apparatuses and methods which helps giving
right way to the exploration work, so entire exercises should be possible in all around
orchestrated way. In this segment of research distinctive parts are incorporated which are most
suitable in choice of legitimate philosophy for the exploration work. A few components are
depicted as under:
Type of Investigation
This is one of the indispensable pieces of research as it is the real duty of specialist is to
discover the examination composes (Rasula, Vuksic and Stemberger, 2012)`. An examination
either qualitative or quantitative in nature. A qualitative research depends on nature of
information which is assembled by the analyst and on the opposite side quantitative investigation
depends on amount of aggregated information and data. In this existing research work qualitative
strategy must be made into legitimate move as to investigating the aggregated information and
data by applying proper apparatuses and systems.
Research Design
This can be reasoned as the blue print of research and aides giving noteworthy way to
analyst to complete the entire work right way. This area of research is sorted among different
parts, for example, descriptive, exploratory and experimental research design (Rummler and
Brache, 2012). In this area researcher has best impact in choosing right plan for finish of work.
In the present research work right way researcher receive engaging descriptive research design in
light of the fact that the entire work depends on qualitative nature and particularly viable in get-
together legitimate and exact information and data for the venture.
Research Philosophy
This can be portrayed as the most profitable piece of investigation system which helps in
giving appropriate data by view purposes of different writers and scholars who are having
10

noteworthy learning in some particular criteria. This can be partitioned among two noteworthy
writes, for example, interpretivism and positivism logic as these are the best theory and give a
huge course to inquire about work for getting legitimate and fitting data. In this current research
project Interpretivism reasoning must be received by analyst as it is more compelling in
gathering significant information and data by different assets.
Research Approach
This comprise as the most critical device of investigation philosophy and the examination
approach can be inductive or deductive in nature. The aggregate research exercises depend on
subjective sorts so in this area analyst adopt inductive research strategy in critical way. Inductive
approach is worried about the age of different new hypothesis that are rising up out of the
aggregated information and data.
Data Sampling
This can be considered as the most essential part of research methodology. The sample is
replicates from the original population as in this researcher plays vast ole in selecting the
targeted sample by which relevant data can be gathered in effective manner. This area of
research venture has best influence in choosing test that repeats from the first populace (Sirmon
and et. al., 2011). It is the significant obligation of researcher needs to pick the best apparatuses
and procedure for information testing for this investigator can receive probabilistic or non-
probabilistic examining systems which are more reasonable for the examination work. In this
flow inquire about work analyst select the example of 30 respondents who are routinely taking
advantages of offered items and administrations of Telecom Plus.
Methods of data collection
This area of research portrayed as the most significant piece of the examination
procedure. It is the significant obligation of scientist is to collect data and information from
primary as well as secondary source of data collection. In this piece of research specialist having
the decision to collect information and data from both the sources is according to their own
reasonableness. In this momentum inquire about report both essential and in addition auxiliary
technique must be utilized by scientist. The piece of writing audit must be done through optional
assets and based on essential technique poll must be set up by the investigator.
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Ethical Consideration
This can be determined as the most basic piece of research work, which helps in settling
the issues and issues which are emerges at the season of leading examination venture that are
connected with some particular theme. Scientist should be cantered on overseeing time for all
exploration exercises with the goal that work should be possible in all around arranged and
deliberate way. Time and cash is the significant issue which is basically looked by specialist at
the season of leading exploration exercises in legitimate activity. The given time for look into
work isn't suitable, such a large number of viable segments are not ready to quantify in less time
term, so specialist need to oversee time for every movement with the goal that result can be
accomplished in productive and effective way (Christopher, 2016). Analyst needs to keep up
appropriate stream of cash and capital with a specific end goal to playing out all examination
exercises in critical way.
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CHAPTER 4: DATA ANALYSIS
Questionnaire
Q1) Does social media and mobile technologies are beneficial for organisational
growth and success?
Frequency
Agree 27
Disagree 3
Q2) Does the customers attraction is effective for developing organisational
profitability and sales?
Frequency
Yes 25
No 5
Q3) What are the major importance of social media tools in increasing growth of
4Com Plc?
Frequency
Boosting brand awareness 8
Maximise Inbound Traffic 7
Effective Customer Relationships 7
Team Collaboration 8
Q4) What are the major advantages derived through the proper utilisation of
digital tools and technologies by 4Com Plc?
Frequency
Reduction in Price 10
Customers satisfaction 5
Saving time 7
Quick Response 8
Q5) What are the major mobile technologies are used by 4Com Plc as to gaining
attention of customers towards the firm?
Frequency
Mobile applications 10
13

