Tour Operations Management : Assignment

TOUR OPERATIONS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A. Recent trends and development in tour operations industry with types of holidays taken
with emerging popular destination (P1.1)...................................................................................1
TASK 2............................................................................................................................................3
B. Suitability of different methods of contracting the various components of the holidays for
different types of tour operators (P2.2 and P2.3).........................................................................3
C. Cost of the components of the package and calculate selling price of your holidays.............3
TASK 3............................................................................................................................................4
A. Design and plan brochure to evaluate planning decisions for the proposed brochure and
assess suitability of alternative methods of communication and promotion for different types
of tour operators (P3.1 P3.2).......................................................................................................4
B. Evaluate non traditional methods of distribution that can be used to sell holiday packages
for different tour operators (P3.3)................................................................................................6
TASK 4............................................................................................................................................6
A. Analysis emerging trends in the UK tour operations sector and evaluate how various tour
operators respond to these trends (P4.1)......................................................................................6
B. Differences between tactical and strategic decisions, identify and compare some tactical
decision that can be taken by chosen tour operator.....................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Travel and tourism industry continuously develop their operations and functions to maintain
effective results at workplace. In this regard, different activities and functions continuously
develop by the organisation to focus on the appropriate working of tourism activities (Robinson,
Cameron and Crotts, 2016).
In this context, present study based on Thomas Cook Group which is one of the greatest
travel and tourism industry in whole world. They continuously develop their functions and
operations to manage innovative results in different areas of the world.
For gaining insight information of the present report, it covers recent trends and
development in tour operations with different types of holidays taken. Furthermore, report
focuses on suitability of different methods of contracting the various components of the holidays.
Moreover, analysis and evaluation of traditional and non-traditional methods also undertaken in
the present study.
TASK 1
A. Recent trends and development in tour operations industry with types of holidays taken with
emerging popular destination (P1.1)
In the UK, there are several recent trends and development consider in tour operations
industry with different types of holidays taken. They are as follows:
Flexible booking options: Due to advent technology, people can easily book their holidays
and other plans for their different destinations. In this regard, variety of ways taken such as
internet, tele-text, etc. They can also books tickets on the behalf of their relatives and discretion.
It is not easier but also cheaper and quicker (Hoyos, Morales and Akhavan-Tabatabaei, 2015). It
create impact on tour operators industry as they become slowly work in resorting to the services
of travel agent.
Independent travellers: There are more number of independent travellers who
accumulating around the world. Therefore, different tour operator’s deals with the cheap deals
and holiday can be plans that are online. Because of this, independent travellers are more famous
in UK. Most of the independent travellers and businessman pursuing their passion for instance
Mountain biking, etc. Hence, they are booking accordingly to leads with tour operators (Florio,
Hartl and Minner, 2018).
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Destination marketing: In present time, there is wide scope of destination marketing.
Therefore, tourism industry continuously grows with their different kinds of advertisement with
leaflets and brochure. New media largely create impact on the functions and operations that are
develop by tourism industry. Apart from this, more attention also needed on personal demand
and preference of various segmentations (Kerzner and Kerzner, 2017).
Democratisation of tourism: In order to make changes as per demographic bases, it can be
stated that democratisation of tourism is one of the important perspective that ascertained in
global market. In this regard, among consumer groups, there are several opportunities
continuously develop regarding travel and tourism industry (Allahyari, Salari and Vigo, 2015).
Sustainable tourism development: It is one of the important key aspects for all types of
travel and tourism operators. In this regard, it can be stated that main aim of travel and tourism
businesses is to accomplish ethical or healthy tourism activities. As a result, it cater to the
environment with enhance stabilise and reduce disrupts and harms in the environment. It keeps
local residents with free from conflicts (Bazargan, 2016).
Stages involved in developing holidays
In this context, wedding tour package has been undertaken for 7 days in Las Vegas in
which tour successfully develop with appropriate time scale. After research, it can be stated that
there are several members involves in the plan. As a result, package includes:
 Pick up guests from Las Vegas Airport in the luxury coach and arrangement in hotel. In
this regard, helicopter sighting tour, it can be associated with flight tour operators.
 Arrangements of capturing memorable moments with high quality of DVD of wedding
ceremony.
 Arrangement of beautician.
 Many other arrangements also undertaken which would be beneficial to make more
effective event.
In order to design wedding event, it can be stated that package must be undertaken on
the basis of coach. They provided to the gust and stay at standard hotel for 7 days. These whole
arrangements planned along with regular services which need to be take place to focus on the
exclusive hotel transportations and customers not pay anything extra locally (Felicen, Ylagan
and Buted, 2014). Along with this, timescale also play important role in whole arrangements so
that it would be beneficial to consider appropriate budget for whole package that is different
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