This assignment requires you to conduct a thorough analysis of the tourism marketing mix for a specific sustainable event. The case study focuses on The Planting Festival in Australia. Your analysis should encompass various aspects such as PESTEL factors influencing the event, Porter's Five Competitive Forces within the industry, and an adapted application of the 7Ps framework tailored to this unique context. The goal is to demonstrate a deep understanding of how marketing principles can be effectively applied to promote sustainable tourism events.