Research Paper on Social Media Analytics for Business in Technology, Education or Hospitality

RESEARCH PAPER
ON SOCIAL MEDIA
ANALYTICS FOR
BUSINESS IN
TECHNOLOGY,
EDUCATION OR
HOSPITALITY

ABSTRACT
Social media analytics refers to a technique used for collection as well as analysis of
social media platform of company. It is a crucial approach which assists in preparing effective
strategies to strength current market position of organization. The company is adopting effective
approaches and methods for this purpose but there is requirement for some improvements such
as monitoring the results, train employees for getting positive outcomes. The current research
project is based on Role of social media analytics for Ernst & Young Global Limited along with
leading effective understanding about the social media analytics for having and ensuring
effective business design implementation. The use and implication of quantitative method of
research is made under which collection of data has been made with the help of questionnaires
that ensures easiest collection of data in numeric form. It has been analyzed that many benefits a
company can have by using the social media analytics in its business Improved target marketing
efforts, Scope for innovation along with Gain an edge over competition. Recommendation can be
made based on current investigation that Measuring ROI, designing a social media strategy and
Increasing audience engagement are effective ways to overcome from the issues faced regarding
social media analytics.

Contents
ABSTRACT................................................................................................................................................2
INTRODUCTION.......................................................................................................................................4
RESEARCH TOOLS AND METHODS.....................................................................................................7
RESULTS AND VISUALISATIONS.......................................................................................................10
LIMITATIONS AND IMPLICATIONS...................................................................................................17
CONCLUSION.........................................................................................................................................18
REFERENCES..........................................................................................................................................19
APPENDIX...............................................................................................................................................20

INTRODUCTION
Social media analytics is defined as process of collecting data and evaluating that data
from different social media platform which includes Facebook, Twitter, Instagram etc. It is used
by different organization to understand need of consumers and also help in understanding type of
products and services needed by consumers. Social media analytics have helped in understanding
about products used by consumers and also assist organization in understanding their experience
regarding products and how effectively it has satisfied consumers. With the help of collected
data organization focuses on utilizing platform which is been very useful and effective for them
and implementing necessary measures to utilize identified platform in order to connect with
consumers. This research focuses on impact of social media on different business sectors and
how it contributed in success of organization by giving new techniques to business to advertise
and reach out to new consumers. Internet these days have revolutionized business and it also
made huge impact on business tools and techniques which are used by managers of organization
for success of business. Social media have provided new techniques to reach out to new
consumers and also considered as an effective tool in building relationship with consumers. This
study is based on technology sector and organization which is taken for this study is Ernst &
Young Global Limited. Social media have contributed in relationship building with consumer
and technology industry main aim is to develop effective relationship with their consumers
which help them in retaining their consumer and also assist in engaging new consumer with
organization. Purpose of this research is to understand impact of social media on technology
industry and by understanding impact of different social media platform on productivity and
profitability of Ernst & Young Global Limited. This study is based on understanding changing
scenario of business which have affected technology industry and different strategies which are
used by Ernst & Young Global Limited to use social media as an effective tool to boost their
profits and also use as tool to increase market share. This report is based on Ernst & Young
Global Limited which belongs to technology sector. Company was founded in 1989 in England,
United Kingdom. EY is a multinational professional services network which provides tax,
consulting and advisory services to its clients all across the globe. EY have large network as it
operates in 150 different countries and it has 700 offices all over the world. Being a leading
organization in technology sector client have expectations from EY and in order to fulfil these

expectations organization focuses on satisfying their clients by providing appropriate products
and services to their consumers. Social media analytics help EY in understanding about their
consumers and also help in satisfaction level of their consumers. With the help of social media
analytics EY can make comparison among their performance against competitors and it also
assist in understanding about their performance in current scenario of market. This report also
focuses on different techniques used for understanding social media analytics effectively.
Rationale
Rationale of this project is based on social media analytics and how it contributes in
technology sector organization and contributes in growth and development of technology sector
organization. It also includes different platform which are used as social media platform by
organization to improve their content and to focus on developing content which is attractive and
effective in nature. This project also focuses on in-depth analysis of social media and help in
understanding how these different platforms help organization in connecting with their
consumers and also helps in engaging consumers with organization products and services. This
report also helps in understanding that with effective use of social media platform organization
can make their advertising and marketing campaigns which help organization in reaching to
higher number of users. Effective use of social media platform contributes in development and
growth of organization.
MAIN BODY
Role of social media analytics for Ernst & Young Global Limited
Social media analytics is defined as the process of collecting as well as examining the
data from social networks for an instance Instagram, Twitter, Facebook and LinkedIn. This is
mainly used through marketers in order to track the online conversations regrading products and
firms. The method of extracting data from the social media platforms and processing data using
social media analytics software to make business decisions is known as social media analytics.
Customer feedback is most popular application of social media analytics to help marketing and
customer service activities. Through using the social media analytics Ernst & Young Global
Limited is can collecting the data from social media platforms and blogs and using it to make
decisions. This process goes outside standard reporting or a simple study of retweets or "likes" to

create a more comprehensive understanding of the social user. The collection of data from social
media sites to help Ernst & Young Global Limited educate and lead marketing strategies is
known as social media analytics. will calculate success against social media targets by paying
close attention to social media analytics.
Understanding social media analytics for effective business design implementation
This part of report focuses on how social media analytics contributes in effective
implementation of business design and how EY can use social media analytics as an effective
tool to develop and implement effective business design. With the help of different social
network sites organization can understand about consumers which follows them and by their
feedback of organization products and services EY can understand about consumer satisfaction.
Collected data also help organization in identifying the problems faced by consumers and EY
focuses on collecting data to understand need of change and ensure that appropriate strategies
should be implemented where changes are needed. EY focuses on analyzing data which is
collected from different platform and also focuses on analyzing platform which is most effective
for organization and using identified platform as an effective tool to connect with consumers and
use it as an effective platform to enhance relationship with consumers and engage them with
organization. With the help of collected information EY focuses on enhancing their productivity
and profitability which also help in satisfying their consumers and identifying potential platform
which helps them in gaining effective results. These days’ internet plays vital role in purchasing
any products or services and organization in every sector focuses on utilizing social media
platform as an effective tool to increase their effectiveness and improve their efficiency. EY
focuses on analyzing social media platform as a tool to track and analyze data. With the help of
effective supervision and understanding of social media platform any organization can use social
media sites as a tool for long-term profitability and sustainability in market. These days’ social
media sites are used as platform to build relationship with consumers and every organization
focuses on maintaining that relationship with consumer by understanding their needs wants. EY
focuses on providing appropriate services to their clients and focuses on engaging with their
clients by the use of social media as it helps EY in gaining insights about their products and
services provided to consumers. EY also ensures that queries from consumers regarding products
and services also be resolved effectively by organization.