Total Quality Management in Baby Shop Store

TOTAL
QUALITY
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Overview of Company.....................................................................................................................1
Organization products and their service quality..............................................................................2
Cost of quality ............................................................................................................................2
Quality tools ...............................................................................................................................3
Quality measures which organization uses ................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Total Quality Management (TQM) is considered as a structured approach towards the
organization that generally seeks to improve product quality by getting continuous feedback
from customers. TQM also helps the business ventures to increase their customers base by giving
them quality in products (Oakland, 2012). This process eventually results into the increase in
revenue and profitability for business enterprise. By considering the above scenario, this present
report has been prepared on Baby shop store which is children retail store and also the first
business venture of the Landmark Group. Their major products are Barbie, Disney, baby bottles,
breast pumps, and other baby feeding-health accessories. This present report will focus on
products, service and cost quality and quality tools preferred by the cited business organization.
OVERVIEW OF COMPANY
Baby Shop is considered as one of the biggest retail stores which develop and sells baby
products. Further, mentioned organization serves in 19 different countries and with more than
230 stores around the globe. Apart from their physical store, they also retail around more than
10,000 online products which are their major key for success. Mentioned business venture has
expanded their business to UAE and opened their first store in Sharjah. Apart from it,
organization has also started a campaign in order to focus on child safety and also to increase
more awareness among users (Llorca and et.al., 2010).
Cited firm have varied range of different product categories. They focus on developing
the best of kid’s products to attract the children from age 0-16 years. Further, company comes
with excellent designs and shades in the clothing segment which attracts children towards the
products. Moreover, the price of these accessories are generally negotiable and always in the
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