Website 7
Online Apps 8
Cloud computing 5
Q6) What are the major social media tools used by organisations as to providing
convenient facilities to their significant buyers?
Frequency
Facebook 10
Twitter 8
Online Portal 6
Twitter 6
Q7) Does the social media and mobile technologies are effective in influencing
the decision making of customers in regards to the offered products and services
of firm?
Frequency
Yes 26
No 4
Q8) What are the essential technologies used by 4Com Plc in order to retain loyal
customers for long run of business activities?
Frequency
Low prices products 8
Discount offers 8
Free Vouchers 7
After Sales services 7
Q9) What are the major reason behind using the source of Social media and
mobile applications within the work place?
Frequency
Reaching to customers 8
Capture Global Market 10
Detailed Description 7
Easy Availability 5
14

Q10) Does social media and mobile applications has a direct influence on the
choice and preference of customers?
Frequency
Positive 25
Negative 5
Q11) Do you have suggestion for analysing impact of digital technology such as
social media and mobile technologies on business activity and their functions
within an organisation.
15

Theme 1: Social media and mobile technologies are beneficial for organisational growth and
success.
Q1) Does social media and mobile technologies are beneficial for organisational
growth and success?
Frequency
Agree 27
Disagree 3
Interpretation:
As per the above mentioned report it has been concluded that social media and mobile
technologies are beneficial for organisational growth and success as in this modern era people
are very much aware about the technologies and spend a huge time on social media and mobile
technologies as to establishing connection with people at large scale. 27 out of 30 people are
agree with this statement and remaining people are not agree with the same as per their opinion
social media and mobile technologies are that effective for organisational growth and success.
16
27
3
Agree
Disagree

Theme 2: The customers attraction is effective for developing organisational profitability and
sales.
Q2) Does the customers attraction is effective for developing organisational
profitability and sales?
Frequency
Yes 25
No 5
Interpretation:
According to the above given report it has been determined that the customers attraction
is effective for developing organisational profitability and sales. Customers are the key element
for organisational growth as high attraction of people cause high profitability for firm. 25 out of
30 people are in favour with is statement and remaining people are not in favour with the same as
per their opinion customers attraction are effective for organisational growth and profitability.
17
25
5
Yes
No

Theme 3: There are various importance of social media tools in increasing growth of 4Com
Plc.
Q3) What are the major importance of social media tools in increasing growth of
4Com Plc?
Frequency
Boosting brand awareness 8
Maximise Inbound Traffic 7
Effective Customer Relationships 7
Team Collaboration 8
Interpretation:
As per the above given chart it has been analysed that There are various importance of
social media in increasing growth of 4Com Plc such as Boosting brand awareness, maximise
inbound traffic, effective customers relation, tea collaboration etc. Social tools are every much
effective in enhancing the base of customers towards the firm and this create value in attainment
of high growth and success of firm at market place.
18
8
7 7
8
Boosting brand awareness
Maximise Inbound Traffic
Effective Customer
Relationships
Team Collaboration

Theme 4: There are various advantages derived through the proper utilisation of digital tools
and technologies by 4Com Plc.
Q4) What are the major advantages derived through the proper utilisation of
digital tools and technologies by 4Com Plc?
Frequency
Reduction in Price 10
Customers satisfaction 5
Saving time 7
Quick Response 8
Interpretation:
According to the above given project it has been concluded that there are various
advantages derived through the proper utilisation of digital tools and technologies by 4Com Plc.
10 people go with the option of reduction of price, 5 people select the option of customers
satisfaction, 7 people go with saving time and remaining people go with quick response on
customers request.
19
10
5 7
8
Reduction in Price
Customers satisfaction
Saving time
Quick Response

Theme 5: There is different kind mobile technologies are used by 4Com Plc as to gaining
attention of customers towards the firm.
Q5) What are the major mobile technologies are used by 4Com Plc as to gaining
attention of customers towards the firm?
Frequency
Mobile applications 10
Website 7
Online Apps 8
Cloud computing 5
Interpretation:
According to the above given outline it has been resolved that diverse sort of portable
applications are utilized by associations as to picking up consideration of purchasers towards the
firm or its offered products and enterprises. 10 individuals run with versatile applications, 7
individuals select the choice of site, 8 individuals run with online applications and remaining
individuals run with distributed computing.
20
10
7
8
5
Mobile applications
Website
Online Apps
Cloud computing

