Tour Operations Management: Strategic Decisions and Tactical Planning

Tour Operations Management
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Table of Contents
Introduction......................................................................................................................................3
Task 1 Leaflet..................................................................................................................................4
1.1 Analyse the effects of current and recent trends and developments on the tour operators
industry............................................................................................................................................4
Task 2 Report...................................................................................................................................8
2.1 Assess the stages and timescales involved in developing holidays...........................................8
2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of tour operator..................................................................................10
2.3 Calculate the selling price of a holiday from given information below..................................12
Task 3 Management report summary............................................................................................14
3.1 Evaluate the planning decisions taken for the design of a selected brochure..........................14
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package........................................15
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different
types of the tour operator and recommend the most appropriate for your tour package...............16
Task 4 Management report summary............................................................................................17
4.1 Evaluate the strategic decisions made by different types of tour operator..............................18
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations........................................................................................................................................20
Conclusion.....................................................................................................................................22
References......................................................................................................................................23
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Introduction
Management of tour packages is essential to provide a quality of services to targeted customers
will be explained in the study. A tour package is totally based on its customers’ demands so tour
managers are having a huge pressure to maintain all of their operations according to customers.
This report study is based on the Trailfinders Ltd. and Kuoni Travel which is working in the UK.
The below presented report will provide an analysis of impacts on the trends in travel and
tourism industry. Designing of a holiday package takes a lot time in different stages which all
will be assessed in the report. Tour operators have to make contracts with different service
providers to develop an appropriate package. These methods of contracts will be discussed in the
report. Tour operators developed a brochure for their tours in which they have to take a different
kind of decisions regarding making and distribution which will be explained in the report.
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Task 1 Leaflet
LO1 Understand the tour operators industry within the travel and tourism sector
1.1 Analyse the effects of current and recent trends and developments on the tour
operators industry
Title
Analyse the effects of current
and recent trends and
developments on the tour
operators industry
Impact of trends and development
The travel industry is changing very fast by the effect of the
customer’s needs. Most of the changes are made in traveling
methods, food and accommodation. It creates a compulsion
within tour operators to make changes in their work
accordingly. Some of the points are given under here to explain
the impact:
Change in meals: Most of the tour operators are providing a
wide range of foods and meals to attract more customers
towards them. Now, most of the tourists are having a focus on
the exploration of new places and their specialties (Kaurova,
and et. al., 2014). So tour operators are having the focus to
connect their customers with tourist places.
To provide a local
taste of food hotels
are providing
homemade food to
customers to connect
with visitor place.
Introduction
Trends and development are
having a huge impact on
customer’s attraction so it is
necessary for tour operators to
like; Trailfinders Ltd. to
convert themselves
accordingly. Effects of trends
and development are
presented in this leaflet on
tour operators.
Conclusion
In a concluded manner, an
organisation working in the
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tourism industry has to
develop themselves as per
trends and developments in
industry and customers.
Customisation of tours is the
main factor which has created
a compulsion to all
organisations e.g. Trainfilders
Ltd. to make changes in their
working style.
Technological change: It has created a drastic impact on the
tourism industry and customers also. Staring at the promotions
of tours and booking of tickets, most of the customers prefer
online method. So it is essential for those organisations which
are working by the offline method to make changes in the
working style to compete in the tourism industry.
Customised package: In the current trend most of the
customers preferring to customise package in which they can
get all of the desired facilities. It helps to tourists to feel better
in the tour to enjoy it. Customisation is based on the traveling
method, food, and accommodation.
Different kind of tourism: In past years tours just a way to
enjoy and to spend holidays but now in these days tours are
designed for particular motive (Holden, 2016).
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Educational, historical, devotional, natural and urban tours are
designed by tourism organisation to work on needs of their
targeted customers.
Different traveling method: Random change in technology
has created a huge impact on travel ways, most of the long-
distance travels are done by airplanes, cruise ships, trains, and
buses. Most customers prefer airways for inter-country and
continental travel.
But in the site visit
traveling methods are now changed, Segways and bicycles are
now used into site and city visit. These types of changes have to
be implemented by the tour operator companies. These all-new
traveling methods attract visitors and provide an extensive feel
for a tour.
Facilities: Trends are generated by the customers’ needs and
most of the customers prefer those tour operators which are
providing them extra benefits or facilities in tours (Horner and
Swarbrooke, 2016). Wi-Fi, guide etc. are some relevant
facilities which attract customers to towards a designed tour.
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