Tour Operations Management: A Comprehensive Guide to Planning, Contracting, and Distribution

UNIT 14 TOUR OPERATIONS
MANAGEMENT
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Table of Contents
INTRODUCTION..............................................................................................................4
TASK 1- LEAFLET...........................................................................................................5
1.1 ANALYSE THE EFFECTS OF CURRENT AND RECENT TRENDS AND
DEVELOPMENTS ON THE TOUR OPERATORS INDUSTRY....................................5
TASK 2- WRITTEN REPORT..........................................................................................8
2.1 THE STAGES AND TIMESCALES INVOLVED IN DEVELOPING HOLIDAYS......8
2.2 EVALUATE THE SUITABILITY OF DIFFERENT METHODS OF CONTRACTING
FOR DIFFERENT COMPONENTS OF THE TOUR HOLIDAY AND DIFFERENT
TYPES OF TOUR OPERATOR..................................................................................11
2.3 CALCULATE THE SELLING PRICE OF A HOLIDAY..........................................13
TASK 3- MANAGEMENT REPORT SUMMARY............................................................15
3.1 THE PLANNING DECISIONS TAKEN FOR THE DESIGN OF A SELECTED
BROCHURE............................................................................................................... 15
3.2 ASSESS THE SUITABILITY OF ALTERNATIVES TO A TRADITIONAL
BROCHURE FOR DIFFERENT TYPES OF TOUR OPERATORS AND
RECOMMEND THE MOST APPROPRIATE FOR YOUR TOUR PACKAGE............17
3.3 EVALUATE THE SUITABILITY OF DIFFERENT METHODS OF DISTRIBUTION
USED TO SELL A HOLIDAY FOR DIFFERENT TYPES OF TOUR OPERATOR.....18
TASK 4 MANAGEMENT REPORT SUMMARY.............................................................20
4.1 EVALUATE THE STRATEGIC DECISIONS MADE BY DIFFERENT TYPES OF
TOUR OPERATOR.................................................................................................... 20
4.2 COMPARE THE TACTICAL DECISIONS THAT COULD BE TAKEN BY A
SELECTED TOUR OPERATOR IN DIFFERENT SITUATIONS................................22
CONCLUSION............................................................................................................... 24
REFERENCES...............................................................................................................25
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INTRODUCTION
In this assignment the important developments and trends in the tour operators industry
will be laid emphasis on together with the different aspects of the tour operator industry.
The different stages in the development of the holidays will also be laid out and the
brochure preparation will also be accessed. The selling price of the holiday trip will be
calculated from London to Brussels and Brugge in Belgium of 40 students. This report
will also help in analysing the strategic decisions that will be made by different types of
tour operators with a comparison of the tactical decisions for selected tour operator in
various situations.
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TASK 1- LEAFLET
1.1 ANALYSE THE EFFECTS OF CURRENT AND RECENT TRENDS AND
DEVELOPMENTS ON THE TOUR OPERATORS INDUSTRY
Travel and tourism forms a major
industry for a country as it has been
considered as the most revenue
generating sector for a country. There
have been many trends and the
developments in the tour operators
industry that Trailfinders will analyse
and its effects will also be analysed with
reflection to the current and the recent
trends (Horner and Swarbrooke, 2016).
There have been recent developments
and trends in this sector which leads to
intense pressure on the tour operators
in the form of competition which forces
them to design tour packages so that
the consumer’s needs are duly met.
After the WWII the tour operator industry
has been progressing a lot and with this
recent trends and developments have
been emerged that leads to new
expectations and the attitudes of the
tourists which significantly impacts the
tourism industry (Xiang, et al. 2015).
Some of the recent and current
developments and changes in tour
operator industry include the following:
Changing face of tourists
In the changing world the tourist’s types
are also changing. There is emergence
of many new types of tourist such as
mature travellers, individual travellers,
and minority groups and independent
travellers. This new trend of the
travellers will impact the industry as this
will lead to increase in number of
tourists (Mowforth and Munt, 2015).
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