Tour Operations Management

TOUR OPERATIONS
MANAGEMENT

Table of Contents
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
Covered in Leaflet.............................................................................................................3
TASK 2......................................................................................................................................3
Covered in PPT.................................................................................................................3
TASK3.......................................................................................................................................3
AC 3.1 Evaluate the planning decisions taken for the design of a selected brochure......3
AC 3.2 Suitability of alternatives to a traditional brochure for different types of tour
operator.............................................................................................................................5
AC 3.3 Suitability of different methods of distribution used to sell a holiday for different
types of tour operator........................................................................................................5
TASK 4......................................................................................................................................6
AC 4.1 Evaluation of the strategic decisions made by different types of tour operators. 6
AC4.2 Comparison of the tactical decisions in various situations....................................7
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................8

INTRODUCTION
Tourism refers to travelling for the sake of deriving pleasure (Filby, Stockin and
Scarpaci, 2015). One of the most essential of this industry is management of tour operations
done by tour operators. This report is about LCB Tours which is a well renowned tour
operator making use of extensive marketing strategies to promote its holiday or tour
packages. This report includes the recent trends and developments in tour operator’s industry
and its impact on business organisation. Also, it covers the stages and timescales involved in
developing holiday packages. Decision making regarding destinations and distribution
methods for selling holiday packages, contracts made with service providers and tourists, use
of digitalisation and other promotional strategies are also discussed. Apart from this, the
evaluation of strategic and tactical decisions has been discussed which needs to be considered
by tour operators in keeping in mind the preferences of customers.
TASK 1
Covered in Leaflet
TASK 2
Covered in PPT
TASK3
AC 3.1 Evaluate the planning decisions taken for the design of a selected brochure
A brochure is a template designed by the tour operators to attract the attention of
customers towards tour packages. It is a marketing strategy adopted by business organisations
in tourism industry so that people opt for their packages. There are various purposes of
designing brochures. It allows the communication of suitable information regarding the tour
package and also aids the organisation in building its image in market and tourism industry.
Saga Holidays and Scenic Tours are two tour operators situated in UK who design and
develop brochures. The planning decisions taken by both the companies in relation to the
formation of brochure include: Design: The design of the brochure includes the structure or layout and the
artwork that has been carried out to make the brochure seem appealing to the
customers. While Saga Holidays design 2D brochures with simplem print and