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Think Big Assignment - Business Model

   

Added on  2021-06-14

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Running head: THINK BIGThink BigName of the StudentName of the UniversityAuthor Note
Think Big Assignment - Business Model_1

1THINK BIGExecutive summaryThe aim of this study is to present a business model of an upcoming restaurant in Australia. Thestudy discusses how the restaurant FreshToast will use different strategies so that the restaurantcan successfully position itself within the industry. The paper states that location plays animportant part for a successful establishment of a restaurant thus the proposed restaurant will belocated in one of the most popular places, Opera house so that the customers feel attracted tovisit the restaurant. The study gives a general introduction of the interior decoration of therestaurant and then proceeds with stating the benefits that the restaurant can contribute.Additionally, it gives the business model of the proposed restaurant and the critical researchfactors. Finally the study concludes with the feasibility of the idea. In order to maintain thecredibility of the paper, it adds references.
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2THINK BIGTable of ContentsIntroduction..........................................................................................................................2Business model canvas of FreshToast.................................................................................3Critical success factors........................................................................................................5Feasibility of the idea...........................................................................................................6Conclusion and recommendation........................................................................................6Reference List......................................................................................................................8
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3THINK BIGIntroductionIn today’s world, people are becoming inclined towards the trend of being healthy, eatinghealthy and living healthy. This health trend is also increasing among the Australian people. Thecitizens prefer eating fresh, healthy food even when they dine out. Presently most restaurantsserve canned food and frozen raw materials which can bring adverse effect on human health.Thus the restaurant, FreshToast has come up with the idea of serving fresh food. Food andbeverage industry is an ever growing industry globally and the situation is not different inAustralia. Rather it can be asserted that an average Australian household spends an approximateof $4900 per year in eating out. No less wonder that restaurant industry is blooming and growingin Australia. There are a total of 85,000 restaurants as recorded in the year 2017. 4.5 billiondollar was the total revenue that was generated in the same year from restaurant industry. In thiscontext it would be worth asserting that new restaurant and chain of restaurants opening inAustralia are likely to anticipate a huge success. Such will be FreshToast, which will befollowing certain principles when it comes to food and beverage. Thus the restaurant will beserving fresh food while changing the scene of the industry. The most fascinating fact about therestaurant will be its location which is a heritage location. The restaurant will be situated inSydney’s Opera House. Thus it will be perfectly coordinating with the ambience of therestaurants as well as the menu the restaurant will be serving. Top-notch chefs will be hired todesign the menu of the restaurant. They will not only design the menu but they will assure thatthe visitors have such an experience which will make them revisit the restaurant again and again.The chefs will be the one of the key inspiration of the concept of the restaurant. Anotherinteresting feature the restaurant will have is that the essentialraw materials will be taken inpartnerships as Gagic et al. (2013). That is, the restaurant will be partnered with fishermen,
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