Tour Operation Management- Doc

Added on - Nov 2020

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Tour OperationManagement
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in Leaflet..................................................................................................................1TASK 2............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 3............................................................................................................................................13.1: Planning decisions taken for the design of a chosen brochure........................................13.2 Assess the suitability of alternatives to a traditional brochure.........................................43.3: Evaluate the suitability of different methods of distribution...........................................5TASK 4............................................................................................................................................64.1: Evaluate the strategic decisions made by different kinds of tour operators...................64.2: Compare the tactical decisions that could be taken by Holiday Inn in different situations.6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONTour operation management is considered as an evaluation of tour operators and theirrelated aspects within travel and tourism industry which is one of the fastest growing sector inUK on the basis of the revenues generated every year. At present, every individual is willing tovisit at particular destination once in a life with their own purpose which can be fulfilled by touroperator who provides multiple number tourists destination options with an attractive packagesand standard facilities. The present assignment report is based on the development of businesspractices of the tour operators and their related aspects in detail. The project report discusses thekey trends and developments which affect the tour operators in the hospitality industry of UK.The present report is based on the detailed facts and information about the LCB tours whichwhich is engaged in providing better travelling services to people. The project discusses thecurrent trends and development on tour operation industry, planning decisions to prepare aneffective brochure, evaluation of distribution channels on the basis of their suitability, tacticaldecisions taken by Holiday Inn in different situations.TASK 1Covered in LeafletTASK 2Covered in PPTTASK 33.1: Planning decisions taken for the design of a chosen brochureIt is essential for an organisation such as LCB to make an effective plans and strategies soas to execute activities desired to perform during designing of brochure. There are several factorswhich are involved in the process of designing brochure such as cost, format, target market andbudget, print specifications and time scale and stage of production. It requires support from themarketing department of LCB in terms of deciding the analysis of luxury holiday brochure oftwo different tour operators such as Holiday Inn and Virgin group which are mentioned as under:1
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