Author's Note: Total Quality Management Name of the University Author's Note
Added on 2020-05-16
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Running head: TOTAL QUALITY MANAGEMENTTotal Quality ManagementName of the StudentName of the UniversityAuthor’s Note
1TOTAL QUALITY MANAGEMENTIntroductionGlobalisation has created a competitive nature in the market raising the demand ofquality being delivered to the customers. The demand of maintaining high quality for theproducts exists in the organisations regardless of the industry. Both manufacturers and serviceproviders require delivering top quality for whatever they are selling to the customers for holdingcompetitive position in the market. This supplemented in the formation of Total QualityManagement, which is a systematic approach. It is necessary for the companies the TQMperspective by adequate planning and implementing a constant organisational improvementprocess. This helps them in gaining competitive advantage in the market by identifyingproblems, building commitments and exceeding customers’ expectation. It is necessary forcontemporary business organisations to follow the principles proposed in the TQM to identifythe quality being delivered to the customers (Kalra and Pant 2013). This essay aims to identifythe total quality management of Toyota by analysing the three key principles namelycommitment, customer orientation and continuous improvement. This will focus onidentification of level of achievement attained by the multinational company I work in andbarriers faced by the company in the attainment process. The essay further recommends thenecessary modifications that can contribute in attaining the quality narrated in the TQMprinciples. TQM PrinciplesTotal Quality Management from its philosophical stance integrates all its functions formeeting the need of focusing on meeting the customer needs and organisational objectives. Thismanagement philosophy was formulated back in 1950 and underwent numerous modifications.
2TOTAL QUALITY MANAGEMENTThe philosophy gained its popularity in 1980s. The managements in contemporary businessorganisations use this as a method that enables them to get involved in the continuousimprovement of the product manufacturing and services delivered to the customers. Kalra andPant (2013) described TQM as an accumulation of the management tools whose primary focus isto increase business while reducing losses due to the wasteful practices. There are a number ofprinciples communicated by various scholars, out of which, five principles are considered as theprimary due to its importance in quality management of a business process. They aremanagement commitments, employee empowerment, fact based decision-making, continuousimprovement and customer focus (Gimenez-Espin, Jiménez-Jiménez and Martínez-Costa 2013).However, management commitment, continuous improvement and customer focus is prioritisedover the rest of the principles due to their important contribution in quality management. Commitment involves the input of both the managers and employees in the productdevelopment process. Necessity for calculating the commitment of both for identifying the effortput in the process for identifying the efficiency of the development process of the qualityproduct. From the perspective of employee commitment, the participation of the employeetowards the organisational goal is calculated. From the managerial perspective on the other handidentifies the need of quality committee, plan formulation, policymaking, strategyimplementation and review of the process. This ensures the success of the process that assuresquality of the product being delivered to the customers. Continuous Improvement guideline communicated through this principle on the otherhand identifies the need of analysing the way the product is being developed. As described byGimenez-Espin, Jiménez-Jiménez and Martínez-Costa (2013), the principle of continuousimprovement looks for the efficiency of a product development process and identifies the gap for
3TOTAL QUALITY MANAGEMENTimproving the process. This further incorporates the evaluation of the employees and theirperformance for understanding the capability and scope for innovati0n that will further increasethe productivity of the firm. The team with better performance is likely to provide qualityproducts and services to the customers of the organisation. The principle further calls for cross-functional process management, attain, maintain and improve standards. Customer Orientationaccording to Gimenez-Espin, Jiménez-Jiménez and Martínez-Costa(2013) identifies the need of customers focused products. This principle communicates the needof manufacturing products according to the need of customers and maintaining the productquality according to the demand for satisfying the need. This principle further reviews thecommunication process taken by the company for reaching out their customers in the targetmarket. The complete process includes the product, its functionality, attribution, convenienceand the means of communication of the products details to the customers. According to Herzallah, Gutiérrez-Gutiérrez and Munoz Rosas (2014), the quality of aproduct is considered as good only if it satisfies the customers’ need and hold greater perceivedvalue compared to the other similar products in the market. Hence, the quality of the product isproportionate to the value it holds among the customers. The management process of the qualityin an organisation on the other hand as prescribed by Mohammad Mosadeghrad (2014) is thecomplete process of need identification of the customers and working towards the similar aim.This further involves the planning process, evaluation, implementation of the plan and directingthe workforce towards the aim. The principles proposed by TQM convey the standards to bemaintained in the process for delivering quality products to the customers.Company Analysis
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