Tour Operation Management

Tour Operation
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Covered in Leaflet..................................................................................................................1
TASK 2............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 3............................................................................................................................................1
AC3.1 Evaluate the planning decisions taken for the design of a selected brochure.............1
AC 3.2 Assess the suitability of alternatives to a traditional brochure for different types of
tour operator...........................................................................................................................2
AC3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator...............................................................................................3
TASK 4............................................................................................................................................4
AC4.1 Evaluate the strategic decisions made by different types of tour operator.................4
AC4.2 Compare the tactical decisions that could be taken by a selected tour operator in
different situations..................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
.........................................................................................................................................................6