Tour Operation Management: A Comprehensive Guide to Strategic and Tactical Decisions

Tour Operation Management

Table of Contents
Introduction......................................................................................................................................1
TASK 1............................................................................................................................................2
1.1Analyse the effects of current and recent trends and developments on the tour operator’s
industry [D1]................................................................................................................................2
TASK 2............................................................................................................................................4
2.1 Assess the stages and timescales involved in developing holidays[D2]...............................4
2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of tour operator [M1].......................................................................7
2.3 Calculate the selling price of a holiday from given information below................................8
TASK 3............................................................................................................................................9
3.1Evaluate the planning decisions taken for the design selected brochure................................9
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package....................................11
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator and recommend the most appropriate for your tour package.. 14
Conclusion.................................................................................................................................15
M2 select /design and apply appropriate methods/techniques..................................................16
TASK 4..........................................................................................................................................17
Executive summary...................................................................................................................17
Introduction................................................................................................................................17
4.1 Evaluate the strategic decisions made by different types of tour operator [M3].................17
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations [D3]...........................................................................................................................19
Conclusion.................................................................................................................................20
Conclusion.....................................................................................................................................21

References......................................................................................................................................22

LIST OF TABLES
Table 1: Current and recent trends and developments for tour operator.........................................2
Table 2: Gantt chart.........................................................................................................................5
Table 3: Alternative distribution methods.....................................................................................12
Table 4: Distribution method.........................................................................................................14

LIST OF FIGURES
Figure 1:Steps followed while developing Tour Package...............................................................4
Figure 2: Steps followed for designing Brochure............................................................................9
Figure 3: Trailfinder Online Brochure...........................................................................................11
Figure 4: Information present in Brochure....................................................................................11
Figure 5: Different methods of distribution...................................................................................14
Figure 6: Tactical decisions...........................................................................................................19

Introduction
Globally the tourism sector has evolved greatly, which has also increase the intensity of
competition among various organization providing similar services in the market. The report will
discuss various features organization need to maintain for its sustainability in the current market.
Different procedures applied for creating a tour package will be studied in this report including
promotion and advertisement. For proper functionality the organization should take various for
obtaining maximum customer satisfaction. The present report discusses about step taken for
creating a brochure for Trailfinder Ltd. along with decision taken. However, there are various
alternative rather than Brochure which will be studied in this report. A tour operator must take
various strategical and tactical decisions for the whole tour package which will be studied in this
report.
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