Theme 6: There are different social media tools used by organisations as to providing
convenient facilities to their significant buyers.
Q6) What are the major social media tools used by organisations as to providing
convenient facilities to their significant buyers?
Frequency
Face book 10
Twitter 8
Online Portal 6
Twitter 6
Interpretation:
According to the above mentioned graph it has been analysed that there are various social
media tools which are used by organisations as to providing convenient facilities and information
to their significant customers. 10 people go with Facebook, 8 go with twitter, 6 go with online
portal and remaining go with other applications.
21
Facebook Twitter Online Portal Twitter
0
1
2
3
4
5
6
7
8
9
10
10
8
6 6
Column B

Theme 7: The social media and mobile technologies are effective in influencing the decision
making of customers in regards to the offered products and services of firm.
Q7) Does the social media and mobile technologies are effective in influencing
the decision making of customers in regards to the offered products and services
of firm?
Frequency
Yes 26
No 4
Interpretation:
According the above given report it has been evaluated that the social media and mobile
technologies are effective influencing the decision making of customers in regards to the offered
products and services of the firm at market place. 26 out of 30 people are in favour with this
statement and remaining people are not in favour with the same.
22
26
4
Yes
No

Theme 8: There are different technologies used by 4Com Plc in order to retain loyal customers
for long run of business activities.
Q8) What are the essential technologies used by 4Com Plc in order to retain loyal
customers for long run of business activities?
Frequency
Low prices products 8
Discount offers 8
Free Vouchers 7
After Sales services 7
Interpretation:
From the above give project it has been analysed that there are different kind of
technologies used by 4Com Plc in respect to retain loyal customers for long run of business
activities such as low price products, discount offers, free vouchers and after sales services.
23
Low prices products
Discount offers
Free Vouchers
After Sales services
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8 8
7 7 Column B

Theme 9: The major reason behind using the source of Social media and mobile applications
within the work place.
Q9) What are the major reason behind using the source of Social media and
mobile applications within the work place?
Frequency
Reaching to customers 8
Capture Global Market 10
Detailed Description 7
Easy Availability 5
Interpretation:
According to the above given project it has been determined that there are various reason
behind using the source of social media and mobile applications within the work place such as
reaching to customers, capturing global market, detailed description and easy availability.
24
8
10
7
5
Reaching to customers
Capture Global Market
Detailed Description
Easy Availability

Theme 10: Social media and mobile applications has a direct influence on the choice and
preference of customers.
Q10) Does social media and mobile applications has a direct influence on the
choice and preference of customers?
Frequency
Positive 25
Negative 5
Interpretation:
According to the above given report it has been concluded that social media and mobile
applications has a direct influence on the choice and preference of customers. 25 out of 30
people are in favour with positive impact and remaining people go with the option of negative
option.
25
25
5
Positive
Negative

CHAPTER 5: CONCLUSION & RECOMMENDATION
Conclusion
According to the previously mentioned report it has been inferred that association which
helps to achieve diverse kinds of exercises of association in powerful way. There are distinctive
kinds of activities which creates extensive number of benefit of the organization this prompts
boost the level of benefit of organization. There are different kinds of activities steps taken by
the association keeping in mind the end goal to achieve diverse capacity of association in viable
way. Association direct their worker according to the capacities of performing distinctive kinds
of work in successful way. The supervisor of association direct unique sorts of statistical
surveying to know the request and want of various client which helps to boost the level of benefit
of organization in successful way. This prompts achieve request and want of the client. There are
different kinds of techniques advertisement approaches which are executed by the chief of
organization to keep up adequacy in performing diverse sorts of exercises of association in
stipulated day and age. This pulls in extensive number of client. These arrangement and
approaches are decides the objectives and goals of association. Association center around to
purchasing conduct of the client. This prompts achieve diverse sorts of elements of organization.
There are different kinds of activities taken by the organization with a specific end goal to boost
the level of benefit. There are distinctive sorts of limited time devices and procedures which are
taken by the association. This guides give viable support of the client. This prompts achieve
different capacities and task of association.
Recommendation:
The Research study about that has been led has featured the significance of social media
tools, in occasion arranging. There are number of alternatives that are accessible with the
administration, they need to settle on appropriate choice to choose the most ideal choices that
could return them high benefits and results. It is suggested that administration must guarantee the
spending that is detailed in this regard and take choice in like manner. Appropriate designs and
structures must be drawn so legitimate points of interest can be earned for conveying messages
to huge number of individuals in regards to the occasion about inventiveness celebration in
Buckinghamshire. Additionally, from the investigation it is likewise suggested that there are
number of contenders that are accessible in the commercial centre in this manner appropriate
26

methodologies must be defined that will return them high benefits and results in achievement of
definite destinations and points of the occasion.
27

