Report On Thomas Cook - Tour Operation Industry Development

Added on -2020-02-05

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TOUR OPERATIONMANAGEMENT
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................4P 1.1 Examination of recent trends and development in the tour operations industry................4TASK 2............................................................................................................................................5P 2.1 Assess the stage and time-scale in developing holiday packages......................................5P 2.2 Evaluate the suitability of different methods of contracting the various components ofthe holiday for different types of tour operator's.........................................................................6P 2.3 Carry out the cost of the component of tour package .......................................................7TASK 3............................................................................................................................................7P 3.1 Evaluate the process and planning decisions for the proposed brochure...........................7P 3.2 Assess the suitability of alternatives methods of communication and promotion.............8P 3.3 Evaluate the non-traditional methods of distribution that can be used to sell holidaypackages......................................................................................................................................9TASK 4..........................................................................................................................................10P 4.1 Analysis emerging trends in UK and set agenda for future direction through variousstrategies....................................................................................................................................10P 4.2 Comparison between different tactics decisions that can be taken by Thomas cook group...................................................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCE.................................................................................................................................12
INTRODUCTION Tour operation management is very important aspect which help to arrange various actionregarding travel. It offers various services as a package to the customers with a chain of tourismindustry (Gong, 2015). Further, agencies offers transportation, accommodation and otherfacilities to their customers. Present report is based on Thomas cook group which offer luxuryand quality services to their customers. In addition to this report identifying and developing newtour package for expand their customers in different parts of the world (About Thomas cookgroup, 2016). In this report covers, recent trends and developments in the tour operationsindustry and analysis different types of holidays taken. Furthermore, report assess the stages andtime scale in developing holidays packages. In addition to this, report also evaluate suitability ofdifferent methods of contracting various components. Moreover, it also covers design and plan toevaluate the process and planning decisions. Along with this, it also covers examination ofdifferences between tactics and strategic decisions. At last. It evaluates the suitability of differentmethods of distribution which is used to sell holiday package for different types of touroperators.TASK 1P 1.1 Examination of recent trends and development in the tour operations industryAs per the world trade organization, tourism industry has major source to boost economicfor developing business and nation (Qiu, 2014). UK growth rate is very high in term of tourismsector. It considered vary good aspect in the world. Major development and trends generatevarious impact on the tourism industry which describes as follows:Technological development in E-commerce: Present development of the tourism industryis mainly depends on the development of new technology. This technology offersinformation in term of on-line to attract several customers together. In this context,business book services for their customers in online which help to them to save time ofcustomers (Lugosi, Janta and Watson, 2012). In addition to this, it also assists tocustomers to make their reservations and cancellation anywhere they want. Enhancement of spending power: In recent time, customers spend more money in tourismsector. It will helpful to Thomas cook group as they easily expand their new destination
and operations in different parts of the world. Therefore, cited firm gain more profitsfrom the operating various function in different marketplace (Thorogood and Crichton,2014). Further, increasing in spending power of customers help to enhance opportunitiesfor tour-operator to spread action in different areas. Economy functions: Economic functions play very important role in the business whichenhancing day to day activities of tourism sector. Thomas cook group in recent time givemajor contribution in GDP of UK marketplace. Hence, it will helpful to achieve overallobjectives and providing employment opportunities to the stakeholders who are workingin tourism segment (Loch, Van Der Heyden and Escalle, 2013). Tourism marketing: Marketing actions of tourism aids to Thomas cook group anddestination owners to creating awareness among various customers. In respect to this,business offers services in attractive manner to their customers at specific tourists spot.This will assist to customers to demonstrate clear knowledge about particular tourismdestination and spot.TASK 2P 2.1 Assess the stage and time-scale in developing holiday packagesPlanning is consists by tourism business which is integral part for developing overallenterprise through various actions (Schmidt, Thoroe and Schumann, 2013). In this context, touractivity help to fulfil consumers needs that includes in holiday packages offered to them. Thedevelopment of holiday packages is contains by Thomas cook group for Cambridge heritage,beach and wildlife holiday. In respect to this, it will consist in various stages which are asfollows:Examining the new destination: There is vital need for Thomas cook group to examiningtwo destinations that are selected for development of the enterprise (Catlin, Jones andJones, 2012). In respect to this, tour-operator of the company design entire tour of 2-3months time-scale. Research: The chosen organization conduct market research for selected twodestinations. For example, purpose is to design the wedding tour packages in Las Vagas.In this context, they need to develop research in various types of wedding ceremonyfeatures that can be offered to the customers. Along with this, for VIA AlGARVIANA,

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