Tour Operations Management

Tour Operations
Management

Table of Contents
IINTRODUCTION..........................................................................................................................2
TASK 1............................................................................................................................................3
Covered in Leaflet..................................................................................................................3
TASK 2............................................................................................................................................3
Covered in PPT.......................................................................................................................3
TASK 3............................................................................................................................................3
AC 3.1 Evaluation of the planning decisions taken for the design of a selected brochure....3
AC 3.2 Assessing the suitability of alternatives to a traditional brochure for different types of
tour operator...........................................................................................................................6
AC 3.3 Evaluation of the suitability of different methods of distribution used to sell a holiday
for different types of tour operator.........................................................................................7
TASK 4............................................................................................................................................8
AC 4.1 Evaluate the strategic decisions made by different types of tour operator ...............8
AC4.2 Comparison of the tactical decisions (two examples) that could be taken by a selected
tour operator in different situations........................................................................................9
CONCLUSIONS............................................................................................................................10
........................................................................................................................................................10
REFERENCES..............................................................................................................................11
IINTRODUCTION
Tour operation management is termed to be important element in tourism industry. Tour
operator perform various activities through distribution channel like render catering services to
inbound, outbound and domestic tourist. In addition to this it also helps in generating ample
income sources for host country by rendering wide range of services and other ancillary services.
This assignment takes into consideration Lcb tour company which is one of the British tourism

company with its headquarter in London. It provide top quality services by rendering tour
packages for more than 50 destination to the tourist. In addition to this they provide more choices
and flexibility tailored to the client's requirements. This report explains about the effects of
currents and future trends on tour operator industry. Moreover, it also give brief about the time
scale, stages and selling price involved in the development of tour industry. Lastly the strategic
decision made by tour operators are also mentioned in this report.
TASK 1
Covered in Leaflet
TASK 2
Covered in PPT
TASK 3
AC 3.1 Evaluation of the planning decisions taken for the design of a selected brochure.
Brochure is an informative document paper which is specifically use for advertising and
it can be folded into pamphlet, leaflet and as a template. So in order to design selected brochure
Lcb tour operators does following evaluation which are mentioned below(Matilainen and
Lähdesmäki 2014):

Baroucher I specifies tens to be attractive ans cost effective. Cost incurred in brochure 1 is too
little enough. In addition to this its quality its also better and attractive as well as while deciding
the format of this brochure time required was also too less. Moreover this brochure helps in
determining the destination the tour operator is rendering to the tourist. So the Lcb tour operator
used this brochure in order to attract large number of tourist to visit and to get the service from
them.
Illustration 1: Broucher 1