CHAPTER 6: SELF REFLECTION
The research into consideration is based on the importance of social media and mobile
technology in building effective relationship with customers at global level. It is a wide area of
research that provides a brief analysis over the selected area of study. This study helps me in
enhancing my own knowledge base and develops my ability to work in the similar area of study.
According to the analysis of the project I have been consider that researcher applies various
methodologies and tools in respect to providing a significant direction to moving forward
towards right direction. I feel glad to get chance to study such kind of research activities, thus
these are effective in developing my knowledge base and study criteria. The present study
provides a brief analysis over the selected area of study and I have been recognised that among
qualitative and quantitative investigation tools research were used qualitative analysis because it
is effective in providing proper analysis with the use of suitable data from multiple sources. For
detailed analysis of the project I have found that researcher applies both primary as well as
secondary source of data collection in respect to accumulation of valid and reliable data. In this
present exploration work primary research provide support in accumulation of authentic data
from the survey, thus in this a survey has been conducted through the help of questionnaire and
in this questionnaire was filled from the respondents to reaching at the potential result. On the
other side secondary tool is applicable in execution of literature review through gathering data
from secondary sources like books, journals, published research articles etc. Apart from this
descriptive design was also used by the research in respect to conducting detailed analysis on
qualitative issue. However inductive approach also used for providing proper information
through the support of theory and hypothesis. In this particular investigation work data has been
analysed through conducting survey with the help of questionnaire, thus this tools is effective
because it is suitable in gathering information from large range of population.
Alternative research Tool
An investigation work is depend on the aggregation and information that are accumulated
through the investigator for assisting the research activities in proper manner. In the current
exploration work questionnaire is applied through the investigator to gather primary information,
as it is the most effectual tool for gather large range of data within a small time duration, thus
this is also effective in analysing the perspective of people on a related area of exploration work.
Interview is an alternative tool that can also be applied through the investigator for the purpose
28

of collecting more reliable content. This is a reliable method which helps an investigator in
gathering small range of data as in this information is gathered by the people on personal basis,
thus in this a personal interview session is designed for accumulation of actual and fact-full
information.
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REFERENCES
Books and Journals
Prajogo, D. and Olhager, J., 2012. Supply chain integration and performance: The effects of
long-term relationships, information technology and sharing, and logistics integration.
International Journal of Production Economics. 135(1). pp.514-522.
Brewster, C. and Hegewisch, A. eds., 2017. Policy and Practice in European Human Resource
Management: The Price Waterhouse Cranfield Survey. Taylor & Francis.
Pollock, R. V., Wick, C. W. and Jefferson, A., 2015. The six disciplines of breakthrough
learning: How to turn training and development into business results. John Wiley &
Sons.
Moser, C., 2012. Gender planning and development: Theory, practice and training. Routledge.
Ford, J.K., 2014. Improving training effectiveness in work organizations. Psychology Press.
Kolb, D.A., 2014. Experiential learning: Experience as the source of learning and development.
FT press.
Shultz, K. S. and Adams, G. A., 2012. Aging and work in the 21st century. Psychology Press.
Salas, E., and et. al., 2012. The science of training and development in organizations: What
matters in practice. Psychological science in the public interest. 13(2). pp.74-101.
McGrath, S., 2012. Vocational education and training for development: A policy in need of a
theory?. International Journal of Educational Development. 32(5). pp.623-631.
Costen, W. M. and Salazar, J., 2011. The impact of training and development on employee job
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Rummler, G. A. and Brache, A. P., 2012. Improving performance: How to manage the white
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Sirmon, D. G., and et. al., 2011. Resource orchestration to create competitive advantage:
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Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
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Online
Napolitano, A., 2017. The Benefits of Highly Motivated Employees. 2017. [Online]. Available
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employees/>.
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APPENDIX
Questionnaire
Name:
Age:
Gender:
Email ID:
Address:
Q1) Does social media and mobile technologies are beneficial for organisational growth and
success?
Agree
Disagree
Q2) Does the customers attraction is effective for developing organisational profitability and
sales?
Yes
No
Q3) What are the major importance of social media tools in increasing growth of 4Com Plc?
Boosting brand awareness
Maximise Inbound Traffic
Effective Customer Relationships
Team Collaboration
Q4) What are the major advantages derived through the proper utilisation of digital tools and
technologies by 4Com Plc?
Reduction in Price
Customers satisfaction
Saving of time
Quick Response
Q5) What are the major mobile technologies are used by 4Com Plc as to gaining attention of
customers towards the firm?
Mobile applications
Website
31