Tour Operations Management

Tour Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in Leflate..................................................................................................................1
TASK 2 ...........................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 3............................................................................................................................................1
AC3.1 evaluate the planning decisions taken for the design of a selected brochure..............1
AC 3.2 assess the suitability of alternatives to a traditional brochure for different types of tour
operator...................................................................................................................................2
AC3.3 evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator...............................................................................................3
TASK 4 ...........................................................................................................................................3
AC4.1 evaluate the strategic decisions made by different types of tour operator..................3
AC4.2 Compare the tactical decisions that could be taken by a selected tour operator in
different situations..................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Travelling industry is increasing day by day and it needs tour operation management for
managing their activities. It helps in economic development of tourism industry. Tour
operation is an important part of this industry as it helps business to make integration with other
tourism business (Chand and Katou, 2012). This report is based on Lcb Tours, it provides travel
and tourism services to its customers. It provides services in various countries. This project
explains different type of tour operators and recent trend in industry, planning decisions for
design of brochure, it explains alternatives to a traditional brochure for different tour operator,
different methods of distribution for selling holiday packages.
TASK 1
Covered in Leaflet
TASK 2
Covered in PPT
TASK 3
AC3.1 evaluate the planning decisions taken for the design of a selected brochure
Brochure plays an important role in tour operations as it provides complete details about
the packages offered by the tour company. It is considered as the promotional tool which helps
in promoting and advertising the plan and packages offered by different tour operator is very
essential for them to attract customers (KhairatP0F and Maher, 2012). In case of Lcb Tours,
marketing department designs brochures to sell their luxury packages. Brochures includes
planning decision which have several following steps:
Factors Thomas Cook Virgin Group
Cost The costing of this company's
brochure is generally high with large
market distribution which leads to
reduce their wastage
Its costing is low as compared to Thomas
Cook. It has small market distribution and
have high level of wastage.
Deciding
the format
It has three fold brochure which is
easy for its potential customers to
Their brochure is not effective as
compared to Thomas Cook because of its