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Tour Operations Management- Assignment

   

Added on  2020-12-18

7 Pages1953 Words97 Views
Tour OperationsManagement
Tour Operations Management- Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in leaflet........................................................................................................................1TASK 2............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK3.............................................................................................................................................1AC 3.1 Evaluate the planning decisions taken for the design of a selected brochure.................1AC 3.2 Suitability of alternatives to a traditional brochure........................................................2AC 3.3 Suitability of different methods of distribution used to sell a holiday for differenttypes of tour operator..................................................................................................................2TASK 4............................................................................................................................................3AC 4.1 Evaluation of the strategic decisions made by different types of tour operators............3AC4.2 Comparison of the tactical decisions in various situations..............................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
Tour Operations Management- Assignment_2
INTRODUCTIONTourism consists of the activities in relation with travelling from one place to another andstaying at such places which do not belong to the usual environment of individuals (Yan and Ho,2017). It can be done for leisure, business or any other purpose. The present report is based uponLCB Tours which is a famous tour operator company that takes the assistance of aggressivemarketing and advertising strategies to gain competitive edge in market. These strategies areadopted by entity to promote its tour and holiday packages. Also, this report contains the recenttrends and developments that can be noticed in tour operations management and its impact onbusiness entities belonging to the industry. Besides that, it also includes the stages and timescalesfor developing holiday package plans of company. Apart from this, the evaluation of strategicand tactical decisions which need to be considered by tour operators have been discussed.TASK 1Covered in leafletTASK 2Covered in PPTTASK3AC 3.1 Evaluate the planning decisions taken for the design of a selected brochureA brochure is a template creatively and captivatingly designed by tour operators to gain theattention of customers towards their holiday and tour packages (Shyju and Lama, 2015). It is astrategic technique used by business entities to influence people to buy their packages. Brochurescontain necessary information regarding the tour and helps the enterprise in creating corporateimage in market (KhairatP0F and Maher, 2012). Access UK Holidays and Perillo Tours are twopopular tour operators located in UK who makes use of brochures to increase their sales. Theplanning decisions taken by both the companies while creating the brochure include:Design: Access UK Holidays design a 3D brochure which is eye catchy and captivatingto the customers along with providing the required information in the form fo visuals. Onthe other hand, Perillo Tours develop a brochure which is 2D but communicate very vitalinformation required by the customer while making decision for selecting a tour package.1
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