Tour Operations Management: A Comprehensive Guide to the Industry

TOUR OPERATIONS MANAGEMNET

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Contents
Introduction....................................................................................................................................3
Task 1..............................................................................................................................................4
P1.1 Analyse the effects of current and recent trends and developments on the tour
operators industry.....................................................................................................................4
Leaflet.........................................................................................................................................4
Task 2..............................................................................................................................................6
2.1 Assess the stages and timescales involved in developing holidays...................................6
2.2 Evaluate the suitability of different methods of contracting for different components
of the holiday and different types of tour operator................................................................7
2.3 Calculate the selling price of a holiday from given information below..........................8
Task 3............................................................................................................................................10
3.1 Evaluate the planning decisions taken for the design of a selected brochure..............10
3.2 Assess the suitability of alternatives to a traditional brochure for different types of
tour operators and recommend the most appropriate for your tour package..................11
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator and recommend the most appropriate for your tour
package.....................................................................................................................................12
Task 4............................................................................................................................................14
4.1 Evaluate the strategic decisions made by different types of tour operator..................14
4.2 Compare the tactical decisions that could be taken by a selected tour operator in
different situations...................................................................................................................14
Conclusion....................................................................................................................................16
References.....................................................................................................................................17

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Introduction
Aim of the current assignment is to provide the understanding on the tour operator industry.
Basically, the tour operators industry includes the various companies that have motive to serve
the customers by different tourism services. These companies basically provide the services such
as accommodations, transportation etc to the customers so their needs about the tourism could be
fulfilled. The current report on the tour operators industry explains the trends and changes of the
industry have brought the development in the tourism sector. The report also speaks about the
stages that the company use in developing the holidays for the customers and also the types of
the contracting that tour operators and suppliers have. Along with this, the brochure design,
distribution etc are also explained here. The last part of the assignment also speaks about the
strategic and tactical decisions that tour operator needs to take.

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Task 1
P1.1 Analyse the effects of current and recent trends and developments on the tour
operators industry
Leaflet
The current and recent trends of the tour operator industry include the emerging of the e-
commerce that has provided the platform to the customers where they could book the services
while sitting at their home. The second trend of the industry is increment in the awareness of the
environmental issues from the side of the customers. This change brings the benefits for the
company and the environment of the tourist destination too. Here, the tourists are more aware of
the environment so that no wrong impact could be put on this. Another trend of the tour operator
industry is responsible tourism where the customers have the responsibilities towards the
communities. In the other words, a sense of responsibility also has come in the tourists as they
now are more concerned about the impact of the tourism on the host communities and wild life.