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The Marketing Mix at Marks and Spencer : Assignment

   

Added on  2020-10-22

6 Pages1544 Words348 Views
The Marketing Mix atMarks and Spencer

Table of ContentsINTRODUCTION...........................................................................................................................3Main body...................................................................................................................................3Marketing Mix strategy in the Marks and Spencer.....................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

INTRODUCTIONMarketing mix refers to the model which defines the set of marketing tools that the firmuse for accomplishing the marketing objective in terms of effectively launching the new productin the market place. This report includes the various element of marketing mix at the Marks andSpencer company such as product, price, place, promotion and people. Marks and Spencer is thelargest British multinational retailer, established bu Michel Marks and Thomas Spencer in 1884and its headquartered in the London. Company sells their own brands of clothes, food productsand home products. Marketing Mix strategy plays an important role in increasing theproductivity and profitability of the firm and also helps in creating the better brand value byproducing value and good quality products to consumers(Borden, 2016).Main bodyMarketing Mix strategy in the Marks and SpencerMarketing Mix strategy designed for the success of enterprise regarding launching thenew product which satisfy the customer needs. It plays an important role in the success of theevery business firm because it includes those tactics and strategies which is effectively used buthe Marks Spencer for achieving the desired level of results from the customers at market place.To ensure the success, the Marks and Spencer take care to integrate various strategy of marketingmix in the marketing plan which reflect the business operations as well as the companies goalsfor the products(Constantinides, 2016). ProductMarks and Spencer is recognized as the most popular and retail chain brand in the world.The company includes the various products in its marketing mix which covers the wider itemsfor different age groups such as men, women and kids. It offers the various products for thewomen which involves clothing's such as jeans, linen, shirts, skirt, blazers and many more itemsand in footwear items for women such as boots, sandals, pumps and heels. It also includesvarious famous brands for women classic, indigo, twiggy and foot Glove. Marks and Spenceroffers various home and furniture products which includes home accessories, furniture forbedroom room, living room and dining room. Company also provides the various food and winesections which sells lunches, dinner, main course and wines & starters. Products with goodquality and packaging creates the brand value of the marks and Spencer in the globalmarket(Jones and et.al., 2018.).

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